Regenerative Cell Therapy THE Aesthetic Show

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					THE


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Regenerative Cell Therapy
THE Aesthetic Show Preview      Topical treatment to improve the appear-
                               ance of patients with excess pigmentation
Neurotoxin Expert Evaluation    has long been the domain of hydroqui-
                                  none. Though effective, this skin light-
                                   ener is potentially irritating, resulting
March/April 2011                   in some patients being unable to use
Circulation 30,000                  it. However, a new enzyme-based,
www.miinews.com                     topical formulation tackles pigmenta-
                                    tion in an entirely different manner
                                     – direct reduction of melanin – with
                                     experts reporting faster, better and
                                     safer results than other topicals for
 LONG BEACH, CA                      pigmentation. Furthermore, it is easy
                                        for patients to use as well.
 PERMIT NO. 1269
U.S. POSTAGE PAID
    PRSRT STD
                                         continued on page 3
34   THE Aesthetic Guide March/April 2011 www.miinews.com
   THE
AESTHETIC
 SHOW    2      0     1    1
   Establishes Industry Leadership
                     By Fran Kelly, Contributing Editor




N
           ow in its fifth year of operation, THE Aesthetic Show (TAS) 2011,
           taking place at the ARIA Hotel in Las Vegas, promises to be an
           unparalleled four day educational event, offering extensive hands-
on instruction and expert training on the most popular medical aesthetic pro-
cedures. Attendees will hear the latest updates and insights on trends driving
the market’s growth, including advanced facial injectables, energy-based skin
rejuvenation, regenerative cell therapy, fat transfer and cellulite treatments.



                                                      THE Aesthetic Guide March/April 2011 www.miinews.com   35
           THE Aesthetic Show 2011 Establishes
           Industry Leadership

                                                           With an impressive faculty, including          “We are taking this contest to the
                 Michael Moretti                        strong representation from Europe, this        next level and bringing media atten-
                 Founder and Chairman                   year’s program will feature an in-depth        tion by making it directly relevant to the
                 THE Aesthetic Show                     look at core technologies within the           Hollywood aesthetic procedure theme,
                                                        global aesthetic realm, as well as new         which is an undeniable driver of con-
                                                        products and procedures entering the           sumer trends,” added Mr. Moretti. “Our
                                                        market within the next two to five years.       panel of judges represents the top tier of
                                                                                                       physicians that actually treat celebrities
                 Wayne Wertheim, M.D.                      “Thousands of aesthetic practitioners       on a daily basis and speak to the con-
                 Medical Director                       and their staff have attended TAS since        sumer media. Winners of this contest can
                 Advanced Laser                         it’s inception to proactively optimize their   confidently claim that they were judged
                 Roslyn Heights, NY
                                                        success in the endeavor of aesthetic           by both their peers and established lumi-
                                                        medicine,” explained program chairman          naries of the Hollywood aesthetic medi-
                                                        and founder Michael Moretti. “These            cine scene.”
                                                        practices understand the value of learn-
                                                        ing as it relates to improving their skills      This well-regarded competition is a
                                                        and furthering their status in this highly     chance to earn peer recognition, cash
                                                        competitive but lucrative market.”             prizes and a valuable promotional tool
                                                                                                       for your practice. “If you are fortunate
                                                           The Medical Advisory Board, which           enough to become a winner, it helps
                                                        supports TAS and THE Aesthetic Guide®          with your marketing, confidence and
                                                        publications, has been carefully recruited     recognition within the field,” said Wayne
                                                        and represents an elite group of the most      Wertheim, M.D., of Advanced Laser
                                                        progressive thought leaders in the field.       (Roslyn Heights, N.Y.), the 2010 winner
                                                        With global scope and experience that          in the Best Facial Injectable Enhancement
                                                        far exceeds the narrow product offerings       category. “It’s a way for the real world
                                                        available in the U.S., this world-class        practitioner to become more a part of the
                                                        cadre of scientific advisors collectively       leading-edge aesthetic community.”
                                                        contributes to the educational direction
                                                        and content of TAS. “Each year we com-
                                                        pletely redesign the program to address
                                                        the current needs of the medical aesthet-      “Thousands of aesthetic
                                                        ic community,” said Mr. Moretti. “Our
                                                        goal is to provide attendees with the          practitioners and their
                                                        maximum return on their investment of
                                                        time and money, while giving them a de-
                                                                                                       staff have attended TAS
                                                        finitive advantage over their colleagues        since it’s inception to pro-
                                                        that do not stay ahead of the game.”

