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					For immediate release: Monday, Jan. 23, 2012

         Cadillac CUE Wins Popular Mechanics Award
          Only automaker to make magazine’s list of top gadgets at CES

DETROIT – Cadillac CUE, the new user experience for intuitive in-vehicle connectivity
and control, received a Popular Mechanics Top Gadgets of CES 2012: Editors’ Choice
Award at this year’s International Consumer Electronics Show in Las Vegas. .

Cadillac was the only automaker selected. The awards were announced on
PopularMechanics.com at the conclusion of CES.

Each year at CES, the editors of Popular Mechanics select their top picks based on the
level of innovation, potential industry impact and overall appeal. Cadillac presented CUE
amid thousands of new products and innovations in the consumer electronics showcase.

“After seeing an earlier demonstration of the system at the Los Angeles Auto Show, I
knew it would be a strong candidate for an award at CES,” said Andrew Del-Colle,
assistant editor, Popular Mechanics. “The show offered a great opportunity to compare
the CUE with many other OEM and aftermarket systems, and it stood out to us for its
innovative use of new standards such as HTML 5, as well as for its intuitive user

CUE features the first automotive use of capacitive touch – the use of electrodes to
sense the conductive properties of objects, such as a finger. It is a technology
used by many of today’s most popular handheld mobile devices.

Other key aspects of CUE are natural speech recognition, Bluetooth connectivity for up
to 10 devices and a motorized concealed storage compartment. The system runs on an
ARM 11 3-core processor on a Linux open-source HTML5-based software platform

CUE debuts in production on Cadillac’s 2013 XTS luxury sedan starting in late spring in
North America. CUE will also be featured in the all-new 2013 ATS sport sedan launching
in North American this summer.

About Cadillac
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has
engineered a historic renaissance led by artful engineering and advanced technology. More
information on Cadillac can be found at media.cadillac.com.

About Popular Mechanics
Popular Mechanics empowers readers to navigate the increasingly complex, technological world
around us. The magazine, published monthly by Hearst Magazines, inspires, instructs and
influences nine million curious readers. Their mindset - the hunger to know, the desire to
investigate and learn - drives them to explore, experiment and experience a wide range of
interests. Issues engage readers with breakthroughs in the latest innovations in science and
technology; educates with informative “how-to” stories on automotive, the home and digital
technology; and motivates action with product reviews and comparison tests of the newest
equipment and products. Popular Mechanics is also the #1-ranked men’s monthly magazine
when it comes to reaching an environmentally conscious audience. The brand is a 21st-century
must-read, with a robust Web site (popularmechanics.com) and an award-winning tablet edition.


Todd Davis
Cadillac Communications

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