DEVELOPING GRASS ROOTS by HZPSpuY5

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									      SAVE AND PROTECT
       THE WATERWAY
                  A GRASS ROOTS PLAN

Rosemary Lynch, Executive Director
Atlantic Intracoastal Waterway Association
                AIWA GOALS

   Increase Membership

   Educate and Inform the Community

   Build a Volunteer “Army” to Advocate for
    the AIWW
    HARNESS THE ENERGY OF
        VOLUNTEERS

   Determine who has the most to gain
    from being involved?

   Volunteers bring passion and energy to
    an organization.

   Tailor your message – “What’s In It For
    Me?”
                  RECRUIT
   Members Of Congress
   State & Local Elected Officers
   Local Business Leaders
   Local Community Organizations
   Commercial Waterway Users
   Recreational Users
   Marinas
   Developers
   Government Agencies
   Press
          AIWA PRESENTS
        THE SUMMER OF 2003
   TOWN MEETINGS

   BOAT TOURS

   LOCAL ADVISORY
    COMMITTEES
           TOWN MEETINGS

   Held in 4 major cities

   Partnered with BoatU.S. and Other Marine
    Organizations to Share Resources

   Presented The BIG Picture to the Community

   Created a Forum for Dialog

   Recorded Sessions to Include in Report to
    Congress
              BOAT TOURS

   Partnered with the U.S. Army Corps of
    Engineers

   Invited Press and VIPs

   Presentations Given to “Captive” Audience
    ADVISORY COMMITTEE
      RESPONSIBILITIES

   Develop a VISION For the AIWW

   Represent AIWA in the Community

   Keep State and Local Officials Informed

   Build Local Membership

   Eyes and Ears of the Executive Director
             ASSOCIATION
           RESPONSIBILITIES
   Keep Committee Members Informed and Up-To-
    Date on the Issues

   Develop a Good Relationship with the Press

   Form Coalitions with Other Maritime
    Organizations

   COMMUNICATE! COMMUNICATE!
        COMMUNICATE!
     REPORT TO CONGRESS


              The Town Meeting Notes

   The VISION Developed by Each Advisory
                Committee

        Include Letters from Constitutients
A SUCCESSFUL GRASS ROOTS
        BUILDER

								
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