                                                          TAS organizers also understand the
                                                                                                       actively optimize their
                                                        value of professional competition, awards      success in the endeavor
                                                        and peer recognition. At last year’s show,
                                                        seven physicians won awards and prizes         of aesthetic medicine.”
                                                        in the innovative Patient Enhancement
                                                        Contest. This unique competition, which in-
                                                        volves numerous categories of treatments,         Dr. Wertheim displays his award in his
                                                        inspires practitioners to submit their best    treatment room and his staff refers to this
                                                        work for evaluation and online voting by       accolade during patient consultations for
                                                        TAS attendees. To raise the bar for this       dermal fillers or facial rejuvenation. Dr.
                                                        contest, TAS 2011 has assembled a panel        Wertheim also cites this winning case
                                                        of experts to evaluate and judge the sub-      study and the award in his lectures and
                                                        missions in a live media event, titled “THE    seminars. “It really impresses people that
                                                        Hollywood Aesthetic Beauty Panel.”             we have won this award.”
36   THE Aesthetic Guide March/April 2011 www.miinews.com
  According to Jason B. Diamond, M.D.,          patients are bombarded with communica-
F.A.C.S., a plastic surgeon in Beverly Hills,   tions from competitors, or what I call com-                               Jason B. Diamond, M.D., F.A.C.S.
Calif., who will serve on this Hollywood        muni-clutter. If you’re not making contact                                Diplomate
panel of judges, “There are a lot of tricks     with your patients through specific mar-                                  American Board of Facial Plastic and
                                                                                                                          Reconstructive Surgery
to make an after picture look better but        keting campaigns, then someone else is.”                                  Los Angeles, CA
you’re not going to be able to fool me. I’ll
be judging based on which patient shows            Among the strategies she will discuss is
the most significant change. Outcomes           the Ditch the Dirt philosophy. Ms. Drumm ad-
must be natural and aesthetically appro-        vises practices to eliminate the US Weekly                                Tracy L. Drumm
priate; you never want someone to look          and Cosmopolitan magazines in the recep-                                  Vice President
                                                tion area and replace them with brochures                                 IF Marketing
surgically enhanced.”                                                                                                     Chicago, IL
                                                about procedures and products offered in
   Dr. Diamond, who is well-known for           the practice. “The time your patient spends
starring on E!’s Dr. 90210, endorses the        in the reception area should be an educa-
value of professional competition in this       tional opportunity, not entertainment.”
field. “It’s important to show colleagues                                                                                 Jay A. Shorr
the success of your technique. If you have        Beyond marketing, the CAC program                                       VP Operations
a method that’s effective you should share      will give frank advice on the business of                                 Advanced Cosmetic Laser Center
it so others can achieve the same results       aesthetics, specifically the relationship                                 Tamarac and Boca Raton, FL
for their patients.”                            between profit, revenue and success. As
                                                Jay A. Shorr, a motivational speaker and
  Adding to the educational value of this       vice president of operations at Advanced
year’s event will be a fast-track Certified     Cosmetic Laser Center in Boca Raton,
Aesthetic Consultant (CAC) workshop.            Fla., pointed out, “Many times, business
This live, one day, interactive session of-     owners, including physicians, are not to-
fers an accelerated version of the popular      tally aware of the cost of their supplies
CAC online program, which designates            and equipment, and what it actually takes
mastery of core aesthetic and practice          to ensure profitability contingent on rev-
building knowledge. Registrants who             enue alone.” Mr. Shorr will review ven-
complete this session and obtain their self-    dor selection, cost containment and how
directed units during TAS are eligible to       to properly negotiate cost benefit ratio to
take the final exam and earn a certificate      ensure maximum return on investment.
of completion at the end of the weekend.
Hundreds of students have already fur-             According to Mr. Shorr, the CAC pro-
thered their careers and personal devel-        gram offers a strong competitive advan-
opment by graduating from this program.         tage for practices, which is a key benefit
                                                in any economy. “This is one of the only
   Taking place prior to the TAS opening,       true certifications offered for all levels
this intensive CAC curriculum is designed       of employees in the aesthetic industry –
for the entire staff, covering fundamental      from the front desk to medical assistants,
skills from basic science through business      aestheticians, nurses, physician assis-
management. Among the most popular              tants and physicians,” he said. “Today’s
sessions are those that address cost-effi-      patient is much more educated about
cient marketing strategies and practice         what they want; therefore, it is extremely
enhancement tactics.                            important to have an educated and well-
                                                trained staff.”
