Regenerative Cell Therapy
THE Aesthetic Show Preview Topical treatment to improve the appear-
ance of patients with excess pigmentation
Neurotoxin Expert Evaluation has long been the domain of hydroqui-
none. Though effective, this skin light-
ener is potentially irritating, resulting
March/April 2011 in some patients being unable to use
Circulation 30,000 it. However, a new enzyme-based,
www.miinews.com topical formulation tackles pigmenta-
tion in an entirely different manner
– direct reduction of melanin – with
experts reporting faster, better and
safer results than other topicals for
LONG BEACH, CA pigmentation. Furthermore, it is easy
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PERMIT NO. 1269
U.S. POSTAGE PAID
continued on page 3
34 THE Aesthetic Guide March/April 2011 www.miinews.com
SHOW 2 0 1 1
Establishes Industry Leadership
By Fran Kelly, Contributing Editor
ow in its fifth year of operation, THE Aesthetic Show (TAS) 2011,
taking place at the ARIA Hotel in Las Vegas, promises to be an
unparalleled four day educational event, offering extensive hands-
on instruction and expert training on the most popular medical aesthetic pro-
cedures. Attendees will hear the latest updates and insights on trends driving
the market’s growth, including advanced facial injectables, energy-based skin
rejuvenation, regenerative cell therapy, fat transfer and cellulite treatments.
THE Aesthetic Guide March/April 2011 www.miinews.com 35
THE Aesthetic Show 2011 Establishes
With an impressive faculty, including “We are taking this contest to the
Michael Moretti strong representation from Europe, this next level and bringing media atten-
Founder and Chairman year’s program will feature an in-depth tion by making it directly relevant to the
THE Aesthetic Show look at core technologies within the Hollywood aesthetic procedure theme,
global aesthetic realm, as well as new which is an undeniable driver of con-
products and procedures entering the sumer trends,” added Mr. Moretti. “Our
market within the next two to ﬁve years. panel of judges represents the top tier of
physicians that actually treat celebrities
Wayne Wertheim, M.D. “Thousands of aesthetic practitioners on a daily basis and speak to the con-
Medical Director and their staff have attended TAS since sumer media. Winners of this contest can
Advanced Laser it’s inception to proactively optimize their conﬁdently claim that they were judged
Roslyn Heights, NY
success in the endeavor of aesthetic by both their peers and established lumi-
medicine,” explained program chairman naries of the Hollywood aesthetic medi-
and founder Michael Moretti. “These cine scene.”
practices understand the value of learn-
ing as it relates to improving their skills This well-regarded competition is a
and furthering their status in this highly chance to earn peer recognition, cash
competitive but lucrative market.” prizes and a valuable promotional tool
for your practice. “If you are fortunate
The Medical Advisory Board, which enough to become a winner, it helps
supports TAS and THE Aesthetic Guide® with your marketing, conﬁdence and
publications, has been carefully recruited recognition within the ﬁeld,” said Wayne
and represents an elite group of the most Wertheim, M.D., of Advanced Laser
progressive thought leaders in the ﬁeld. (Roslyn Heights, N.Y.), the 2010 winner
With global scope and experience that in the Best Facial Injectable Enhancement
far exceeds the narrow product offerings category. “It’s a way for the real world
available in the U.S., this world-class practitioner to become more a part of the
cadre of scientiﬁc advisors collectively leading-edge aesthetic community.”
contributes to the educational direction
and content of TAS. “Each year we com-
pletely redesign the program to address
the current needs of the medical aesthet- “Thousands of aesthetic
ic community,” said Mr. Moretti. “Our
goal is to provide attendees with the practitioners and their
maximum return on their investment of
time and money, while giving them a de-
staff have attended TAS
ﬁnitive advantage over their colleagues since it’s inception to pro-
that do not stay ahead of the game.”
