New Trends in
What does Content Marketing have to offer to
qualify as a new trend and replace traditional
According to the Content Marketing Institute,
marketers have shared more business
information on social media in the last year.
is a technique in
content is created for
the purpose of
attracting a defined
target market to a
The principle behind content marketing is if
customers are treated intelligently, they will
reward you with their patronage and loyalty.
now learned that
is no longer a
choice; IT IS A
Information should affect customers so
they can share it with others, making your
80% of business decision makers prefer to get
company information in a series of articles
rather than an advertisement.
70% say content
makes them feel
closer to the
60% say it helps
The most popular means of content marketing in use
are article posting, social media, blogs, eNewsletters,
videos, case studies, and in-person events.
success of these
Marketing’s focus has now become
branding rather than selling.
Great content is the future.
If you’re still
you will end
up last in line,
or not even in
it at all.
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