What’s the problem?
Every single time someone takes their focus
off the road – even if just for a moment – they
put their lives and the lives of others in
Distracted driving is unsafe, irresponsible,
and, in a split-second, its consequences can
There’s no call or email so important that it
Typical bad news
2009: Nearly 5,500 killed in
distracted-driving crashes, and
Percentage of distracted drivers in
fatal crashes was 11% in 2009, up
from 7% in 2005.
This data is the tip of the iceberg.
995 fatalities involved a cell
phone as a distraction.
24,000 injuries involved a
cell phone as a distraction.
Drivers who use hand-held
devices are four times as
likely to get in injury-
What is distracted driving?
Visual — taking your eyes off
Manual — taking your hands
of the wheel
Cognitive — taking your
mind off what you’re doing
Using a cell phone
Eating and drinking
Talking to passengers
Reading, including maps
Changing the radio station, CD, or Mp3 player
Using a PDA or navigation system
Watching a video
Younger drivers most at risk
Under-20 age group: greatest
proportion of distracted drivers.
16 percent of these young drivers
involved in fatal crashes were
Lack of driving experience = critical
misjudgments when distracted.
But they aren’t alone
Every day, more than 800,000
vehicles are being driven by someone
using a hand-held cell phone.
You need to watch out for them—
they aren’t watching out for you!
The key message
Stop multi-tasking while driving.
Just “Put It Down” and concentrate on the road.
Be a good example for your peers and your
When you’re a passenger, make the driver pay
Is “hands-free” OK?
Research shows that both hands-free
and hand-held devices are distracting
enough to degrade a driver’s
Driver is more likely to miss key visual
and audio cues needed to avoid a crash.
Publicizing the issue
NFL preseason, ESPN tour-bus
slogan: “Stop Distracted
Driving.” 15,000 miles of
Jonas Brothers and American
Idol winner Jordin Sparks --
Allstate Insurance’s “X the
Oprah Winfrey entire show of
victims’ stories, promotion of
“National No Phone Zone
State and local laws
In 2009, legislatures in 43 states considered
more than 270 distracted driving bills.
30 states have banned texting while driving
8 states have banned handheld use behind
By Presidential mandate, all 4 million federal
employees are prohibited from texting while
Tools and resources
News, PSAs, “Faces of Distracted Driving”
Tools and resources, cont.
Research, posters, studies
National Safety Council posters
10 Tips for managing
Turn off your phone or switch to silent mode
when you get in the car.
Spread the word. Set up a special message to
tell callers that you’re driving.
Pull over if you need to make a call.
Use your passengers. Ask a passenger to make
the call for you.
X the Text. Don’t text, surf the web or read your
email while driving.
10 Tips, cont.
Know the law for your state and city.
Prepare. Review maps and directions before
you start to drive.
Secure your pets before you start to drive.
Keep the kids safe. Pull over to a safe
location if they’re distracting you.
Focus on the task at hand. Avoid anything
that takes your mind and eyes off the road.