Research Target Audience The target audience for this

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Research Target Audience The target audience for this Powered By Docstoc
					Research
Target Audience
The target audience for this project is: Photographers looking for assistants.




             Psychographics
             The psychographical profile (qualitative data) of the target audience is:

             People who are concerned mostly with the quality and subject matter of my photography. They will
             also need easy access to my contact information in the event they would like to hire me. They vary
             in age (although I assume they will be older than I am). But these are all people who are in the
             photography industry. Therefore the portfolio must be solely about the work and my contact
             information.




             Technographics
             The technological profile of the target audience is:

             People who vary in technological skill. I assume they are computer savvy enough to operate a
             computer in order to view my portfolio. Beyond that, I assume they will only be annoyed with
             difficult navigation or too flashy animations. The portfolio piece must only have two sources of
             information: my photography and contact information. The navigation of the piece must reflect
             those concerns.
Content
The Specific content in project will be: My photography and contact information.




             Correlation to Goal
             The content supports in the project goal in the following ways: The goal is to get hired by a
             photographer or studio. The content is only my photography and contact information because
             that is all they will need to see in order to make their decision to hire me.




Assessment
Indications of the project’s success
The project will be deemed successful if the following are true:




             User Testing
             The project will be tested for functionality by: My sister. She represents people who are not
             technologically savvy. I would like my navigation to be simple and easy to understand.




             The project will be tested for usability by: A fellow photographer. They will assess the
             effectiveness of the display of my photography.




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posted:10/1/2012
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