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					Identity and Logo-evolution
                 Logo works on all colours.

          1980




          1990




          2008
  Packs designed for Point of Purchase

• Consumer Navigation
  at point of purchase
• Recognize Deluxe Materials
  logo
   – Strengthen
   – Made larger on label

• Look for benefit
   – Position on front label
   – Concise e.g.
       • Egg Making windows ,
         bonding
       • Canopies
        Labeling and Design
• New logo
• Emphasis on new
  Design
• Create consistency
Sponsorship: World Champions

				
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posted:10/1/2012
language:English
pages:51