TAS organizers also understand the
actively optimize their
value of professional competition, awards success in the endeavor
and peer recognition. At last year’s show,
seven physicians won awards and prizes of aesthetic medicine.”
in the innovative Patient Enhancement
Contest. This unique competition, which in-
volves numerous categories of treatments, Dr. Wertheim displays his award in his
inspires practitioners to submit their best treatment room and his staff refers to this
work for evaluation and online voting by accolade during patient consultations for
TAS attendees. To raise the bar for this dermal ﬁllers or facial rejuvenation. Dr.
contest, TAS 2011 has assembled a panel Wertheim also cites this winning case
of experts to evaluate and judge the sub- study and the award in his lectures and
missions in a live media event, titled “THE seminars. “It really impresses people that
Hollywood Aesthetic Beauty Panel.” we have won this award.”
36 THE Aesthetic Guide March/April 2011 www.miinews.com
According to Jason B. Diamond, M.D., patients are bombarded with communica-
F.A.C.S., a plastic surgeon in Beverly Hills, tions from competitors, or what I call com- Jason B. Diamond, M.D., F.A.C.S.
Calif., who will serve on this Hollywood muni-clutter. If you’re not making contact Diplomate
panel of judges, “There are a lot of tricks with your patients through specific mar- American Board of Facial Plastic and
to make an after picture look better but keting campaigns, then someone else is.” Los Angeles, CA
you’re not going to be able to fool me. I’ll
be judging based on which patient shows Among the strategies she will discuss is
the most significant change. Outcomes the Ditch the Dirt philosophy. Ms. Drumm ad-
must be natural and aesthetically appro- vises practices to eliminate the US Weekly Tracy L. Drumm
priate; you never want someone to look and Cosmopolitan magazines in the recep- Vice President
tion area and replace them with brochures IF Marketing
surgically enhanced.” Chicago, IL
about procedures and products offered in
Dr. Diamond, who is well-known for the practice. “The time your patient spends
starring on E!’s Dr. 90210, endorses the in the reception area should be an educa-
value of professional competition in this tional opportunity, not entertainment.”
field. “It’s important to show colleagues Jay A. Shorr
the success of your technique. If you have Beyond marketing, the CAC program VP Operations
a method that’s effective you should share will give frank advice on the business of Advanced Cosmetic Laser Center
it so others can achieve the same results aesthetics, specifically the relationship Tamarac and Boca Raton, FL
for their patients.” between profit, revenue and success. As
Jay A. Shorr, a motivational speaker and
Adding to the educational value of this vice president of operations at Advanced
year’s event will be a fast-track Certified Cosmetic Laser Center in Boca Raton,
Aesthetic Consultant (CAC) workshop. Fla., pointed out, “Many times, business
This live, one day, interactive session of- owners, including physicians, are not to-
fers an accelerated version of the popular tally aware of the cost of their supplies
CAC online program, which designates and equipment, and what it actually takes
mastery of core aesthetic and practice to ensure profitability contingent on rev-
building knowledge. Registrants who enue alone.” Mr. Shorr will review ven-
complete this session and obtain their self- dor selection, cost containment and how
directed units during TAS are eligible to to properly negotiate cost benefit ratio to
take the final exam and earn a certificate ensure maximum return on investment.
of completion at the end of the weekend.
Hundreds of students have already fur- According to Mr. Shorr, the CAC pro-
thered their careers and personal devel- gram offers a strong competitive advan-
opment by graduating from this program. tage for practices, which is a key benefit
in any economy. “This is one of the only
Taking place prior to the TAS opening, true certifications offered for all levels
this intensive CAC curriculum is designed of employees in the aesthetic industry –
for the entire staff, covering fundamental from the front desk to medical assistants,
skills from basic science through business aestheticians, nurses, physician assis-
management. Among the most popular tants and physicians,” he said. “Today’s
sessions are those that address cost-effi- patient is much more educated about
cient marketing strategies and practice what they want; therefore, it is extremely
enhancement tactics. important to have an educated and well-
“There’s no such thing as marketing
that’s one size fits all; however, there are Mr. Shorr will also moderate Part I of
core concepts that you can make your the Practice Management and Marketing
own,” said Tracy L. Drumm, vice president general session on Sunday. “The wealth
of IF Marketing (Chicago, Ill.), a medical of knowledge that can be gained from
marketing firm that develops innovative TAS will most certainly increase profit-
strategies for aesthetic practices. “Today, ability in anyone’s practice,” he noted.