   “There’s no such thing as marketing
that’s one size fits all; however, there are      Mr. Shorr will also moderate Part I of
core concepts that you can make your            the Practice Management and Marketing
own,” said Tracy L. Drumm, vice president       general session on Sunday. “The wealth
of IF Marketing (Chicago, Ill.), a medical      of knowledge that can be gained from
marketing firm that develops innovative         TAS will most certainly increase profit-
strategies for aesthetic practices. “Today,     ability in anyone’s practice,” he noted.

                                                                                          THE Aesthetic Guide March/April 2011 www.miinews.com           37
                                                        “This will exceed the cost of attending          presenting esoteric techniques. You will
                Alexander Rivkin, M.D.
                Facial Cosmetic Surgeon
                                                        the conference many times over.”                 find something interesting for any level.”
                Los Angeles, CA
                                                           In addition to extensive management             As in 2010, the main agenda of TAS
                                                        and marketing guidance, attendees of             begins Friday morning with a state of the
                                                        TAS 2011 will also have the opportunity          aesthetic market trend analysis and prog-
                                                        to receive treatment training from experts       ress report from Mr. Moretti. Joined by
                                                        in aesthetic medicine. In response to re-        a panel of esteemed colleagues, he will
                Joseph Niamtu, III, D.M.D.              quests for more advanced training, TAS           talk about cultural, medical, psychologi-
                Cosmetic Facial Surgeon                 is introducing three, half-day courses of-       cal and technological innovation in the
                Richmond, VA
                                                        fering expert instruction from luminaries        industry. He will also provide a propri-
                                                        in neuromodulator injection techniques,          etary forecast of anticipated procedure
                                                        energy-based facial rejuvenation and             growth areas, and identify which devices
                                                        dermal fillers. Participants will not only       or products practitioners should focus on
                Angelo Cuzalina, M.D., D.D.S.
                                                        improve technical skills under the guid-         to maintain market leadership.
                President                               ance of skilled experts, they will also
                American Academy of Cosmetic            receive course materials, a certificate             Over the ensuing two days, practitio-
                Surgery, 2011                           of training and CE / CME credit upon             ners and their staff can attend education-
                Diplomate                                                                                al workshops and lectures exploring the
                American Board of Cosmetic Surgery      completion of the courses.
                Tulsa, OK                                                                                multi-dimensional aspects of the aesthetic
                                                           “Hands-on demonstration and the abil-         industry. Perhaps the most popular ses-
                                                        ity to ask questions of the person leading       sions revolve around the burgeoning body
                                                        the session is a critical learning experi-       shaping procedure market. Advanced
                                                        ence,” said Alexander Rivkin, M.D., a            topics will include fat transfer, cellulite
                                                        facial cosmetic surgeon in Los Angeles,          treatments, laser lipolysis and non-surgi-
                                                        Calif., who will lead the Advanced               cal energy-based body contouring.
                                                        Dermal Filler Techniques training course.
                                                                                                            “THE Aesthetic Show is a special and
                                                            During this session, Dr. Rivkin will dis-    unique meeting because it is inclusive of
                                                        cuss the full spectrum of products available     everything that’s happening in the con-
                                                        in the U.S., detailed technique instruction      temporary arena of cosmetic surgery
                                                        and the overall patient consultation pro-        and aesthetics,” said Joseph Niamtu III,
                                                        cess. “We have a wide palette of dermal          D.M.D., a surgeon, teacher and lecturer
                                                        filler choices. It’s a bit of an art to figure   in Richmond, Va. “Collectively, it com-
                                                        out how to provide optimal treatment in          pletely represents the entire marketplace
                                                        each situation, while accounting for the         – surgical, non-surgical, support and an-
                                                        patient’s personality and expectations.”         cillary personnel. It’s rare that you can get
                                                                                                         all that at one meeting.”
                                                            Like all of the advanced courses, this
                                                        session is intended for experienced prac-          Dr. Niamtu will speak from personal and
                                                        titioners seeking more sophisticated train-      professional perspectives about how more
                                                        ing and insights. Participants will gain         aggressive laser technologies still remain
                                                        increased comfort in the choices of non-         the most effective in producing dramatic
                                                        surgical aesthetic improvements available,       change. “Nothing has displaced the CO2
                                                        and clinical insight into injection techniques   as the gold standard. I explain to patients
                                                        for the most popular dermal fillers and          that we can reverse a half century of aging
                                                        neurotoxins to achieve a natural outcome.        but it needs a two week investment.”

