Copy form by GEYv2dL

VIEWS: 0 PAGES: 1

									                                                 60 Second Radio Ad

           ANNCR:              ONE OF THE HARDEST THINGS IN LIFE IS WATCHING
                               YOUR PARENTS GROW OLD. IT’S EVEN WORSE TO
                               WATCH THEM SPEND THEIR LIFE’S SAVINGS PAYING FOR
                               LONG-TERM CARE.

                              IN CONNECTICUT, JUST ONE YEAR IN A NURSING HOME
                              CAN COST MORE THAN $134,000. WORST OF ALL,
                              MEDICARE AND HEALTH INSURANCE MAY ONLY PAY A
                              FRACTION OF THE BILL. AND, IN MANY CASES, IT’S THE
                              FAMILY THAT ENDS UP PAYING THE EXPENSES.

                               WHILE NOBODY LIKES TO THINK ABOUT NEEDING LONG-
                               TERM CARE, IT WILL BE A COSTLY REALITY FOR NEARLY
                               HALF OF ALL PEOPLE REACHING AGE 65. 

                               YOU CAN PLAN FOR THESE COSTS – AND AVOID HAVING
                               TO BE A FINANCIAL BURDEN ON YOUR FAMILY. CALL THE
                               [AGENCY NAME]. WE CAN HELP YOU GET THE LONG-
                               TERM CARE YOU NEED WITHOUT LOSING YOUR LIFE'S
                               SAVINGS. [AGENCY NAME OFFERS] or [WE OFFER] A
                               LONG-TERM CARE INSURANCE POLICY APPROVED BY
                               THE STATE’S CONNECTICUT PARTNERSHIP FOR LONG-
                               TERM CARE THAT MEETS STRICT QUALITY GUIDELINES.

                               IF YOU’RE 40 OR OLDER, LONG-TERM CARE COVERAGE
                               SHOULD BE PART OF YOUR RETIREMENT PLAN.

                               [THE AGENCY NAME IS] or [WE ARE] OFFERING A FREE
                               SEMINAR ON LONG-TERM CARE INSURANCE. FOR
                               DETAILS, CALL [PHONE #]. THAT’S [PHONE #].

               
                   State of Connecticut, Office of Policy and Management, Survey of Nursing Homes, September 2011.
           
                   Peter Kemper et al, Long-Term Care over the Uncertain Future: What Can Current Retirees Expect?,
                   Inquiry, Volume 42, No. 4, Winter 2005/2006, pp. 335-350.


               CPLTC-015




Revised 4/12

								
To top