Wrigley’s Extra Pun Now That’s The Ad!!! Detailed (tracks) Faded details Name Is Everything • “Extra” • Big and Bold • More flavour What It Says • Want extra • Desire for more Claim to Fame • Will deliver more (picture comparison) • ‘New’ (bottom of page) Mood • Witty • “You Chews” (pun) • Catchy phrases Boldface And Here It Is Again! Small (width Large and length), (width and dull colours height) w/ vibrant and vivid colour Logo: Big, bold font Visual • Bright, vibrant colours Flow of • Lots of green space advert • Eyes of the reader are guided down the page • Naturally flowing Content •Wow, now that sounds confident •Newness/ Weasel Word As A Whole • Drawing audience attention • Sports Illustrated, More teens-adult • Ideology: Bigger is better Green vs. Red • Want: More • Need: More • Fear: Too little More Count: 7 Thanks for listening to our analytical presentation!!!
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