VIEWS: 11 PAGES: 2 CATEGORY: Technology POSTED ON: 10/1/2012
The flow of capital across geographical borders, immigration, off-shoring, globally distributed development teams and the unimpeded flow of information today, has together created an economic situation with increased opportunities.
Employee Ideation for Improved Enterprise Performance The flow of capital across geographical borders, immigration, off-shoring, globally distributed development teams and the unimpeded flow of information today, has together created an economic situation with increased opportunities. However, this has also brought with it, global competition to the doorstep of organizations, challenging them to work out strategies for survival and for economic success. As globalization develops roots in developed and developing countries, the criterion of success is innovation. In economic terms, innovation refers to technological advancement, or process by which companies create new economic values, by using resources more effectively and takes place through networks that span and connect people and business disciplines, from different geographical locations. The modern day organizations with a large global workforce are a store house of ideas. Innovative thinking of the employees and customers along with systematized idea management implementation will help change challenges into opportunities for the organization. At TCS, the management realized that the TCS Strategy Cultural transformation was impossible without the involvement of top executives, so Tata's created the Tata Group Innovation Forum (TGIF), a 12-member panel of senior Tata Group executives and some CEO’s of the independently run companies. The main objective of the forum was to inspire and collect ideas from the employees of the companies under its banner through external crowdsourcing software. With a top-down and bottom-up approach TCS established formal systems for innovative thinking and idea processing. The multiple channels and trained managers took the employee ideation to creation of innovation products. Ideation is a process of collecting ideas, sharing, analyzing and executing on ideas generated within an enterprise and its collaborative networks, right through realization and customer ranking. With innovation as the differentiating factor and invention as its critical aspect, the forward thinking enterprises aligns the thinking out of the box, spontaneity and creativity of the employees, with organizational goals and objectives. This gives them the competitive edge required in today’s aggressive business environment. Strategies for successful employee ideation led innovation includes: ● Accountability ● Replacing rigid processes with clear business objectives ● Challenging employees to compete ● Encouraging employee innovations with rewards ● Focusing on core organizational strengths ● Linking strategy, customers, and capabilities Further, efficient idea management software will help enterprises to organize the idea process and reap valuable benefits in the form of new products and services, Process enhancements, enhanced collaboration across teams and improved brand value loyalty and enterprise performance. In continuation of their employee ideation process, TCS has launched the IdeaMax, a Digg-like social network to let employee submit, comment, and vote on ideas. Out of more than 12,000 ideas collected till date, several hundreds have become profitable projects for the organization. The benefits reaped by TCS from employee ideation, has led them to incorporate innovation as one of the criteria for the annual review. Further the 'Young Innovator Award ' ensures the winning employee a salary hike and acceleration in the career. For the organization, stimulating such innovative thinking helps in achieving innovation goals. Read More About: idea management solutions, idea management system, innovation management software
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