target software overview by v6XTCxT7

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									Customer Success
Enabled with
Proliferation of
Target Software

Customers work faster and smarter crafting
more innovative real-time embedded
systems with off-the-shelf software




Embargo Date: September 23, 2002
                         Customers are Challenged with
                   Skyrocketing Application Size and Complexity


           500,000
Lines of Code




                                                 Skyrocketing Size and Complexity
                50,000                              Large scale real-time systems
                                                    Focus on development flow efficiency
                                                    Vanishing visibility increasing system
                                                     integration debug and optimization time

                5,000                               Demand for SW reuse
                                                    Time to market



                                DSP Application Size and Structure
Market Acceptance Validates TI’s Focus
         on Target Software
Code Composer StudioTM
  Development Tools
      (CCStudio)                         eXpressDSPTM Software
                           Third Party
                                          Customer Application
                            Network
                                            RAM PAGE=1       >ABU_)PAGE=1
                                            TACK PAGE=1      >ABU_1 PAGE=1
                                            P_SHDOW PAGE=1   N_DATA PAGE=1
                                            >ABU_)PAGE=1     T_DM PAGE=1
  Simulators     RTDX                       >ABU_1 PAGE=1    XT_DM PAGE=1
  Debuggers    Real-Time
                                            N_DATA PAGE=1    RAM PAGE=1
                                            T_DM PAGE=1      TACK PAGE=1
  Emulators    Analysis                     XT_DM PAGE=1
                                            RAM PAGE=1
                                                             P_SHDOW PAGE=1
                                                             >ABU_)PAGE=1
                                            TACK PAGE=1      >ABU_1 PAGE=1
                                            P_SHDOW PAGE=1   N_DATA PAGE=1
  Simulators     RTDX                       >ABU_)PAGE=1     P_SHDOW PAGE=1
               Real-Time
                                            >ABU_1 PAGE=1
  Debuggers                                 N_DATA PAGE=1
                                                             >ABU_)PAGE=1
                                                             >ABU_1 PAGE=1
  Emulators    Analysis                     T_DM PAGE=1
                                            XT_DM PAGE=1
                                                             N_DATA PAGE=1
                                                             T_DM PAGE=1
                                            RAM PAGE=1       XT_DM PAGE=1
                                            TACK PAGE=1      RAM PAGE=1
  Simulators     RTDX                       P_SHDOW PAGE=1   TACK PAGE=1
  Debuggers    Real-Time
                                            >ABU_)PAGE=1     RAM PAGE=1
                                                             TACK PAGE=1
  Emulators    Analysis


                                            TMS320TM DSP
                                               Target
  PC Host Computer



    HOST                                     TARGET
   Toolbox                                   Software
 Thousands of TI Customers Work Faster and
     Smarter with DSP Target Software
          TM
DSP/BIOS
  80% of new customer designs include TI’s field-proven,
  robust, compact, easy-to-use and royalty-free DSP/BIOS RTOS
               TM
eXpressDSP Compliant Algorithms
  450+ designs in a wide variety of application areas enabled
  with access to more than 600 compliant algorithms from 100
  third parties – offers customers seamless integration and reuse

Reference Frameworks
  1800+ customers have downloaded industry’s first,
  getting-started software for increased productivity (since
  introduction in April 2002)
    800+ products SHIPPING with embedded
          eXpressDSP target software
DSP/BIOS – Highly Tuned RTOS for TMS320 DSPs
                      TM                                                                   TM



                    Prerequisite for design of complex applications
                           eXpressDSPTM Software
                                                            DSP/BIOS
                           Customer Application
                           Customer Application
                           Customer Application
                                                               Ubiquitous, low overhead
                                                                multithreading kernel with real-time
                                                                analysis and peripheral
                            alg      alg          alg           configuration libraries
                                                               Royalty free
                                    TMS320
                              Algorithm Standard
                                    (XDAIS)                 Used in thousands of projects to speed
                                                            development while improving real-time
                                                            performance and portability.
     CCStudio
                            alg      alg      alg
                                                                80% of new designs choose
                                                                        DSP/BIOS
                   RTDX
     Build
                               DSP/BIOS           Drivers
    Debug                  Chip Support Library
                                                                      Venu Kalluri
   Plug-Ins
                                                                      DSP software manager
 XDS560 Emulator
       or
                   JTAG    On-Chip Emulation Support
    Simulator

PC Host Computer                  TMS320 DSP                                     Andy Felton
                                    Target                      Team leader for FACT software
                                                                    Motorola Computer Group
Increase of Ready-Made Software Choices Enabled by More
                                                       TM
       than 600 eXpressDSP Compliant Algorithms

                          eXpressDSP Software               TMS320TM Algorithm Standard
                                                            (XDAIS)
                          Customer Application
                          Customer Application
                          Customer Application                 Standard set of coding rules and APIs
                                                               Stringent compliance testing program
                                                               Algorithms are available for applications
                           alg      alg          alg            such as: voice, audio, video, imaging
                                                                telecommunications, speech, biometrics,
                                   TMS320                       encryption and motor control
                             Algorithm Standard                Built on 4 years of depth, experience
                                   (XDAIS)
                                                                and enhancements
                                                               Seamless integration and reuse in
     CCStudio
                           alg      alg      alg                multiple applications
                                                                More than 600 compliant, proven
                                                                algorithms available from 100 unique
     Build
                   RTDX                                         third parties
                              DSP/BIOS           Drivers
    Debug                 Chip Support Library                       450+ designs now using
                                                                       TMS320 Algorithms
   Plug-Ins
                                                                        Serkan Dost
 XDS560 Emulator   JTAG   On-Chip Emulation Support                     DSP group manager
       or
    Simulator                                                           IP Unity
PC Host Computer                 TMS320 DSP                                                   Andy Felton
                                   Target                                    Team leader for FACT software
                                                                                 Motorola Computer Group
                                             TM
                   eXpressDSP Reference Frameworks
                       Optimized for use across multiple applications


“   In fact, using
    the RF
    slashed the
                             eXpressDSP Software

                             Customer Application
                             Customer Application
                             Customer Application
                                                                                     Reference Frameworks
                                                                                         Variety of choices, low/no cost
    development                                                                          Out-of-box robust, tested, optimized
    time of a                                                                            100% C source for easy adaptability
    production    “
    solution by 75                                                                       Customer populates with
                                                    alg                                   eXpressDSP compliant algorithms




                                                              Reference Frameworks
                              alg      alg
    percent.
                                                                                          from in-house or third parties
 Steve Poulsen                                                                           Tailored DSP/BIOS kernel included
 Director of Engineering
 Imagine Technology                                                                  The first “getting started” skeletal
       CCStudio                                                                      programs give app developers a big jump
                              alg      alg        alg
                                                                                         1800+ downloads in five months

                    RTDX
      Build                                         Drivers
                                 DSP/BIOS
     Debug                   Chip Support Library

     Plug-Ins

 XDS560 Emulator
       or
                      JTAG   On-Chip Emulation Support
    Simulator

PC Host Computer                    TMS320TM DSP
                                       Target                                              Steve Poulsen
                                                                                           Director of Engineering, Imagine Technology
                                            Customers Writing Less Code
                                                                                   TM
                                 with Proliferation of eXpressDSP Target Software
DSP Performance & On-Chip Integration




                                        Customer differentiation
                                        Compliant algorithms
                                        Reference Frameworks
                                                 TM
                                        DSP/BIOS




                                                          DSP Application Size and Structure

								
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