                                                          In Dr. Rivkin’s opinion, TAS offers a            According to Angelo Cuzalina, M.D.,
                                                        high value for aesthetic practices. “This is     D.D.S., a cosmetic surgeon in Tulsa, Okla.,
                                                        one of the only multi-day forums focused         and president of the American Academy
                                                        specifically on education, not the typical       of Cosmetic Surgery, TAS serves an unmet
                                                        medical meeting where most speakers are          need in the industry. “There is no teaching

38   THE Aesthetic Guide March/April 2011 www.miinews.com
institution or medical school for cos-           a wide portfolio of dermal filler products
                                                                                                                              Sabine Zenker, M.D.
metic surgery. At TAS “you will always           (up to 150 in her market) and new tech-                                      Dermatologist
learn something, some kind of clinical           nologies still on the U.S. horizon.                                          Dermatology Surgery Clinic
knowledge.”                                                                                                                   Munich, Germany
                                                   Attendees consider this insight into future
  Dr. Cuzalina will present on abdomi-           technologies a very important piece of the
nal contouring, including the proper di-         puzzle and the big question is: What does
agnosis, especially with women who’ve            the future of aesthetics look like? A spe-
had children. “I’ll address liposuction          cial roundtable debate, featuring physi-                                     Richard Ellenbogen, M.D.,
alone, versus a full tummy tuck. The point       cians who are on the cutting-edge of their                                   F.A.C.S., F.I.C.S.
of my lecture is to help practitioners de-       respective fields, will explore forthcoming                                  Plastic Surgeon
                                                                                                                              Beverly Hills, CA
cide which procedure to use.”                    innovations in regenerative medicine, stem
                                                 cells, dermal fillers and more.
  According to Dr. Cuzalina, even a physi-
cian who doesn’t perform surgical proce-            Richard Ellenbogen, M.D., F.A.C.S.,
dures will benefit from many of the surgical     F.I.C.S., a world-renowned plastic surgeon
lectures by gaining the ability to determine     in Beverly Hills, Calif., and considered by             “TAS fosters organic
what issues require surgery and what type        some as the “father of fat grafting,” will
of patients they should avoid.”                  share his observations about using adi-
                                                                                                         education across
                                                 pose-derived stem cells to enhance tradi-               the most important
  As a mainstay of the aesthetic space,          tional face-lifts.
dermal fillers will be the subject of several                                                            aesthetic categories,
sessions. Sabine Zenker, M.D., a derma-             According to Dr. Ellenbogen, since
tologist in Munich, Germany, will pres-          the U.S. instituted a ban on embryonic                  breaking down the
ent her experiences using an automated           stem cells, researchers searched for other
system to inject hyaluronic acid fillers – a     sources. Eventually they discovered dor-
                                                                                                         communication barriers
device that is in the U.S. market pipeline.      mant stem cells in liposuctioned fat and                between various
                                                 many believed these cells could mimic
   Dr. Zenker conducted a trial using            embryonic cells.                                        medical specialties and
polydensified hyaluronic acid, compar-
ing the use of an automated system                 Dr. Ellenbogen has implemented a                      providing a window into
against manual injection and saw a
significant difference. “The mechanized
                                                 highly laborious process to extract and
                                                 activate stem cells for re-injection into
                                                                                                         future trends that will
injection was less disruptive, used far          the face during a face-lift. “Anecdotally,              impact your business.”
less product and resulted in decreased           we’ve seen a number of things that we
pain for the patient when compared to            relate to the use of stem cells in face-lifts,”
the manual technique.” She will also ad-         he reported. “The skin is absolutely radi-
dress the use of cannulas in dermal fillers,     ant, the pores are smaller, the skin devel-
a popular technique among advanced               ops a certain shine similar to fresh skin
injectors in Europe.                             and face-lift scars are virtually invisible at
                                                 about the two week period.”
    Emphasizing a growing trend in the in-
dustry, Dr. Zenker will discuss the global         Overall, THE Aesthetic Show is “a com-
approach to beauty – not in terms of ge-         pletely different medical education experi-
ography, but in terms of a whole-face solu-      ence versus conventional medical society
tion. “In the beginning we were happy to         meetings,” commented Mr. Moretti. “It’s
fill a fold but now we are restoring lost vol-   a dynamic networking forum that fosters
ume, shaping the face,” she said. “When          organic education across the most impor-
a patient comes in for nasolabial augmen-        tant aesthetic categories, breaking down
tation I determine where the fold comes          the communication barriers between vari-
from. In most cases we end up filling the        ous medical specialties and providing a
cheek area which lifts the nasolabial fold.”     window into future trends that will impact
Dr. Zenker will also share her exposure to       your business.” ■

                                                                                              THE Aesthetic Guide March/April 2011 www.miinews.com         39
Faculty List
Glynis Ablon, M.D.
                                      THE Aesthetic Show 2011 − Preliminary CME Program                                                                                 *



Syed Amiry, M.D.                                                                               • The Use of Segmental Fat Transplants in            Moderator: Martin Braun, M.D.
