Tell me about your company, product, service, or organization by IlsqWsUD


									KOSTA MIJIC
skype: kostamijic

Visual identity design questionnaire
P L A C E Y O U R A N S W E R S B E L O W T H E Q U E S T I O N S I N T H I S D O C U M E N T. T H E M O R E
D E TAI L S , T H E B E T T E R .

Project Summary:
Please provide your name and contact information.

What type of product or service do you offer? Please briefly describe your business.

Do you have a deadline for your new logo? (If yes, when?)

What would you like me to provide in terms of deliverables? (for example, “a logo designed primarily for
use on the web” or “a complete visual identity with various applications for online and offline use”)

Do you have a specific budget range in mind for this project? (knowing it will help me make a proposal
that will get you the best value for your budget)

$300 - $500         $500 - $800        $800 - $1500         $1500 - $3000         $3000+

Project Goals:
What are your short and long term goals with your business?

What do you hope to accomplish with the new identity?

Audience Profile:
Please describe your target audience (occupation, age, gender, and any other relevant information).

Who would you like to add to your audience?

Does the company name mean anything specific? How and why did you choose it?

Are there any specific images or icons that you would definitely like to see incorporated into your logo? Or
some you would definitely not want?

Do you have any color preferences for your logo? (If so, why?)
skype: kostamijic

Communication Strategy:
What attributes would you like the logo to reflect about your business?

What is the overall message you are trying to convey to your target audience?

Do you have a tag-line?

Competitive Positioning:
Who are your competitors and what do you think about their logos / visual identities? (List their website
address if possible)

What sets you apart from your competitors?


Anything else you would like me to know?

Thank you for taking the time to answer these questions. Please email a filled-in copy of this file
to and I will get back to you as soon as possible.

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