Writing to Persuade
When Writing to Argue, we use
When Writing to Persuade,
WRAP A PLUM!
W is for WHY
• Why are we writing this particular text?
• (To answer this question, you will need to
refer to the task you have been set)
• Example: We are writing a letter to the
council to persuade them to collect
• rubbish more often
R IS FOR RHETORICAL
QUESTION and for REPETITION
• Rhetorical questions immediately involve
the reader in your problem.
• They start to think about what you are
saying, which helps to persuade them
• Repetition gives emphasis to your writing.
• Eg. Do not ignore them, do not look the
other way, do not harden your heart…
A IS FOR AUDIENCE
• Audience is the person or people to
whom you are writing.
• Again you need to look at your exam
question to decide what language you
are going to use. Are you writing to a
mate, to a head-teacher, to a parent?
P IS FOR POLITE LANGUAGE
You want to persuade your audience, not
turn them against you!
Therefore, you are going to be polite in
your language, eg. :
• Please consider what I have written
• It would be wonderful if we could all agree
A IS FOR ALLITERATION
• If we use alliteration, it helps our
words to be remembered.
• Eg. Surely such a simple solution
would be safest.
P IS FOR PERSONAL
• Using personal pronouns makes the
reader feel valued and involved.
• Eg. We would like to offer you the chance
to help our young people.
L IS FOR LISTS OF THREE
• List of three can be of anything, adjectives,
places, types of things, etc.
• Eg. It is a cold, heartless and cruel
world that the poor, the old and the
homeless have to face this winter.
U IS FOR UNLESS, IF,
• These are connectives and sentence
starters that warn us about CAUSE and
• Eg. UNLESS we help the poor people,
many of them will starve to death this
M IS FOR MODAL VERBS
Modal verbs are words that tell you
What might happen:
• would, could, should, might, may,
• Eg. We could donate our left-over food, if
the council would allow us to, but they
think it might not be safe.
• If you want to persuade someone,
• W – Why are you writing this ?
• R – Rhetorical question / Repetition
• A - Audience (Who are you writing to?)
• P- Polite Language
• A – Alliteration
• P – Personal Pronouns
• L – Lists of three eg. adjectives
• U – Unless, if , because
• M – Modal verbs, eg. Would, could