Entrepreneurial Discovery Process
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- 9/30/2012
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What will my new business be?
Explain current trends in entrepreneurship to
help you find ideas.
Identify believable business opportunities
available to you.
List ideas to use in brainstorming new ideas
for a business.
Identify ways to brainstorm.
Explain feasibility analysis.
Current
Internet/E-business: Selling anything online
Service Business: Intangible things you offer
customers to enhance their lives. Examples
include insurance, sports & entertainment,
salons, printing, real estate, and tourism
Home based businesses: Large # of businesses out
of the home as a result of layoffs. Examples
include consultants, writers, graphic artists, web
designers
Focus on Technology- finding an easier, better
way to produce things or just knowing how to use
it and what is available
Current Trends (cont’d)
Outsourcing is contracting with other companies
for services. Accounting is a large outsourced
business.
Global
Importing – Bringing goods into a country
Exporting – Selling goods to another country
Huge market
Watch out for culture differences and market
tastes
Franchise – legal agreement to open a
business in another’s name for a fee.
Example is Chick-Fil-A. You own the
franchise, but you must abide by the
company’s rules.
FamilyBusiness – Many rewards and
challenges in this type.
Hobbies/Interest– Developing websites,
video games, restoring cars, sports, music,
photography
Problems – Think of problems you have
encountered and solutions to help solve those
problems
Creative – Think about new ways of doing things.
Observe your surroundings, current trends with
people (spas, sports)
Innovative – Actually doing and/or finding new
ways of doing things (the application of
creativity)
READ, READ, READ!!!!!!! (ANYTHING CAN SPARK
AN IDEA)
Think freely
Look at ordinary things in your life and
examine how to do them in a new way
Find solutions to problems
Connect unrelated items
Does my new business idea have real
potential?
Talk to potential customers
Talk to a real entrepreneur
Test your product or service
What do I need?
How much do I need?
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