Sample Letters by KC5mgBBc

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									Sample Communications

    Communicating is key to the success of any workplace campaign. As a campaign
    volunteer, it’s your responsibility to make sure appropriate messages are being
    delivered to targeted audiences in a timely manner.
    To help with message continuity and to assist with your communication strategies,
    a series of sample templates have been prepared. Feel free to adapt these
    templates for your workplace for maximum impact.


    CEO (& Union) Endorsement
    Sample Campaign CEO Endorsement Memo ........................................................................................... 2
    Sample Campaign Endorsement Joint Union/Management Campaign ................................................ 3
    Sample Leaders of the Way Campaign CEO Endorsement.................................................................... 4

    Campaign Launch Messages
    Campaign Launch Message – With Leadership Ask ................................................................................ 5
    Campaign Launch Message – Without Leadership Ask .......................................................................... 6
    Campaign Launch Message – Current/Target Leaders ........................................................................... 7
    Campaign Launch Message – Retiree Letter ............................................................................................ 8

    Campaign Reminder E-mails
    Reminder E-mails – Standard Campaign Update Memo ......................................................................... 9
    Reminder E-mails – Early Bird Draw......................................................................................................... 10
    Reminder E-mails – Deadline .................................................................................................................... 11
    Reminder E-mails – Campaign Extension................................................................................................ 12

    Campaign Wrap - Up
    Sample Campaign Wrap-up CEO ............................................................................................................. 13




1
Your organization’s
    logo here


Sample Campaign CEO
Endorsement Memo
    (Can also be sent as an e-mail message)


    To: The Employees of [ORGANIZATION NAME]
    From: [CEO/Union President name(s)]
    Date:
    Re: 2012 United Way Campaign


    Each year, our organization asks employees to support United Way of the Alberta Capital
    Region. We do this because of the confidence we have in United Way’s ability to make a
    real and lasting difference in our community. United Way’s research, expert staff and
    experienced volunteers ensure donor dollars are invested where they will have the greatest
    impact, improving lives and strengthening our community as a whole.
    Change starts when we work together. The greater our collective action, the greater the
    impact we can make. United Way of the Alberta Capital Region partners with community
    agencies and initiatives that deliver vital social services to thousands of people throughout
    our community.
    We at [ORGANIZATION NAME] are very proud of our United Way track record. Last
    year, we raised a total of [$ 2011 CAMPAIGN TOTAL] and we hope to exceed that
    amount in 2012. To do this, we need your support. When you receive your United Way
    pledge form and information brochure I urge you to review it carefully, complete it
    promptly and speak to your canvasser if you have any questions.
    Thank you for your support.



    [CEO name(s)]
    [CEO titles(s)]




2
     Your organization’s
    and union’s logo here

      Sample Campaign Endorsement Joint
      Union/Management Campaign
      (Can also be sent as an e-mail message)


      To: The Employees of [ORGANIZATION NAME]
      From: [CEO/Union President name(s)]
      Date:
      Re: 2012 United Way Campaign


      Each year, our organization asks employees to support United Way of the Alberta Capital
      Region. We do this because of the confidence we have in United Way’s ability to make a
      real and lasting difference in our community. United Way’s research, professional staff and
      experienced volunteers ensure donor dollars are invested where they will have the greatest
      impact, improving lives and strengthening our community as a whole.
      Change starts when we work together. As in previous years, we support a joint
      union/management approach to the campaign because we believe that the only effective
      way to find solutions to community problems is by working together. The greater our
      collective action, the greater the impact we can make. United Way of the Alberta Capital
      Region is the only organization that provides core operating support to agencies,
      partnerships and initiatives that deliver vital social services to thousands of people
      throughout our community.
      We at [ORGANIZATION NAME] are very proud of our United Way track record. Last
      year, we raised a total of [$2011 CAMPAIGN TOTAL] and we hope to exceed that
      amount in 2012. To do this, we need your support. When you receive your United Way
      pledge form and information brochure I urge you to review it carefully, complete it
      promptly and speak to your canvasser if you have any questions.
      Thank you for your support.


      [CEO/Union President name(s)]
      [CEO/Union President titles(s)]
      [For unionized workplaces —you may wish to add logos of the unions involved in the
      workplace campaign to the letter as well.]