                                                 Friday, June 3, 2011
Roger E. Bassin, M.D.                                                                            Plastic Surgery: Per Hedén, M.D., Ph.D.            Expert Faculty:
Mark Berman, M.D., F.A.C.S.           Exhibit Hall Hours 8:30 am to 5:00 pm                 General Session II – Energy-Based Anti-                 • Periorbital Rejuvenation: Combining Lasers
Martin Braun, M.D.                    8:30 am Breakfast in Exhibit Hall                     Aging Skin Treatments Part One                            and Injectables: Syed Amiry, M.D.
                                                                                            This session will focus on energy-based skin            • Fractional Treatment of Scars and Stretch
Lori A. Brightman, M.D.               9:30 am to 11:30 am General Session –                 treatments for resurfacing and anti-aging.                Marks a Better Way: Dianne Quibell, M.D.
Joseph S. Cervone, M.D.               Welcome Address – Discovering the Science             Experts will discuss new techniques and                 • Fractional CO2 Lasers for Facial Rejuvena-
Angelo Cuzalina, M.D., D.D.S.         of Aesthetic Medicine                                 applications as well the clinical results of              tion: Francisco Pérez-Atamoros, M.D.
Jason B. Diamond, M.D., F.A.C.S.      Aesthetic medicine has achieved mainstream            various fractional technologies and guidance            • Energy-Based Dermal Remodeling: James
                                      status and now exerts a pervasive influence on        on patient selection to achieve a more positive
Tracy L. Drumm                                                                                                                                        Newman, M.D., F.A.C.S.
                                      society and concepts of self image. The dynamic       patient experience and outcome.
Richard Ellenbogen, M.D.,                                                                                                                           • Radiofrequency − Where Have We Been and
                                      cultural, medical, psychological and technological       Moderator: Michael H. Gold, M.D.                       Where Are We Going?: Martin Braun, M.D.
F.A.C.S., F.I.C.S.                    innovations which fuel this modern day                   Expert Faculty:
Stephen W. Eubanks, M.D.              phenomenon will be explored by leading experts           • Fast, Comfortable and Reliable Laser Hair       11:30 am to 1:00 pm Lunch in Exhibit Hall
Dana Fox                              from a variety of related disciplines.                     Removal: Dore J. Gilbert, M.D.
                                         Moderator: Michael Moretti                                                                              1:00 pm to 3:15 pm Breakout Educational
Dore J. Gilbert, M.D.                                                                          • Next-Generation Skin Tightening: R. Stephen     Workshops
                                         Expert Faculty:                                         Mulholland, M.D., F.R.C.S.(C)
Michael H. Gold, M.D.                    Progress: Michael Moretti                                                                                  Session One: 1:00 pm – 2:00 pm
                                                                                               • Laser Skin Resurfacing – From Maxi to              Session Two: 2:15 pm – 3:15 pm
Richard M. Goldfarb, M.D., F.A.C.S.      Discovery: Per Hedén, M.D., Ph.D.                       Mini: Joseph Niamtu, III, D.M.D.
Miles H. Graivier, M.D., F.A.C.S.        Innovation: William Philip Werschler, M.D.,           • Treatment of Melasma with a Novel Frac-         3:15 pm to 4:30 pm Break in Exhibit Hall
                                         F.A.A.D., F.A.A.C.S.                                    tionated 1927 nm Thulium Fiber Laser:
Tracy Hankins, M.D., F.A.C.S.                                                                                                                    4:30 pm to 6:00 pm General Session
                                         Connection: Jason B. Diamond, M.D., F.A.C.S.            Kristel D. Polder, M.D.
Per Hedén, M.D., Ph.D.                                                                                                                           I – Understanding the Science of Facial
                                      11:30 am to 1:00 pm Lunch in Exhibit Hall                • Multi-Dimensional Use of Energy Sources:
Bill J. Johnson, M.D., M.M.M.                                                                    Michael H. Gold, M.D.
                                                                                                                                                 Injectables
                                        Presentation of Awards for Winning Abstracts                                                             This session will provide a review of dermal
Will Kirby, D.O., F.A.O.C.D.
