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									Enlarging Our Footprint
Marketing Relay For Life in Your
          Community
                      Marketing Relay For Life
Much more than a fundraiser
Relay For Life is a worldwide movement to end cancer
• Communicate to our participants their role in this
  movement
• Create sense of urgency in the fight
• Find the “front porch” of your community
• Not the time for “Business as Usual”
Worldwide Movement to End Cancer

Movement - a group of people with a common
ideology who try together to achieve certain general goals
                Global Movement to End Cancer
“Relay For Life provides a living platform to the voice and face of
the cancer patient, survivor, and now the caregiver.” – Dr. John
Seffrin, CEO, American Cancer Society


                                                   For the first time since my
                                                   diagnosis, I felt alive! – June
                                                   Ledbetter, Survivor, Bertie
                                                   County, NC
    Story We Need to be Shouting From the Rooftops!
Because of your involvement in Relay For Life
90 more lives are saved from cancer each day since Relay was
established as the American Cancer Society’s signature activity in
1993
There are better, faster, more humane treatments available
than ever before
More cancer diagnoses are being avoided altogether through
our prevention and early detection efforts
 “You are change agents – and you save lives” Dr.
 John Seffrin
•Tonight there are families resting comfortably at one of our Hope Lodges
without spending a single dime in lodging costs while supporting a loved one
through their cancer treatment
•There are 10.5 Million Cancer Survivors alive today – more than ever before
in American history
•The South Atlantic Division has given 3,600 ACS Champion Scholarships to
childhood cancer survivors to attend college in the past 10 years
•There are patients and concerned family members getting answers and
information through our website and toll-free number.
             Create Sense of Urgency
“We can say things today in the fight against cancer that we
could not say even three years ago. What we do today will
determine the story we tell three years from now.”
Dr. John Seffrin,
ACS
Chief Executive Officer
                   Create Sense of Urgency
Research
•The American Cancer Society is the single largest non-profit
funder of life saving cancer research in the world
•The ACS research program is unique because of our focus on
beginning researchers with the most cutting edge and innovative
ideas
•Pay-if grants – Answers waiting to happen
                   Create Sense of Urgency
American Cancer Society 2015 Goals
•Prevent 5 million unnecessary deaths from cancer – more
than population of South Carolina
•Prevent 6 million new cancer diagnoses – more than
population of Maryland
•Improve quality of life for all cancer survivors
Find the “Front Porch” of Your Community
     Find the “Front Porch” of Your Community




•Think Externally
•Always Include a Call to Action
•Make it Year Round
                Tools & Materials Available to
                     Help Tell the Story
•Community Fact Sheets
•New Speaking Points with updated messaging
•List of quotes from John Seffrin, Otis Brawley, and others
•Updated Press Releases
•Tips on Community Based Marketing
•Research Program Conference Calls
“Every step you take, every dollar you raise, every new
member you recruit helps us get one step closer to a cure.”
– Dr. Otis Brawley, ACS Chief Medical Officer
Thank you




     1.800.ACS.2345   •   www.cancer.org

								
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