THE Aesthetic Guide March/April 2011 www.miinews.com 37
“This will exceed the cost of attending presenting esoteric techniques. You will
Alexander Rivkin, M.D.
Facial Cosmetic Surgeon
the conference many times over.” find something interesting for any level.”
Los Angeles, CA
In addition to extensive management As in 2010, the main agenda of TAS
and marketing guidance, attendees of begins Friday morning with a state of the
TAS 2011 will also have the opportunity aesthetic market trend analysis and prog-
to receive treatment training from experts ress report from Mr. Moretti. Joined by
in aesthetic medicine. In response to re- a panel of esteemed colleagues, he will
Joseph Niamtu, III, D.M.D. quests for more advanced training, TAS talk about cultural, medical, psychologi-
Cosmetic Facial Surgeon is introducing three, half-day courses of- cal and technological innovation in the
fering expert instruction from luminaries industry. He will also provide a propri-
in neuromodulator injection techniques, etary forecast of anticipated procedure
energy-based facial rejuvenation and growth areas, and identify which devices
dermal fillers. Participants will not only or products practitioners should focus on
Angelo Cuzalina, M.D., D.D.S.
improve technical skills under the guid- to maintain market leadership.
President ance of skilled experts, they will also
American Academy of Cosmetic receive course materials, a certificate Over the ensuing two days, practitio-
Surgery, 2011 of training and CE / CME credit upon ners and their staff can attend education-
Diplomate al workshops and lectures exploring the
American Board of Cosmetic Surgery completion of the courses.
Tulsa, OK multi-dimensional aspects of the aesthetic
“Hands-on demonstration and the abil- industry. Perhaps the most popular ses-
ity to ask questions of the person leading sions revolve around the burgeoning body
the session is a critical learning experi- shaping procedure market. Advanced
ence,” said Alexander Rivkin, M.D., a topics will include fat transfer, cellulite
facial cosmetic surgeon in Los Angeles, treatments, laser lipolysis and non-surgi-
Calif., who will lead the Advanced cal energy-based body contouring.
Dermal Filler Techniques training course.
“THE Aesthetic Show is a special and
During this session, Dr. Rivkin will dis- unique meeting because it is inclusive of
cuss the full spectrum of products available everything that’s happening in the con-
in the U.S., detailed technique instruction temporary arena of cosmetic surgery
and the overall patient consultation pro- and aesthetics,” said Joseph Niamtu III,
cess. “We have a wide palette of dermal D.M.D., a surgeon, teacher and lecturer
filler choices. It’s a bit of an art to figure in Richmond, Va. “Collectively, it com-
out how to provide optimal treatment in pletely represents the entire marketplace
each situation, while accounting for the – surgical, non-surgical, support and an-
patient’s personality and expectations.” cillary personnel. It’s rare that you can get
all that at one meeting.”
Like all of the advanced courses, this
session is intended for experienced prac- Dr. Niamtu will speak from personal and
titioners seeking more sophisticated train- professional perspectives about how more
ing and insights. Participants will gain aggressive laser technologies still remain
increased comfort in the choices of non- the most effective in producing dramatic
surgical aesthetic improvements available, change. “Nothing has displaced the CO2
and clinical insight into injection techniques as the gold standard. I explain to patients
for the most popular dermal fillers and that we can reverse a half century of aging
neurotoxins to achieve a natural outcome. but it needs a two week investment.”