                                      1:00 pm to 3:15 pm Breakout Educational                                                                    fillers and neuromodulators currently available
Shelena C. Lalji, M.D.                                                                              Saturday, June 4, 2011
                                      Workshops                                                                                                  in both the U.S. and Europe, covering their
Ryan Maloney, Ph.D.                      Session One: 1:00 pm – 2:00 pm                     Exhibit Hall Hours 8:30 am to 7:00 pm                similarities and differences as well as a brief
David Matlock, M.D., M.B.A.,             Session Two: 2:15 pm – 3:15 pm                                                                          review of the near-term pipeline. Expert
                                                                                            8:30 am Breakfast in Exhibit Hall
F.A.C.O.G.                                                                                                                                       faculty members will discuss how to more
                                      3:15 pm to 4:30 pm Break in Exhibit Hall
Tess Mauricio, M.D., F.A.A.D.                                                               8:30 am to 12:00 pm Advanced Hands-On                effectively use a palette of injectables to grow
Sharon McQuillan, M.D.                3:30 pm to 7:00 pm Advanced Hands-On                  Procedural Training Course: Advanced                 your practice while producing more satisfied
                                      Procedural Training Course: Advanced                  Dermal Filler Techniques                             patients and minimizing complications.
John A. Millard, M.D.                 Neuromodulator Techniques
                                                                                            9:30 am to 11:30 am General Session I                     Moderator: Berthold Rzany, M.D., Sc.M.
Amir Moradi, M.D., F.A.A.C.S.,                                                                                                                        Expert Faculty:
                                      4:30 pm to 6:30 pm General Session I –                – Next-Generation Anti-Aging Skincare
A.B.F.P.R.S.                                                                                                                                          • Review and Evaluation of the Top Ten
                                      Advanced Body Shaping Technologies                    Products
R. Stephen Mulholland, M.D.,          Part One                                              This session will provide insight into the many             Products: Michael H. Gold, M.D.
F.R.C.S.(C)                           This session will provide a comprehensive review      categories of available products and ingredients          • Dermal Filler Selection − The What, Where
Mark S. Nestor, M.D., Ph.D.           of the leading procedures and technologies for        commonly used in skincare products and cos-                 and How of Injectable Fillers: Alexander Z.
Peter Newen, M.D.                     invasive and non-invasive fat removal and skin        meceuticals. Learn how to successfully incorpo-             Rivkin, M.D.
                                      tightening. Expert faculty will provide an analysis   rate these highly profitable revenue generating           • Dermal Fillers − Injections into Delicate
James Newman, M.D., F.A.C.S.
                                      of the increased demand for new and innovative        products into your practice and provide your                Facial Regions: Amir Moradi, M.D., F.A.A.C.S.,
Joseph Niamtu III, D.M.D.             body shaping products, fat removal and cellulite      patients with a balanced skincare regimen.                  A.B.F.P.R.S.
Francisco Pérez-Atamoros, M.D.        treatments, as well as a critical assessment of          Moderator: Tess Mauricio, M.D., F.A.A.D.               • How to Incorporate Platelet-Rich Fibrin
Kristel D. Polder, M.D.               the latest innovations in laser-assisted lipolysis       Expert Faculty:                                          Matrix (PRFM) into Your Cosmetic Practice:
Dianne Quibell, M.D.                  and the advantages or disadvantages of energy-           • The Science of Skincare Ingredients: Carl              Richard M. Goldfarb, M.D., F.A.C.S.
                                      based devices for body contouring.                         R. Thornfeldt, M.D., F.A.A.D.                        • Overview of European Injectables: Berthold
Alexander Z. Rivkin, M.D.                                                                      • Adding Skincare Products to Your Practice:
                                          Moderator: Per Hedén, M.D., Ph.D.                                                                             Rzany, M.D., Sc.M.
Berthold Rzany, M.D., Sc.M.               Expert Faculty:                                        Shelena C. Lalji, M.D.
Bruce M. Saal, M.D.                                                                            • The World of Cosmeceuticals: Elliott Milstein   General Session II – Advanced Body
                                          • Choosing the Best Abdominal Contouring
                                                                                               • The Value of Custom Skincare Products:          Shaping Technologies Part Two
Jay A. Shorr, M.B.A.                        Prodedure: Angelo Cuzalina, M.D., D.D.S.
                                          • Fat Grafting to Achieve Advanced Body                Tess Mauricio, M.D., F.A.A.D.                   This session will continue the comprehensive
Farhan Taghizadeh, M.D.                                                                                                                          review of the leading procedures and technolo-
                                            Sculpting Results: John A. Millard, M.D.        General Session II – Energy-Based Anti-
Carl R. Thornfeldt, M.D., F.A.A.D.        • Water-Assisted Liposuction: Roger E. Bassin,                                                         gies for invasive and non-invasive fat removal
                                                                                            Aging Skin Treatments Part Two
Elizabeth Vanderveer, M.D.                  M.D.                                            This session will discuss combination energy-        and skin tightening. Expert faculty will pro-
Greg Washington, Sr.                      • NewTechniques forTreating Body Contouring       based treatments for skin resurfacing and skin       vide an analysis of the increased demand for
                                            Concerns: R. Stephen Mulholland, M.D.,          tightening as well as technology for other           new and innovative body shaping products,
William Philip Werschler, M.D.,
                                            F.R.C.S.(C)                                     applications and skin types. Experts will detail     fat removal and cellulite treatments, as well as
F.A.A.D., F.A.A.C.S.
