Slide 1 by 98w4iY

VIEWS: 2 PAGES: 11

									       An ‘Inside Look’ at Your Site
                       Analyzing Your Content for Search
                              Engine Optimization

                                      Our Webcast will start shortly
                                        Thanks for your patience




Proprietary  2009 StoneRiver, Inc.
The following presentation has been designed for
general information purposes only. Establishing
a unique, on-line marketing presence that is also
consistent with the NAIC Advertising Guidelines,
FINRA regulations and New York Life corporate
policies is important. Individual circumstances
may vary. Please utilize the tools available to
you via Emerald Support, Agency Marketing and
Technology as well as SMRU for assistance in
maximizing your web site's potential.



        www.emeraldsupport.com/NYL
"A Word from Our Sponsor"
Our staff of marketing consultants can share
with you best-practices information on . . .

   Seminars
   Newsletters / Keep in Touch Program
   Direct Mail
   And, of course, Web sites



          www.emeraldsupport.com/NYL
Today’s speakers:

Paul Bello
 Technical Support

Mike Woods
 Vice President, Product Development & Technical
 Support




         www.emeraldsupport.com/NYL
An ‘Inside Look’ at Your Site

First item:
 Open a browser
 Open your website administrator




       www.emeraldsupport.com/NYL
Krafting Killer Copy

 What people read vs. what you
  believe they read
 Phrase repetition matters
 Word Repetition



       www.emeraldsupport.com/NYL
Action Item
   Go to your Web site
   Choose a couple of important words and/or
    phrases
   Visit other pages on your site to look for
    important words
   Your language should be consistent with what
    you are licensed to offer.
   Identify the different roles and titles that you
    may have as either an Agent, RR, Adviser or
    DBA


          www.emeraldsupport.com/NYL
Google Keywords/Adwords

 “Visit Google’s “keyword” tool"
 Search your Web site for keywords
 Search terms should be consistent
  with the products and services you
  are licensed to offer


       www.emeraldsupport.com/NYL
Ranks.nl

 http://Ranks.nl
   •   Keyword Density Analyzer




        www.emeraldsupport.com/NYL
An ‘Inside Look’ at Your Site

 Check your Web site for
  word/phrase repetition
 Take advantage of these Web tools
      Google Keywords
      Ranks.nl
 View your Web site like the Web
  sees your Web site

        www.emeraldsupport.com/NYL
Questions and Answers
   www.emeraldsupport.com
    800-233-2834, Option 1
    SMRU 1-800-846-5021

								
To top