In Dr. Rivkin’s opinion, TAS offers a According to Angelo Cuzalina, M.D.,
high value for aesthetic practices. “This is D.D.S., a cosmetic surgeon in Tulsa, Okla.,
one of the only multi-day forums focused and president of the American Academy
specifically on education, not the typical of Cosmetic Surgery, TAS serves an unmet
medical meeting where most speakers are need in the industry. “There is no teaching
38 THE Aesthetic Guide March/April 2011 www.miinews.com
institution or medical school for cos- a wide portfolio of dermal filler products
Sabine Zenker, M.D.
metic surgery. At TAS “you will always (up to 150 in her market) and new tech- Dermatologist
learn something, some kind of clinical nologies still on the U.S. horizon. Dermatology Surgery Clinic
knowledge.” Munich, Germany
Attendees consider this insight into future
Dr. Cuzalina will present on abdomi- technologies a very important piece of the
nal contouring, including the proper di- puzzle and the big question is: What does
agnosis, especially with women who’ve the future of aesthetics look like? A spe-
had children. “I’ll address liposuction cial roundtable debate, featuring physi- Richard Ellenbogen, M.D.,
alone, versus a full tummy tuck. The point cians who are on the cutting-edge of their F.A.C.S., F.I.C.S.
of my lecture is to help practitioners de- respective fields, will explore forthcoming Plastic Surgeon
Beverly Hills, CA
cide which procedure to use.” innovations in regenerative medicine, stem
cells, dermal fillers and more.
According to Dr. Cuzalina, even a physi-
cian who doesn’t perform surgical proce- Richard Ellenbogen, M.D., F.A.C.S.,
dures will benefit from many of the surgical F.I.C.S., a world-renowned plastic surgeon
lectures by gaining the ability to determine in Beverly Hills, Calif., and considered by “TAS fosters organic
what issues require surgery and what type some as the “father of fat grafting,” will
of patients they should avoid.” share his observations about using adi-
pose-derived stem cells to enhance tradi- the most important
As a mainstay of the aesthetic space, tional face-lifts.
dermal fillers will be the subject of several aesthetic categories,
sessions. Sabine Zenker, M.D., a derma- According to Dr. Ellenbogen, since
tologist in Munich, Germany, will pres- the U.S. instituted a ban on embryonic breaking down the
ent her experiences using an automated stem cells, researchers searched for other
system to inject hyaluronic acid fillers – a sources. Eventually they discovered dor-
device that is in the U.S. market pipeline. mant stem cells in liposuctioned fat and between various
many believed these cells could mimic
Dr. Zenker conducted a trial using embryonic cells. medical specialties and
polydensified hyaluronic acid, compar-
ing the use of an automated system Dr. Ellenbogen has implemented a providing a window into
against manual injection and saw a
significant difference. “The mechanized
highly laborious process to extract and
activate stem cells for re-injection into
future trends that will
injection was less disruptive, used far the face during a face-lift. “Anecdotally, impact your business.”
less product and resulted in decreased we’ve seen a number of things that we
pain for the patient when compared to relate to the use of stem cells in face-lifts,”
the manual technique.” She will also ad- he reported. “The skin is absolutely radi-
dress the use of cannulas in dermal fillers, ant, the pores are smaller, the skin devel-
a popular technique among advanced ops a certain shine similar to fresh skin
injectors in Europe. and face-lift scars are virtually invisible at
about the two week period.”
Emphasizing a growing trend in the in-
dustry, Dr. Zenker will discuss the global Overall, THE Aesthetic Show is “a com-
approach to beauty – not in terms of ge- pletely different medical education experi-
ography, but in terms of a whole-face solu- ence versus conventional medical society
tion. “In the beginning we were happy to meetings,” commented Mr. Moretti. “It’s
fill a fold but now we are restoring lost vol- a dynamic networking forum that fosters
ume, shaping the face,” she said. “When organic education across the most impor-
a patient comes in for nasolabial augmen- tant aesthetic categories, breaking down
tation I determine where the fold comes the communication barriers between vari-
from. In most cases we end up filling the ous medical specialties and providing a
cheek area which lifts the nasolabial fold.” window into future trends that will impact
Dr. Zenker will also share her exposure to your business.” ■
THE Aesthetic Guide March/April 2011 www.miinews.com 39
Glynis Ablon, M.D.
THE Aesthetic Show 2011 − Preliminary CME Program *
Syed Amiry, M.D. • The Use of Segmental Fat Transplants in Moderator: Martin Braun, M.D.