                                          • The Benefits of Combining Laser Lipolysis       important criteria for device selection and pre-     a critical assessment of the latest innovations
Sabine Zenker, M.D.                         with Face-Lifting: Farhan Taghizadeh, M.D.      and post-procedure patient care.                     in laser-assisted lipolysis and the advantages
Edward Zimmerman, M.D.
                                                                                                                        CME/CE Credits

or disadvantages of energy-based devices for         with a methodology to analyze the face for          future options and learn how to evaluate new
body contouring.                                     volume deficits and demonstrate a variety           technologies.
   Moderator: Miles H. Graivier, M.D., F.A.C.S.      of injection techniques for different areas of         Moderator: Sabine Zenker, M.D.
   Expert Faculty:                                   the face. Learn novel injection techniques,            Expert Faculty:
   • Jet-Assisted Fat Transfer to the Face and       unconventional applications and tips from              • Planning for the Future with a R&D Pipeline:
                                                     experienced injectors.                                   Michael Moretti
                                                                                                                                                                               Jason B. Diamond, M.D., F.A.C.S.
     Hands: Mark S. Nestor, M.D., Ph.D.
   • Total Patient Image Planning: Warren Tracy         Moderator: William Philip Werschler, M.D.,          • A Validated, Compliant Method for Stem Cell
     Hankins, M.D., F.A.C.S.                            F.A.A.D., F.A.A.C.S.                                  Isolation and Its Importance in Aesthetic
   • Non-Surgical Ultrasonic Body Shaping:              Expert Faculty:                                       Medicine: Sharon McQuillan, M.D.
     Joseph S. Cervone, M.D.                            • Advanced Techniques for Restoration of            • The Process of Developing a New Invention:
   • Combining Non-Invasive and Invasive                  Facial Volume: Warren Tracy Hankins, M.D.,          Per Hedén, M.D., Ph.D.
     Technologies to Achieve Superior Results:            F.A.C.S.                                          • Activated Stem Cell Face-Lift: Richard
     Miles H. Graivier, M.D., F.A.C.S.                  • Hyaluronic Acid Injections with an Auto-            Ellenbogen, M.D., F.A.C.S., F.I.C.S.
                                                          mated Injection System: Sabine Zenker, M.D.       • Three-Dimensional Face-Lift using Facial
6:00 pm to 7:00 pm THE Main Reception
                                                        • Unconventional Applications of Botulinum            Fat Graft: Mark Berman, M.D., F.A.C.S.
   Grand Prize Drawing for Attendees and
                                                          Toxin: Francisco Pérez-Atamoros, M.D.             • What We Want in a Next-Generation Dermal                              Michael H. Gold, M.D.
   Best Patient Enhancement Awards
                                                        • Understanding the Aesthetics of Lip                 Filler: Sabine Zenker, M.D.
                                                          Design: Martin Braun, M.D.                        • Panel Discussion: Regenerative Medicine
          Sunday, June 5, 2011                          • Choose Your Weapons Carefully: William
Exhibit Hall Hours 8:30 am to 1:00 pm                                                                    3:30 pm to 5:30 pm Certified Aesthetic
                                                          Philip Werschler, M.D., F.A.A.D., F.A.A.C.S.
                                                                                                         Consultant Exam
                                                        • Panel Discussion: Complications with
8:30 am Breakfast in Exhibit Hall
                                                          Injectable Dermal Fillers                      * Program schedule and faculty subject to change
8:30 am to 12:00 pm Advanced Hands-On
                                                     12:00 pm to 1:00 pm Lunch in Exhibit Hall
Procedural Training Course: Advanced                                                                     Target Audience
                                                                                                         This activity has been designed to meet the educational needs
Energy-Based Facial Rejuvenation                     1:00 pm to 3:30 pm General Session I –              of physicians and ancillary health care professionals such as
                                                     Practice Management and Marketing                   nurses, physician assistants, nurse practitioners and other               Per Hedén, M.D., Ph.D.
9:30 am to 12:00 pm General Session I                                                                    medical professionals involved in the care of aesthetic patients.
