Docstoc

How Content Marketing Sets New Trends in the Marketing World

Document Sample
How Content Marketing Sets New Trends in the Marketing World Powered By Docstoc
					OolongMarketing.com
 How Content
Marketing Sets
New Trends in
the Marketing
    World
                                       OolongMarketing.com




What does Content Marketing have to offer to
qualify as a new trend and replace traditional
marketing?
                                      OolongMarketing.com


According to the Content Marketing Institute,
marketers have shared more business
information on social media in the last year.
                         OolongMarketing.com


“Content marketing
   is a technique in
    which relevant
content is created for
    the purpose of
 attracting a defined
  target market to a
  desired profitable
        action.”
                                       OolongMarketing.com




The principle behind content marketing is if
customers are treated intelligently, they will
reward you with their patronage and loyalty.
            OolongMarketing.com



    Intelligent
  marketers have
 now learned that
content marketing
  is no longer a
 choice; IT IS A
    MUST!
                                    OolongMarketing.com


Information should affect customers so
they can share it with others, making your
content viral.
                                      OolongMarketing.com




    80%

80% of business decision makers prefer to get
company information in a series of articles
rather than an advertisement.
                   OolongMarketing.com

70% say content
marketing
makes them feel
closer to the
company while
60% say it helps
them make
better product
decisions.
                                               OolongMarketing.com


The most popular means of content marketing in use
are article posting, social media, blogs, eNewsletters,
videos, case studies, and in-person events.
           OolongMarketing.com




  The metrics
    used to
 measure the
success of these
  activities is,
  most often,
WEB TRAFFIC.
                               OolongMarketing.com




Marketing’s focus has now become
   branding rather than selling.
                        OolongMarketing.com



Great content is the future.
                   OolongMarketing.com




 If you’re still
not convinced,
 you will end
up last in line,
or not even in
    it at all.
OolongMarketing.com
VISIT our SITE
   for more
information on
    Content
  Marketing.

				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:3
posted:10/1/2012
language:
pages:15
Description: OolongMarketing.com: What does Content Marketing have offer to qualify as a new trend and replace traditional marketing? According to the Content Marketing Institute, marketers have shared more business information on social media in the last year. Content marketing is a technique in which relevantcontent is created for the purpose of attracting a defined target market to a desired profitable action.