Director of Advancement
The Director of Advancement has four major responsibilities:
Understands and promotes the school and its mission, recruits new students, and increases
enrollment. Works with all school constituencies including faculty, administration, parents,
alumni, and trustees to create and complete a process that thoroughly opens the school to
1. Plans and oversees all admission events including open houses, information nights,
visits, ambassadors, etc.
2. Designs, publishes and appropriately distributes the school’s promotional materials.
3. Represents the school effectively by articulating its value proposition internally and
4. Packages programs to enhance visibility and works with the business office to enhance
access and affordability.
5. Advances the school’s mission collaboratively and systematically. Ensures that we are on
the leading edge, and that we can demonstrate intangible and tangible values as a result
6. Enhances visibility and outreach into the external community by building and
stewarding a referral network.
7. Oversees the Admissions Associate
Marketing/public relations: Is the mission-focused advocate for the school, and manages the
school’s reputation and value proposition internally and externally.
1. Builds support among all constituencies
2. Is a strategic manager; thinks strategically, values objective research, is involved in
institutional planning, sees the big picture, is aware of the internal and external
environment, can identify opportunities, alliances, partnerships, and links that will
benefit the students, the School, and the larger community.
3. Is ethical, inspirational, genuine, and has strong interpersonal skills.
4. Oversees and implements the school’s brand platform and communication plan.
5. Oversees web manager.
6. Maintains and distributes media advisories, news releases and media fact sheets. Builds
relationships with the media.
7. Articulates “Who we are, What we stand for, Why it matters, and Where we are
8. Writes, edits, and proofreads all school print publications.
Development: Responsible for leading the school’s fundraising programs. Designs, implements
and manages all fundraising activities including annual giving, endowment and capital
campaigns, special projects, gala auction (with parent volunteers) and other school-related
1. Develops strategies to initiate and meet fundraising goals.
2. Manages all strategies and activities necessary for donor cultivation, solicitation, and
stewardship. Prepares the board and Head of School to cultivate and solicit major gifts.
3. Maintains contact with and develops grant proposals for foundations and corporations.
4. Is responsible for donor and gift record-keeping, and for reconciling gifts with the
Alumni Relations: Develops relationships with alumni to encourage their involvement and
support of the School in its friend raising and fundraising.
1. Manages and maintains an accurate alumni database that is updated periodically.
2. Organizes and supports an alumni association.
3. Organizes alumni events, collects news and information about alumni for publication.
4. Prepares the Board and Head to solicit alumni financial support for the school.
Required Skills/job requirements:
Computer Skills: Proficient knowledge of Microsoft Word, Excel, Outlook, and
PowerPoint, Desktop Publishing and Photoshop required.
Organization: Must be extremely organized, possess the ability to multi-task and
meet deadlines. Requires initiative, energy, problem-solving skills and attention
Communication skills: Requires excellent written, verbal and interpersonal
communication skills. Must have mastery of grammar. Requires understanding
of basic marketing, communication, advertising, and public relations principles.
Requires ability to communicate effectively, diplomatically, and with confidence
when interacting with parents, board members, staff, vendors, and other
constituents. Requires sound judgment, discretion, and high level of
confidentiality. Knowledge of Best Practices in each area as defined by NAIS,
CASE, or other relevant professional associations.
Education: Bachelor’s Degree in a related subject such as marketing,
communications, or journalism.
Experience: One or two years of relevant experience, preferably in an
Photography and Design: Ability to take photos and video, archive use in social
media or other channels of digital distribution. Basic understanding of design
concepts and familiarity with the print production process.
Consideration will be given to applicants not meeting all stated qualifications but who
possess a combination of relevant and/or equivalent skills, experience, and education.
Please direct all inquiries to Mary Heise, Head of School.