– Practice Management and Marketing                  Part Two
                                                                                                         Statement of Need/Program Overview
Part One                                             This session continues to build on the process      THE Aesthetic Show brings the latest aesthetic procedures,
This session is intended to assist practices         of growing and marketing an aesthetic               products and technologies together in an intensive and
                                                                                                         interactive educational format to provide an affordable
with building, growing and marketing an              business. Experts will discuss customer service     educational experience designed for all physicians and staff of
aesthetic business. Experts will discuss             standards for increasing patient referrals and      a medical practice.

incentive programs used to maximize staff            other ways to increase revenue. Marketing           THE Aesthetic Show provides an enriching educational program
                                                                                                         focusing on aesthetic medicine that welcomes physicians as
performance, incorporating benchmarking into         topics will again be presented, including the       well as all professional medical staff to ensure they are able
one’s practice to reduce overhead expenses,          latest internet trends for increasing practice      to acquire the knowledge necessary to provide high levels of
                                                                                                         patient care.
payroll costs and improve revenues, as well as       visibility and the latest marketing techniques.
                                                                                                         Educational Objectives
tips on maximizing team building and staff           Learn how to recession proof your practice          After completing this activity, the participant should be better
                                                     and how to enlist the help of major aesthetic       able to:
                                                                                                                                                                                  Joseph Niamtu III, D.M.D.
satisfaction and retention. Marketing topics will                                                        • Identify the latest and most current aesthetic techniques,
also be addressed, including how to attract new      product providers in growing your practice.           trends and procedures.
patients, retain current patients, build a website       Moderator: Tracy L. Drumm                       • Identify and better perform the latest techniques and
                                                                                                           applications of neurotoxins and cosmetic dermal fillers.
and get it listed on the top search engines. Learn       Expert Faculty:                                 • Identify and better perform the latest advancements in
how to recession proof your practice and how             • Internet Trends − Emerging Technologies         cosmetic lasers.
                                                           and Search Engine Optimization: Greg          • Identify the latest skin rejuvenation treatment options.
to enlist the help of major aesthetic product                                                            • Identify the latest cosmetic body shaping procedures.
providers in growing your practice.                        Washington, Sr.                               • Identify the latest technology and practices for medical offices.
   Moderator: Jay A. Shorr                               • From Average to Fortunate is a Game of        • Describe the latest uses of cosmeceuticals in an aesthetic
                                                                                                           medical practice.
   Expert Faculty:                                         Statistics. What’s Your Strategic Edge?:      • Identify the latest advancements in general surgical techniques,
   • Aesthetic Success − Work Smarter, Not                 Dana Fox                                        implant techniques and appropriate surgical expectations.
                                                                                                         • Employ techniques for optimal results in photorejuvenation          William Philip Werschler, M.D.,
     Harder: Shelena C. Lalji, M.D.                      • Improve Closing Rates with 3D Imaging:          and photodynamic therapy.
                                                           R. Stephen Mulholland, M.D., F.R.C.S.(C)                                                                                  F.A.A.D., F.A.A.C.S.
   • Increase Your Patient Retention: R. Stephen                                                         Accreditation Statement
     Mulholland, M.D., F.R.C.S.(C)                       • Extraordinary Customer Service − The          This activity has been planned and implemented in accordance
                                                                                                         with the Essential Areas and Policies of the Accreditation
   • Novel Ways to Market Your Practice: Tess              Life Blood of Marketing Your Cosmetic         Council for Continuing Medical Education (ACCME) through the
     Mauricio, M.D., F.A.A.D.                              Practice: Syed Amiry, M.D.                    joint sponsorship of Medical Education Resources (MER) and
                                                                                                         THE Aesthetic Show. MER is accredited by the ACCME to provide
   • Free Advertising − The Importance of                • Marketing Techniques That Always Work:        continuing medical education for physicians.
     Staff Having Personal Experiences with                Tracy L. Drumm                                Credit Designation
     Aesthetic Procedures: Peter Newen, M.D.         General Session II – Innovation and                 Medical Education Resources designates this educational activity
                                                                                                         for a maximum of 11 PRA Category 1 credit(s)TM. Physicians
   • Operating a Smart and Efficient Aesthetic       Technology Evaluation Roundtable                    should only claim credit commensurate with the extent of their
     Practice: Jay A. Shorr                          In this futuristic session faculty will analyze     participation in the activity.
General Session II – Advanced Injectable             and explore the pipeline of products and            Nursing Accreditation
                                                                                                                                                                                    Sabine Zenker, M.D.
                                                                                                         Medical Education Resources is an approved provider of continuing
Applications and Techniques                          procedures that will shape medical aesthetic        nursing education by the California Board of Registered Nursing,
This session will provide advanced injectors         practice over the next five years. Discover your    Provider #CEP 12299. This CE activity provides 11 contact hours.

				
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