Is Email Marketing Right For Your Business by eblisman

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									Is Email Marketing Right For Your Business?

Deciding whether or not email marketing is a good idea for your
business can be a difficult process. The concept of email marketing is
very simple to understand the process of determining whether or not it
is right for your business can be significantly more complicated. This is
because you have to consider a number of different factors before
making your decision. You should consider your target audience and
their propensity to use the Internet, whether or not your message can
be effectively states in an email and whether or not your message is
likely to be misinterpreted as spam. All of these factors are important
and can help you determine whether or not email marketing is right
for your business.

One of the most important factors to consider when deciding whether
or not to invest your money, energy and time into email marketing is
your target audience and how likely they are to use the Internet
regularly. This is important because an email marketing campaign is
not worthwhile if members of your target audience are not likely to use
the Internet to purchase or research the products or services you
offer. Even if the use the Internet for other purposes it is not
worthwhile because they will not be likely to become online customers
for your products or services. However, if you have a target audience
who is very likely to use the Internet to purchase the products or
services you offer and to research these items, an email marketing
campaign is a good idea. In this case it is absolutely worthwhile
because you will be providing information which the members of your
target audience will find useful and which they may already be looking
for elsewhere.

Next you should consider the products and services you offer in an
attempt to determine whether or not your message can be effectively
stated in an email. This is important because if you offer a product or
service which is difficult to explain the emails you use for marketing
are not likely to be understood or well received by the recipients of
your email distribution list. This is important because you want to be
able to convince potential customers of the need for the products and
services your offer, not make them feel more confused.

Finally, an important concept to consider is the possibility that your
email messages will be viewed as spam. This is a very important
concept because emails which are viewed as spam are not likely to be
well received by the recipients and may not ever even make it to the
recipients if their spam filters tag these emails as spam. Even if the
emails do reach the intended recipients many Internet users have
grown accustomed to weeding out spam rather quickly and will be
quick to delete, without reading first, emails which are suspected to be
spam. In determining whether or not your emails are likely to be
viewed as spam, it is important to consider the subject of your
business and therefore the emails you send out. This is important
because certain subjects such as weight loss pills are likely to be
viewed as spam more quickly than other items. If you are in the
business of marketing products or services which would likely cause
your emails to be deemed spam, orchestrating an email marketing
campaign may not be worthwhile.

PPPPP

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