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									Highlights of the Economic
Census report “Franchise
     Statistics: 2007”
       Thomas L. Mesenbourg, Jr.
Deputy Director and Chief Operating Officer
           U.S. Census Bureau

       Released September 14, 2010
     International Franchise Association
      Annual Public Affairs Conference
              About the Report
•   Part of the Economic Census required by law
    to be taken every 5 years for years ending in
    “2” and “7”

•   The first comprehensive report from the
    Census Bureau for businesses engaged in
    franchising in the United States




                        www.census.gov/econ/   September 14, 2010   2
     Which Businesses Are Included
•   Includes:
    • All employer businesses operating during the
      Economic Census year
    • In 295 selected industries, spanning 15 of the 18
      economic census sectors
    • Operating under a trademark authorized by a
      franchisor during the year

•   Excludes:
    • Nonemployer businesses (businesses without paid
      employees) – not in the scope of the economic
      census

                          www.census.gov/econ/   September 14, 2010   3
          A Look at the
2007 Franchise Statistics Estimates




                www.census.gov/econ/   September 14, 2010   4
     The 2007 Economic Census
            at a Glance

•   Publishes data for 1,068 individual industries
    at the national, state, and local area levels

•   Data reflects over 7.3 Million employer
    businesses in the US. These businesses
    reported:
    • $29.3 Trillion in total sales, receipts, or revenue
    • $4.8 Trillion in annual payroll
    • 115.8 Million employees


                            www.census.gov/econ/   September 14, 2010   5
                           Franchise Overview
                                                           Sales,
                                                            ship-
                                 Establish-                ments,       Annual       Employ
                                   ments                 receipts,      payroll       ment
                                 (number)                 revenue      ($ billion)   (1,000)
                                                         ($ billion)
All establishments
in covered                         4,336,046                  7,658         1,587      58,439
industries
 Total Franchises                     453,326                 1,288           154       7,882
   Franchisee-
                                      350,947                 1,078           125       6,261
Owned
   Franchisor-
                                      102,379                   210             29      1,621
Owned
Note: Detail may not add to total because of rounding.


                                                     www.census.gov/econ/    September 14, 2010   6
Distribution of Franchise Businesses by Sector
     Construction, 6,330          Manufacturing, 1,696        Wholesale Trade, 388



                                            Other
                                           Services,
                                            28,572




                                                                      Retail Trade, 124,952




                                                                                                     Trans &
         Accommodation & Food                                                                      Warehousing,
            Services, 196,965                                                                         5,474
                                                                                                  Information, 286
                                                                       Real Estate
                                                                                       Finance & Insurance, 986
                                                                       & Rental &
                                                                        Leasing,
                                                                         29,596


                                                                             Professional, Scientific, &
                                                                                                          Admin &
                                                                              Technical Svcs, 14,365
                                                                                                         Support &
                                                                                                       Waste Mgmt
                                                                              Educational                & Remed
                                Arts, Entertainment, &   Health Care & Social Svcs, 5,086                   Svcs,
                                  Recreation, 9,800       Assistance, 4,503                                24,327



                                                 www.census.gov/econ/                  September 14, 2010            7
Top Industries: Number of and Employment in
            Franchise Businesses
                             Sales, ship-
                  Establish-    ments,         Annual         Employ-
                    ments      receipts,       payroll          ment
                  (number)     revenue       ($ million)       (1,000)
                              ($ million)
Limited-Service
                    124,898       112,557            28,238      2,605
Restaurants
Gas Stations w/
Convenience          33,991       131,132             4,219        258
Stores
Full-Service
                     30,130         36,088           11,967        982
Restaurants
New Car Dealers      24,888       687,707            50,148      1,138
Hotels (except
                     22,585         51,274           12,209        659
Casino Hotels)

                              www.census.gov/econ/    September 14, 2010   8
Top Industries: Sales of Franchise Businesses
                             Sales, ship-
                  Establish-    ments,         Annual         Employ-
                    ments      receipts,       payroll          ment
                  (number)     revenue       ($ million)       (1,000)
                              ($ million)

New Car Dealers      24,888       687,707            50,148      1,138
Gas Stations w/
Convenience          33,991       131,132             4,219        258
Stores
Limited-Service
                    124,898       112,557            28,238      2,605
Restaurants
Hotels (except
                     22,585         51,274           12,209        659
Casino Hotels)
Other Gas
                      7,257         43,636            1,369          72
Stations

                              www.census.gov/econ/    September 14, 2010   9
       Top Industries: Franchise-Dominated
                 (Establishments)
                                 All         Franchise
                              establish-     establish-       Percent
                                ments          ments
                              (number)       (number)