3
    Your organization’s
        logo here
Sample Leaders of the Way
Campaign CEO Endorsement

     To: The Employees of [ORGANIZATION NAME]
     From: [CEO/Union President name(s)]
     Date:
     Re: 2012 United Way Campaign
     Dear [EMPLOYEE’S NAME]:

     I am pleased to announce the beginning of our United Way Campaign.
     [ORGANIZATION NAME] wholeheartedly supports the campaign each year as we
     believe the United Way provides us with the most effective way to invest in our
     community, reaching those who are most in need.

     At [ORGANIZATION NAME], we care about the community where we live and work.
     In addition to [ECC NAME] leading our overall campaign efforts this year, we will also be
     putting an emphasis on the United Way’s Leaders of the Way program. The Leadership
     program, through the dedication and generosity of employees, provides a strong
     foundation each year for the United Way of the Alberta Capital Region.

     Contributions to United Way turn into major community building efforts that change lives.
     These efforts help lift people out of poverty, build financial stability and independence,
     create safe neighbourhoods support children’s healthy development through to high
     school graduation.

     Our Leaders of the Way campaign will be led by [LEADERSHIP COORDINATOR
     NAME]. Please consider participating at the Leadership giving level with a donation of
     $1,000 or more. If you are already a Leadership donor, please consider increasing your gift
     this year. By supporting the United Way as a Leader, you will be following the proud
     tradition of other community leaders who find the Alberta Capital Region as a very worthy
     place of significant personal investment.

     With United Way, your support goes farther and wider than any other charitable
     investment a community member can make.

     Please join me by supporting United Way as a Leadership donor. Change starts here and
     change starts with us. Thank you for your leadership.

     [CEO/Union President name(s)]
     [CEO/Union President titles(s)]



4
    Your organization’s
        logo here

Campaign Launch Message –
With Leadership Ask

     To: The Employees of [ORGANIZATION NAME]
     From: [EMPLOYEE CAMPAIGN CHAIR]
     Date:
     Re: 2012 United Way Campaign
     Dear [EMPLOYEE’S NAME]:

     Beginning [FILL IN TIMING HERE: E.G., NEXT WEEK], we’ll be asking you to support
     an organization that touches the lives of hundreds of thousands of people in our community
     – United Way.

     When you give to United Way, you make a significant difference in our community. Your
     support is targeted to those areas that are crucial for our community to thrive: supporting
     people as they transition from a life of poverty into one full of opportunity and possibility;
     helping to build stronger neighbourhoods where people can live healthy lives; and investing in
     our shared future by giving kids every opportunity to reach their full potential.

     You and [ORGANIZATION NAME] are part of the same community. We’re all in this
     together, and when we tackle shared problems together we can make a bigger impact than we
     could on our own.

     Please support United Way and be an important part of their work to build a better
     community for everyone who lives and works here. We will be launching our campaign on
     [CAMPAIGN START DATE]. Last year, we raised a total of [2011 CAMPAIGN $ TOTAL]
     and we hope to exceed that amount in 2012 by reaching a goal of [2012 $ GOAL]. This goal
     shows our commitment to helping create opportunities for a better life for everyone in our
     community.

     That is why your Leadership gift of $1,000 or more to United Way is so important to our
     community’s health and well being. With your help, we can continue to support an end to
     poverty and the complex social issues facing our changing city.

     When you receive your personal United Way pledge package [OR IF USING
     UnitedWay@work “your donation link by e-mail”]. Please speak to your United Way
     ambassador if you have any questions.

     I hope you’ll join me this year in becoming part of a meaningful approach to change lives in
     our community. Change starts here.

     Sincerely
     [EMPLOYEE CAMPAIGN CHAIR]


5
    Your organization’s
        logo here
Campaign Launch Message –
Without Leadership Ask

     To: The Employees of [ORGANIZATION NAME]
     From: Employee Campaign Chair
     Date:
     Re: 2012 United Way Campaign
     Dear [EMPLOYEE’S NAME]:

     Beginning [FILL IN TIMING HERE: E.G., NEXT WEEK], we’ll be asking you to support
     an organization that touches the lives of hundreds of thousands of people in our community
     – United Way.

     When you give to United Way, you make a significant difference in our community. Your
     support is targeted to those areas that are crucial for our community to thrive: supporting
     people as they transition from a life of poverty into one full of opportunity and possibility;
     helping to build stronger neighbourhoods where people can live healthy lives; and investing in
     our shared future by giving kids every opportunity to reach their full potential.

     You and [ORGANIZATION NAME] are part of the same community. We’re all in this
     together, and when we tackle shared problems together we can make a bigger impact than we
     could on our own.

