The target audience for this project is: Photographers looking for assistants.
The psychographical profile (qualitative data) of the target audience is:
People who are concerned mostly with the quality and subject matter of my photography. They will
also need easy access to my contact information in the event they would like to hire me. They vary
in age (although I assume they will be older than I am). But these are all people who are in the
photography industry. Therefore the portfolio must be solely about the work and my contact
The technological profile of the target audience is:
People who vary in technological skill. I assume they are computer savvy enough to operate a
computer in order to view my portfolio. Beyond that, I assume they will only be annoyed with
difficult navigation or too flashy animations. The portfolio piece must only have two sources of
information: my photography and contact information. The navigation of the piece must reflect
The Specific content in project will be: My photography and contact information.
Correlation to Goal
The content supports in the project goal in the following ways: The goal is to get hired by a
photographer or studio. The content is only my photography and contact information because
that is all they will need to see in order to make their decision to hire me.
Indications of the project’s success
The project will be deemed successful if the following are true:
The project will be tested for functionality by: My sister. She represents people who are not
technologically savvy. I would like my navigation to be simple and easy to understand.
The project will be tested for usability by: A fellow photographer. They will assess the
effectiveness of the display of my photography.