New Car Dealers                   24,888          24,888       100.0%

Private Mail Centers                5,220             3,546      67.9%

Limited-Service Restaurants      211,313         124,898         59.1%
Diet & Weight Reduction
                                    3,217             1,875      58.3%
Centers
Other Business Service
Centers (including Copy             6,452             3,209      49.7%
Shops)

                               www.census.gov/econ/    September 14, 2010   10
 Top Industries: Franchise-Dominated (Sales)
                                              Franchise
                               All Sales,    Sales, ship-
                              shipments,        ments,        Percent
                                receipts,      receipts,
                                revenue        revenue
                               ($ million)    ($ million)

New Car Dealers                   687,707        687,707       100.0%

Limited-Service Restaurants       151,352        112,557         71.9%
Diet & Weight Reduction
                                    1,838             1,152      62.7%
Centers
Private Mail Centers                2,149             1,335      62.1%

Motorcycle Dealers                 23,215         14,088         60.7%


                               www.census.gov/econ/    September 14, 2010   11
Sales per Business for Top Franchise Industries
                           Franchise sales / estab        All estab sales / estab
      $7


      $6


      $5
Millions




      $4


      $3


      $2


      $1


      $0
           Gasoline Stations   Other Gasoline     Hotels (Except     Full-Service       Limited-Service
           with Convenience       Stations      Casino Hotels) and   Restaurants          Restaurants
                 Stores                               Motels



                                                   www.census.gov/econ/             September 14, 2010    12
Sales per Employee for Top Franchise Industries
                                  Franchise sales / emp         All estab sales / emp
        $700



        $600



        $500
 Thousands




        $400



        $300



        $200



        $100



             $0
                  Gasoline Stations   Other Gasoline     Hotels (Except     Full-Service       Limited-Service
                  with Convenience       Stations      Casino Hotels) and   Restaurants          Restaurants
                        Stores                               Motels



                                                         www.census.gov/econ/              September 14, 2010    13
Distribution of Franchise Businesses by Sector
                      Construction, 6,330    Manufacturing, 1,696
                                                      Wholesale Trade, 388

                                     Other
                                    Services,
                                     28,572




                                                              Retail Trade, 124,952




         Accommodation & Food
            Services, 196,965
                                                                                               Trans &
                                                                                          Warehousing, 5,474
                                                                     Real Estate
                                                                                        Information, 286
                                                                     & Rental &
                                                                      Leasing,           Finance & Insurance, 986
                                                                       29,596


                                                                             Professional, Scientific, &
                                                                              Technical Svcs, 14,365
                                                                                       Admin & Support &
                                                                     Educational      Waste Mgmt & Remed
         Arts, Entertainment,               Health Care & Social     Svcs, 5,086          Svcs, 24,327
         & Recreation, 9,800                 Assistance, 4,503



                                            www.census.gov/econ/                        September 14, 2010          14
      Top Franchise Industries in Other Sectors
                             Sales, ship-
                  Establish-    ments,        Annual         Employ-
                    ments      receipts,      payroll          ment
                  (number)     revenue      ($ million)       (1,000)
                              ($ million)
Offices of Real
Estate Agents &      22,009       24,420             2,661          78
Brokers
Tax Preparation
                      5,416        1,327              409           61
Services
Janitorial
                      6,569        4,345             1,544          99
Services
Auto Oil Change
                      3,788        2,250              593           32
& Lube
Beauty Salons         6,502        1,715              762           49

                              www.census.gov/econ/     September 14, 2010   15
   Accessing These Results

- Visit American FactFinder (AFF), the
  Census Bureau’s online, data access tool at
  factfinder.census.gov

- For more information about the 2007
  Economic Census, see the Economic
  Census Web site:
  www.census.gov/econ/census07/




                  www.census.gov/econ/   September 14, 2010   16
     What’s in Store for the Future
•   Currently developing the content for the 2012
    Economic Census

•   Issues for Franchise inquiry on 2012 forms
    • Define collected industries
    • Identify geographic level(s) to be published
    • Clarify definition of “franchising” to improve data
      quality and response
    • Improve reporting of these and other Economic
      Census data to improve their timeliness and
      accuracy


                           www.census.gov/econ/   September 14, 2010   17
        Contact Information
• For media inquiries:
  U.S. Census Bureau
  Public Information Office
  Phone: 301.763.3030

• For franchise data-specific inquiries:
  Andrew W. Hait
  U.S. Census Bureau
  Economic Planning & Coordination Division
  Phone: 301.763.6747
  Andrew.W.Hait@census.gov

                      www.census.gov/econ/   September 14, 2010   18

								
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