     Please support United Way and be an important part of their work to build a better
     community for everyone who lives and works here. We will be launching our campaign on
     [CAMPAIGN START DATE]. Last year, we raised a total of [2011 CAMPAIGN $ TOTAL]
     and we hope to exceed that amount in 2012 by reaching a goal of [2012 $ GOAL]. This goal
     shows our commitment to helping create opportunities for a better life for everyone in our
     community.

     To do that, we need your support. When you receive your personal United Way pledge
     package[OR IF USING UnitedWay@work “your donation link by e-mail”]. Please speak to
     your United Way ambassador if you have any questions.

     I hope you’ll join me this year in becoming part of a meaningful approach to change lives in
     our community. Change starts here.

     Sincerely

     [EMPLOYEE CAMPAIGN CHAIR]




6
    Your organization’s
        logo here
Campaign Launch Message –
Current/Target Leaders

    To: The Employees of [ORGANIZATION NAME]
    From: [EMPLOYEE (or LEADERSHIP) CAMPAIGN CHAIR]
    Date:
    Re: 2012 United Way Campaign


    Dear [EMPLOYEE’S NAME]:


    Year after year, the generosity of [ORGANIZATION NAME HERE] employees has
    demonstrated our belief that an investment in United Way is an investment in our
    community. I am so proud of our employees’ support of and participation in our annual
    United Way campaign.

    This year, we have set an ambitious goal to raise [$ GOAL]. Your generosity is critical in
    helping us reach that goal and helping United Way continue its important work.

    When you give at the Leadership level of $1,000 or more, you make an even bigger impact on
    the lives of people throughout our community. Here are just a few examples of the kinds of
    things a Leadership gift can do:

           $1000 will pay for five women to attend a ten week program to assist in dealing with
            the impacts of abuse
           $1300 provides support programs for parents of youth with mental health issues
           $1500 provides three months of baby supplies for seven families
           $2500 assists six at risk youth gain and maintain meaningful employment
           $5000 provides house and yard work assistance for over 150 seniors
           $7500 provides a hot nutritious lunch to 2000 students in inner-city schools

    Please join me by supporting United Way as a Leadership donor. Change starts here - and
    change starts with us.

    Sincerely,


    [EMPLOYEE (or LEADERSHIP) CAMPAIGN CHAIR]




7
    Your organization’s
        logo here

Campaign Launch Message
– Retiree Letter

     To: The Retirees of [ORGANIZATION NAME]
     From: [RETIREE CHAIR]
     Date:
     Re: 2012 United Way Campaign


     Dear [RETIREE’S NAME]
     All employees, both current and retired, should be proud of our organization’s tradition of
     supporting United Way. It has always been a great source of pride to me.
     For more than 70 years, contributions to United Way have turned into major community
     building efforts that change lives. These efforts help lift people out of poverty, build
     financial stability and independence, create safe neighbourhoods and well being, and
     support children through their development years and high school graduation.
     Many of you volunteer your time to the community because it’s important to you. I
     volunteered to head up this year's campaign for retired employees because I truly believe
     that supporting United Way is one way we can truly make a difference in other people's
     lives.
     With United Way, your support goes farther and wider than any other charitable
     investment a community member can make. Please join me by supporting United Way
     and complete the enclosed pledge form and return it in the envelope provided.

     If you have any questions, please call me at [PHONE NUMBER] or e-mail me at [E-
     MAIL ADDRESS]. I would be delighted to answer any questions you may have. I hope
     you will give this request careful consideration. On behalf of the 2012 [ORGANIZATION
     NAME]’s United Way Campaign Committee, I thank you.
     Thank you for your help.


     Sincerely
     [RETIREE CHAIR NAME}




8
    Your organization’s
        logo here
Reminder E-mails – Standard
Campaign Update Memo

     To: All Employees
     From: [EMPLOYEE CAMPAIGN CHAIR]
     Date:
     Re: 2012 United Way Campaign Results



     We are pleased to announce that our 2012 United Way of the Alberta Capital
     Region campaign has successfully raised [DOLLARS TO DATE] to date or
     [PERCENTAGE OF GOAL]% of our total goal of $[2012 GOAL]. We
     thank everyone who has generously donated so far. Your gift will help make a
     difference in the lives of many.


     If you have yet to make your donation, we kindly ask that you consider the
     impact your generosity would have on the people who depend on United Way
     programs and services across our community. Thank you for your support.


     Change starts with us.


     Thank you.




