Wrigley�s Extra by v6XTCxT7

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									Wrigley’s Extra
                                   Pun




                     Now That’s The Ad!!!
          Detailed
          (tracks)
Faded
details
 Name Is
Everything
   • “Extra”
• Big and Bold
• More flavour
 What It
  Says
• Want extra
 • Desire for
    more
  Claim to
   Fame
     • Will deliver
         more
(picture comparison)
        • ‘New’
  (bottom of page)
  Mood
     • Witty
• “You Chews”
      (pun)
    • Catchy
     phrases
Boldface




                                       And Here It Is Again!
           Small (width   Large
           and length),   (width and
           dull colours
                          height) w/
                          vibrant
                          and vivid
                          colour




                                                  Logo: Big,
                                                  bold font
   Visual
    • Bright, vibrant
         colours
                        Flow of
• Lots of green space   advert

 • Eyes of the reader
           are
guided down the page
  • Naturally flowing
Content
•Wow, now
that sounds
confident
•Newness/
Weasel
Word
As A Whole
• Drawing audience
  attention
• Sports Illustrated,                       More

  teens-adult
• Ideology: Bigger is
  better                Green vs. Red
• Want: More
• Need: More
• Fear: Too little
                                 More Count: 7
Thanks for listening
      to our


    analytical
  presentation!!!

								
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