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Multicom Resource Package Cursus

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					            Multicom
Curriculum Development Project

     Resource Package
 Multilingual written mediation
              skills
         Multicom Curriculum Development Project-
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     Overview

  Presentation of aims

   Learning outcomes

Assessment procedures

Background information

   Activities and tasks

          Resources



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Multicom Resource Package - Aims

   The purpose of the resource package is to help students
       become more effective multilingual communicators

       develop a broader and more flexible repertoire of written
          communication
       acquire international communication and organisational
          behaviour-related skills
   The resource package introduces
       theoretical principles (socio-linguistic, professional and
          cultural)
       ‘real’ life case studies and practices

       the use of traditional and emerging technologies




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Multicom Resource Package - Aims


   The resource package brings together
       written

       spoken

       visual communication.



   It locates the learning event in challenging organisational settings
    engaging multinational and multilingual cooperation.




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Learning outcomes

On completion, students can:
          write clearly, accurately and correctly on a variety of subjects
           and for a variety of purposes
          use forms of written communication, based on multilingual
           sources, in standard business situations, ranging from
           company internal communication (minutes, memos, reports,
           proposals) to visually more complex forms of corporate
           advertising
          use combined sources of communication (oral, written,
           visual, multimedia)
          provide written translations from different types of language A
           documents into languages B and C, and from languages B or
           C into language A

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Learning outcomes

      structure information and draft a contract in language A/B/C
      draw up business communication documents like letters,
       emails, messages
      design and work out materials for electronic release and use
       (newsletters, blogs, websites)
      use language A, B or C efficiently to design and work out
       promotional (persuasive) materials (advertisements, leaflets,
       brochures, posters) for specific business environments
      use the language A, B and C to issue press releases,
       mission statements, briefings, and communicate with the
       media.



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Assessment procedures

   The outcomes of the resource package are assessed through
       formative (permanent) and

       summative (final) assessment.



    Assessment methods comprise:
       written tests (including tests of knowledge and skills)

       project work (team, pair or individual)

       portfolios

       written essays or reports

       presentations

       field reports

       reflective writing.


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Activities

    Assignments include 3 areas of focus
        Improving Ryanair International Image
        NGO fund-raising campaign for girls’ education in X
         country
        Low energy architecture and building materials
    4 phases
         Research - Sources used: academic journals, online media,
         questionnaires, interviews, reports, summaries, synthesies
        Information sharing – individual or group work and
        Presentations
         Communication of results – Digital or poster format,
         simulated press conferences, presentations, panel
         discussions etc.
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Activities

   All package tasks are unit-linked and designed as interactive team-
    work tasks.
   Tasks are built on communication theories and principles, and
    incorporate both
           language issues and

           specific text-based conventions.

   Each unit is focused on the development of specific writing
    competences, on general business writing skills and specific skills,
    including sub-skills.
   The provided tasks rely on complex combinations of written, spoken,
    visual and cognitive skills (sub-skills).


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    Activity 1: International Low Cost Airline Companies


   Study documents in several languages to evaluate the international
    image of low cost airline companies with a view to improving it

Student tasks
    gather information

    take notes from sources in different languages: websites,
     consumer reports, customer care reports, newspaper articles,
     face-to-face talks/interviews with customers, talks with company
     customer service manager
    analyse information and assess it critically

    organise information for a report

    organise the information for a press conference

    organise the information for a press release

    draft the documents (a report, notes/pp presentation for a a press
     conference, a press release


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Activity 2: NGO fund-raising campaign for girls’
education in X country
   Design/plan a fund-raising campaign employing innovative ideas
    and produce the necessary documents (twitter, magazine, video...)

Student tasks
       Study documents in several languages and identify media supports for
        the campaign (gather data and write some notes on findings)
       Organise meetings (take minutes in note form, draft the minutes,
        produce a report)
       Use brainstorming to identify innovative fund-raising ideas
       Discuss the forms of advertising to be used and choose the most
        efficient one(s)
       Study the local style for news writing
       Produce the advertising documents (twitter, magazine, video...) in the
        language of X country and in two more languages to reach a broader
        public.

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Activity 3: Eco-friendly cork products used for
insulation
       You work for a cork insulation material producer based in the
        Algarve region and wish to distribute/market cork products on the
        European market. Identify ways of distributing products and find
        business partners in EU countries. Study online and offline
        documents in languages A, B and C about cork products and
        produce the necessary documents (synthesis of collected data,
        memos, business proposals, contracts etc.).

Student tasks:
         Study online and offline documents in several languages (language
          A, B and C) about cork products and Algarve. Use the information
          from RP A3:
         APCOR
         Cork
         Interviews


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Activity 3: Low energy architecture and building
materials

     Identify the European market demand for eco-friendly cork
      products and ways of distributing cork products to other
      European countries
     Collect data, translate the information and write a synthesis on
      the collected data
     Study the European laws and directives on the distribution of
      cork products Use the information provided in RP A3: EU
      directives.
     Write a memo to the company board of directors and
      stakeholders informing them on the initiative to find new
      markets
     Write a business proposal to the company board of directors
      suggesting ways to solve the problem
     Draw up a draft contract for the distribution of cork products by
      XYZ company. Translate the contract into the language of the
      partners
Resources


   Print sources (on communication, related subjects, style and usage,
    dictionaries and thesauruses, reference works)
   Other print sources: newspaper articles, reports, other material
   On-line sources (company website, newspaper articles,
    newsletters, twitter, national ministry website, etc.)




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Contacts


       Stefan OLTEAN stoltean@lett.ubbcluj.ro
       Silvia IRIMIEA s_irimiea@yahoo.com
       Babes-Bolyai University, Cluj, Romania




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