2012 09 04 ECPConference Programme FINALMembers by np6KJuHl


									                                                                                                           ECP 553/JJ/IP
                                                                                                        4 September 2012

                                                           ECP CONFERENCE
                                            MARKETING CONCRETE IN A CHANGING WORLD
                                                Sheraton Brussels Airport Hotel - Brussels
                                                         10 & 11 October 2012

With prominent speakers from the EU institutions and examples from across the globe, the concrete sector will be given
the opportunity to reflect upon the current and future trends in terms of concrete promotion, and to learn more about the
marketing strategy of competing construction materials.
In addition, an interactive, moderated discussion will allow participants to contribute to the debate on adapting marketing
techniques to the changing environment and developing future strategies for the sector.

WEDNESDAY 10 OCTOBER 2012 18.00 – 22.00 hrs
18.00       Cocktail reception – The construction sector within an EU perspective
                      Welcome by Jean-Paul Méric (President of the ECP)
                      Resource Efficiency - an opportunity for the construction sector? By William Neale, Member of
                       Cabinet Janez Potocnik, European Commission)
                      Competitiveness of the construction sector by Antonio Paparella (DG ENTR – Construction,
                       Pressure Equipment and Metrology, European Commission)
19.30       Networking dinner

THURSDAY 11 OCTOBER 2012                     8.30 – 16.30 hrs
08.30       Registration and welcome coffee

                                           SETTING THE SCENE
                              Moderated by Jean-Marie Chandelle, CEMBUREAU
9.00 – 09.30:
       How can the building sector contribute to tackling the challenges of Europe – Speaker tbc
       Evolution of EU construction market by sector - analysis of public data 2007-2011 – Christophe Sykes, CEPMC
       Construction materials: Facts, myths and fallacies – Francesco Biasioli, ECP
09.30 – 10.15: Moderated panel/audience discussion: Identifying opportunities and threats
                                               10.15 – 10.30: Coffee break

                                    WHAT ARE OTHER SECTORS DOING?
                                     Moderated by Alessio Rimoldi, BIBM
10.30   – 11.00:
       Concrete Perceptions - Jean-Marie Chandelle, ECP
       Marketing strategies:
           o Metals – Metals for Buildings Alliance
           o Timber – Mike Leonard, Modern Masonry Alliance
           o Plastics - Dr Hafiz Elhag, British Precast
           o Asphalt – Simon van der Byl, European Asphalt Paving Association
11.00 – 12.00: Moderated panel/audience discussion: Identifying positive marketing strategies to be implemented by the
concrete sector
                                                  12.00 – 13.00: Lunch

                            Moderated by Francesco Biasioli, ERMCO
13.00 – 15.00
      Marketing concrete: the US experience - Brian McCarthy, PCA
      Innovation
           o    Innovations to watch out for - Martin Clarke, British Precast
           o    Case study: Glass fibre concrete cladding - Wolfgang Rieder, Rieder tbc
           o    Case study: Architectural facades - Harri Lanning, Graphic Concrete
      Extending the market for concrete
           o    Marketing strategy: promoting rebuilding, as an alternative to refurbishment - Ben Bergsma CRH
                Structural Concrete
           o    Identifying niche markets for concrete solutions: the Brazilian experience - Valter Frigieri and Erika Mota,
      Marketing concrete through education
           o    From 6 to 18 - Gernot Brandweiner, Austrian Precast Concrete Association
           o    18 and beyond - Siebe Bakker, Bureaubakker / Concrete Design Competition
      Sustainable construction
           o    Responding to market demands - Philippe Fonta, WBCSD-CSI
           o    Challenging misperceptions - Dr Andrew Minson Executive Director MPA - The Concrete Centre
           o Thermal Mass - Evolution of technical and marketing messages - Tom de Saulles, The Concrete Centre

       15.00 – 16.00: Moderated panel/audience discussion: Identifying current and future concrete solutions and how
       best to market these


                                      CONCRETE EXHIBITION / POSTERS

The participants will have the opportunity to show their "concrete" activities, campaigns, case studies
in the form of posters and/or portable stands in the corridor along the meeting room. For more
information, interested organisations/companies are invited to contact:


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