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					CSC – Digital Marketing Group




S.M.A.R.T Report Card
www.mercuryinsurance.com

There is a massive opportunity to own the Internet with insurance. There is an
enormous amount of competition and the business is massive. It is clear in the
competitive landscape that the only thing that has been done is a website.
Nothing in the basics of Social Networking, social media, content sites, authority
sites, wiki’s, blogs, vlogs, podcasts, press releases, articles or testimonials have
been done. Creating a targeted funnel to route traffic to the businesses website
and blog will be easy.

As customers look for an insurance provider in your industry, what will they find?
The key is to create an online communications solution that works in tandem with
your traditional means of client acquisition. Sales and marketing, brand affinity
and brand strategy are easy to accomplish online.

In our high level S.M.A.R.T. Report Card overview we outline some of the aspects
of the industry that we believe are opportunity and some of the ways in which we
can surgically define the business as well as catapult the brand online.
Search presence –

Our finding for the name “mercury insurance” on Google ranks 1st in the organic search but has some
    digital reputation issues.

Many other companies in both organic search and dynamic media search outperform any and all of
   your efforts for many of the high trafficked terms. We’ve selected only a handful of the hundreds of
   competitors online. We were not able to find you in organic search for the services that you
   sell.

With our online platform we create for you it gives you your online foundation, syndication and other
    channels to own your industry online.

Positive – Your website ranks first in the organic search.
Negative – You need more search presence and content.
Competitors findings –
http://www.nationwide.com/
http://www.allstate.com/
www.geico.com/
www.progressive.com/
www.statefarm.com/
Creating your foundation and funnel
Let’s take a look at where you stand online
Search & Social Marketing vs. your Website
The following images show sites or pages linking to your website and very little
content or information about you online.


                                                               Links: 2,520,000

                                                                This number
                                                                is very high
                                                                and indicates
                                                                the potential
                                                                strength of the
                                                                brand online.
Site: 6,490 results
Social Networking sites –

In our findings there is little to no social registry.

With a vast amount of social networks there should be presence as
well as syndication of all your sites to appeal to the search engines.
This creates a customer funnel to your business. Currently there is
none. Social networks are highly indexed by the search engines and
create a massive search presence for your business. Whether it is for
funding, customer acquisition, customer retention, or fund raising there
must be a network of syndicated social sites to capture this traffic and
to create a movement.

In addition, when creating a presence online you want to make it easy
for your audience to find you. One of the key ways to do this is to keep
a consistent usernames across the Social Networks.
Presumers
Social & Search Registry
                           We Checked
                           600 of the top
                           blogs, book
                           marking,
                           photo, video,
                           content,
                           authority and
                           social sites for
                           your name.
         Local Search – Your Agents Have no “bullets” (Exposure)




 Mercury Insurance agents are no where to be found in local search in every city
 we looked at.
*customers search their local area and do business within a 5 mile radius usually. 60% of
this traffic comes from mobile devices.
         Good Job BUT -you are at risk
“Los Angeles Car Insurance” search on google, pushed down the page but is letter “A” or #1
in google places. . I call this luck – Major issue with your places page and you lack reviews.
You have not confirmed ownership and if you do not soon you will be removed.
Content site ranking

There is no content site format and zero syndication for media delivery.
You haven’t created any content sites.

Competitor ranking

There are dozens of other Insurance companies. Most of them have a
much better position online. Many of them have much better reviews and
web presence. However, in the search and social presence many of them
have not created much of a diverse web and social presence. We find in
this space that the surgical use of the Social Media and Internet
Marketing strategies would have massive penetration and potential
growth online.
Your Website from an SEO Perspective
Media Monitoring

The current phrase ‘mercury insurance’ and ‘mercuryinsurance.com’
in the media from a content site and social site is virtually non
existent.

This is a great indicator that a digital media strategy set fourth to own
the airwaves will be easy.

The industry and surrounding industries around ‘mercury insurance’
are wide open from a brand affinity perspective relevant to metals
and parts.

The insurance business is highly competitive on the Internet and it is
easy to develop penetration in these verticals online.

Mercury Insurance can become the recognized brand locally,
nationally and globally. A digital media campaign could easily be
developed relevant to your products.
Overall online presence

Our findings are conclusive there is little to no search presence.
This presents great opportunity to Mercury Insurance, especially
with regard to setting up your foundation online.

Your online foundation will consist of a series of elements, such as
social sites, content sites, blog sites, authority sites, and portals to
syndicate the funnel to your business.

We believe in 6 weeks time we can have all of this done to create
a massive presence online
 Keyword and Phrase Marketing Analysis

                         In the next several slides
                         we show you the power of
                         keyword and phrase
                         marketing to demonstrate
                         the overwhelming amount
                         of search volume in your
                         industry.



Mercury Insurance can be the leader online.
Keyword and Phrase

Car insurance
Life Insurance
Renters Insurance
Business Insurance
Umbrella Insurance
In this initial S.M.A.R.T. Report Card outline. We have
discovered massive opportunity for Mercury Insurance in the
online sector.

There is incredible opportunity for brand equity, brand
strategy and brand affinity.

We believe in a short period of time this online strategy can
bolster the brand recognition through sales, marketing and
joint ventures online.

Mercury Insurance can be the leader of insurance and needs
to participate in the online world for greater market
penetration.

				
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posted:9/30/2012
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