Instructor: Mr. Robert Bove
Room: B305 – 2nd period
Web page: http://robertbove.cmswiki.wikispaces.net/
Travel, Tourism & Recreational marketing (CTE 6645) Prerequisite, (Marketing, Fashion or SEM 1) – This course
is designed to provide additional background in the field of Marketing with emphasis for those students interested in
material or a career in the travel, tourism or recreational industry. Emphasis is placed on the following principles as they
apply to the industry: branding and licensing, business foundations, economic foundations, promotion, safety and security,
human relations, the seven functions of marketing, the four P’s of marketing (product, price, promotion and place), and a
history of the industry. Skills in communications, human relations, psychology, and mathematics are reinforced in this
course. Work-based learning strategies appropriate for this course include cooperative education, paid/unpaid internships,
or school-based enterprises. Marketing simulations, internet research, projects, activities, power point presentations and
teamwork provide opportunities for application of instructional competencies. In addition, voluntary membership in the
DECA Marketing club provides leadership opportunities which include monthly meetings and district, state and national
conferences and/or competitions.
TRAVEL, TOURISM & RECREATIONAL MARKETING
A. TRAVEL, TOURISM & RECREATION MARKETING FOUNDATIONS
1.0 Explain the components of the travel, tourism & recreation marketing course.
Explain business foundations relevant to the travel, tourism & recreation industry.
B. OVERVIEW OF TRAVEL, TOURISM & RECREATION MARKETING
2.0 Explain the growth & development of the travel, tourism & recreation industry.
Explain the function of promotion in tourism
C. REVIEW THE IMPACT OF TOURISM
3.0 Discuss the economic, culture, environmental, social, public and private sectors involvement and
cyclical/seasonal nature of tourism & how it all relates
D. MARKETING METHODS UTILIZED BY THE VARIOUS SECTORS IN TOURISM
4.0 Examine the marketing strategies utilized in the lodging, cruise, surface, air, food &
beverage, travel agencies, entertainment & recreation, meeting planning, retail segment
industries and identify agencies affiliated or engaged with tourism
E. UNDERSTANDING DESTINATIONS – CUSTOMER RELATIONS – CAREER OPPORTUNITIES
5.0 Explain the importance of understanding destinations in tourism
6.0 Explain customer relations skills essential to tourism
7.0 Summarize career opportunities & necessary employability skills for the industry
Writing materials – Pens, colored pencils, markers and highlighter.
COPY PAPER – If possible, please provide one ream of copy paper for class use..thanks!
Paper – Loose leaf paper. Instructor will not accept any paper with frayed edges.
Binder – 1” or 1 ½” 3-ring binder with index tabs for (1) warm-up questions, (2) power points fill-in,
and (3) projects/activities. The binder is part of class and homework assignments and will be graded
Flash drive - Power Point and other class presentations must be saved on a flash drive. The student
must have a backup of their work and is responsible for bringing their flash drive to class each day.
All students must have a backup of their work. Lost work or failure to access their work will result in
a 0% for that particular assignment…NO EXCEPTIONS. If you must, use your school drive but
understand that your grade for the project will be impacted.
You are to be in your assigned seat BEFORE the bell rings with your binder open to the warm-up
assignment section. Immediately begin working on your warm-up assignment. The warm-up
assignment will be on the white board each day. The class objective will be on the front of my
traveling cart. The warm-up assignment will count towards class participation each day and is a
very important study tool for all tests; do not take it lightly. Periodically, some will be graded so
be sure to complete these daily.
The daily agenda will be explained in this order:
o NCSCOS Objective # - Power Point teacher presentation
o Essential questions - questions that the student will be able to answer after each lesson.
o Teacher input - guided practice, independent practice and assessment.
o Summary / Closure / Review
Make-up tests and quizzes will be made up before/after school, depending on instructor availability.
Tutoring available by appointment before school begins beginning at 6:30 or each Monday 2:20 –
Attendance is crucial. It is the students’ responsibility to speak with the instructor about any missed
assignments. All work must be made up within five school days, no exceptions! This work is not
to be done during class time. If an assignment is due on the date you are absent, it is due the day you
return. You do not get additional time to complete assignments assigned before your absence.
No food or drinks will be allowed in class.
There will be no bathroom passes unless it is an emergency. Obtain water between class breaks.
There will be NO INTERUPTIONS OR TALKING when the instructor is lecturing, students are
presenting, or during the student warm up period and any office intercom or TV announcements.
ALWAYS RAISE YOUR HAND AND BE CALLED ON BEFORE ASKING A QUESTION
OR GETTING OUT OF YOUR SEAT. No one will get out of their seat to throw away trash,
sharpen pencils or obtaining tissues without permission.
Students should be in their seats when the class bell rings
When you work in a group/partner activity you should communicate with them only!
CONSEQUENCES FOR VIOLATING A CLASS POLICY
Parental phone call or email to discuss issue
Conference/Detention after school with teacher, 24 hour notice given
Referral to Administration
o Tests-50% - Quizzes & projects-20% - Assignments, larger projects, class work -30%
o A - 100% - 93%, B - 92% - 85%, C - 84% - 77%, D - 76% - 70%
o F - 69% - Below
Parent or Guardian signature:___________________________________________Date: _____________
Parent email address:______________________________________ Phone: _____________________
Student Signature: __________________________________________________ Date: ____________
NOTE: Parents and students, please review this form, sign and return to me. Please make two copies. Students, keep
this policy sheet in the front of your notebook all semester. I look forward to an exciting semester as we explore Travel,
Tourism & Recreation Marketing together!