9
     Your organization’s
         logo here
Reminder E-mails – Early Bird Draw

      To: The Employees of [organization name ]
      From: Employee Campaign Chair/Leadership Coordinator
      Date:
      Re: 2012 United Way Campaign

      Dear <--firstName-->,

      [ORGANIZATION NAME]’s 2012 United Way campaign is off to a great start, and I hope
      you are having fun participating in our campaign activities. Stay up-to-date by checking
      [INSTRUCTIONS OR CALENDAR OF EVENTS INSTRUCTIONS ] daily for our
      calendar of events.

      Today, I wanted to remind you about our Early Bird Draw. If you haven't made your pledge
      yet, I encourage you to make your decision to give. The deadline to enter is [EARLY BIRD
      DEADLINE].

      You could win:
          [**FILL IN PRIZE DETAILS HERE**]
          [**FILL IN PRIZE DETAILS HERE**]
          [**FILL IN PRIZE DETAILS HERE**]

      If you donate now, you’ll be entered to win. But more importantly, your generosity will
      support vital programs and services delivered by United Way and over 50 partner agencies in
      the social services sector.

      Giving to United Way is easy and will take you less than two minutes. Please make your
      decision to give by [“filling out your pledge form” <OR IF USING UNITEDWAY@WORK
      “click your personalized donation link”] before time runs out.

      Good luck in the Early Bird Draw!

      Thank you,

      [**FILL IN SENDER’S NAME HERE**]




10
     Your organization’s
         logo here

Reminder E-mails – Deadline

      To: The Employees of [organization name ]
      From: Employee Campaign Chair/Leadership Coordinator
      Date:
      Re: 2012 United Way Campaign


      Dear <--firstName-->,

      [ORGANIZATION NAME]’s 2012 United Way campaign is off to a great start! Already,
      [CURRENT PARTICIPATION RATE]% of our colleagues have participated, and together
      we've [REACHED {GOAL PERCENTAGE}% OF OUR INITIAL GOAL -OR- RAISED
      ${DOLLARS PLEDGED} FOR OUR COMMUNITY]!

      Thank you to everyone who has already participated. Our collective efforts will help United
      Way continue their work of helping to strengthen not only individuals and families, but whole
      communities.

      If you haven't made your pledge yet, I hope you will consider joining your
      [ORGANIZATION NAME] colleagues in making a gift to United Way by making your
      personal donation. We’re only [$ REMAINING TO GOAL] away from our goal of
      [$TOTAL GOAL], and we can achieve our goal if we all do our part. This goal shows our
      commitment to helping create opportunities for a better life for everyone in our community.

      Our campaign ends on [CAMPAIGN END DATE]; please don’t miss the deadline to give!

      Change starts with us.

      Thank you,

      [SENDER’S NAME]




11
     Your organization’s
         logo here

Reminder E-mails – Campaign
Extension

      To: The Employees of [organization name ]
      From: Employee Campaign Chair/Leadership Coordinator
      Date:
      Re: 2012 United Way Campaign

      Dear [First Name],

      We’ve been getting questions about whether there is still time left to participate in
      [ORGANIZATION NAME]’s 2012 United Way campaign.

      I’m happy to tell you that YES, you can still donate today.

      We’re about [% REMAINING TO GOAL] of the way to achieving our goal of $ GOAL
      HERE**]. This goal shows our commitment to helping create opportunities for a better life
      for everyone in our community, and we need your support to go all the way.

      Our United Way campaign has been extended to [NEW CAMPAIGN END DATE]. In the
      days that remain, I encourage you to visit myUnitedWay.ca to learn more about United Way
      and the important work they are doing throughout our community.

      If you haven't made your pledge yet, I hope you will consider joining your
      [ORGANIZATION NAME] colleagues in making a gift to United Way.

      When you invest in your community through United Way, donations and support go farther
      and wider than any other charitable investment a community member can make.

      Change starts with us.

      Thank you,


      [SENDER’S NAME]




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Sample Campaign Wrap-up CEO
     To: The Employees of [ORGANIZATION NAME]
     From: [CEO/Union President name(s)]
     Date:
     Re: 2012 United Way Campaign



     At the close of this year’s campaign I want to express my personal thanks to all of those
     who responded so generously to the campaign through their volunteer efforts and
     financial gifts.

     Thanks to your commitment and dedication, our organization has once again
     implemented a successful campaign, raising [$AMOUNT] to date. These gifts go a long
     way toward meeting social needs in our region, supporting the work of United Way.

     Your generosity is building a brighter future.

     Change started here and it started with us.

     Thank you,


     [SENDER’S NAME]
     [SENDER’S TITLE]




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