Friday, June 3, 2011
Roger E. Bassin, M.D. Plastic Surgery: Per Hedén, M.D., Ph.D. Expert Faculty:
Mark Berman, M.D., F.A.C.S. Exhibit Hall Hours 8:30 am to 5:00 pm General Session II – Energy-Based Anti- • Periorbital Rejuvenation: Combining Lasers
Martin Braun, M.D. 8:30 am Breakfast in Exhibit Hall Aging Skin Treatments Part One and Injectables: Syed Amiry, M.D.
This session will focus on energy-based skin • Fractional Treatment of Scars and Stretch
Lori A. Brightman, M.D. 9:30 am to 11:30 am General Session – treatments for resurfacing and anti-aging. Marks a Better Way: Dianne Quibell, M.D.
Joseph S. Cervone, M.D. Welcome Address – Discovering the Science Experts will discuss new techniques and • Fractional CO2 Lasers for Facial Rejuvena-
Angelo Cuzalina, M.D., D.D.S. of Aesthetic Medicine applications as well the clinical results of tion: Francisco Pérez-Atamoros, M.D.
Jason B. Diamond, M.D., F.A.C.S. Aesthetic medicine has achieved mainstream various fractional technologies and guidance • Energy-Based Dermal Remodeling: James
status and now exerts a pervasive influence on on patient selection to achieve a more positive
Tracy L. Drumm Newman, M.D., F.A.C.S.
society and concepts of self image. The dynamic patient experience and outcome.
Richard Ellenbogen, M.D., • Radiofrequency − Where Have We Been and
cultural, medical, psychological and technological Moderator: Michael H. Gold, M.D. Where Are We Going?: Martin Braun, M.D.
F.A.C.S., F.I.C.S. innovations which fuel this modern day Expert Faculty:
Stephen W. Eubanks, M.D. phenomenon will be explored by leading experts • Fast, Comfortable and Reliable Laser Hair 11:30 am to 1:00 pm Lunch in Exhibit Hall
Dana Fox from a variety of related disciplines. Removal: Dore J. Gilbert, M.D.
Moderator: Michael Moretti 1:00 pm to 3:15 pm Breakout Educational
Dore J. Gilbert, M.D. • Next-Generation Skin Tightening: R. Stephen Workshops
Expert Faculty: Mulholland, M.D., F.R.C.S.(C)
Michael H. Gold, M.D. Progress: Michael Moretti Session One: 1:00 pm – 2:00 pm
• Laser Skin Resurfacing – From Maxi to Session Two: 2:15 pm – 3:15 pm
Richard M. Goldfarb, M.D., F.A.C.S. Discovery: Per Hedén, M.D., Ph.D. Mini: Joseph Niamtu, III, D.M.D.
Miles H. Graivier, M.D., F.A.C.S. Innovation: William Philip Werschler, M.D., • Treatment of Melasma with a Novel Frac- 3:15 pm to 4:30 pm Break in Exhibit Hall
F.A.A.D., F.A.A.C.S. tionated 1927 nm Thulium Fiber Laser:
Tracy Hankins, M.D., F.A.C.S. 4:30 pm to 6:00 pm General Session
Connection: Jason B. Diamond, M.D., F.A.C.S. Kristel D. Polder, M.D.
Per Hedén, M.D., Ph.D. I – Understanding the Science of Facial
11:30 am to 1:00 pm Lunch in Exhibit Hall • Multi-Dimensional Use of Energy Sources:
Bill J. Johnson, M.D., M.M.M. Michael H. Gold, M.D.
Presentation of Awards for Winning Abstracts This session will provide a review of dermal
Will Kirby, D.O., F.A.O.C.D.
1:00 pm to 3:15 pm Breakout Educational fillers and neuromodulators currently available
Shelena C. Lalji, M.D. Saturday, June 4, 2011
Workshops in both the U.S. and Europe, covering their
Ryan Maloney, Ph.D. Session One: 1:00 pm – 2:00 pm Exhibit Hall Hours 8:30 am to 7:00 pm similarities and differences as well as a brief
David Matlock, M.D., M.B.A., Session Two: 2:15 pm – 3:15 pm review of the near-term pipeline. Expert
8:30 am Breakfast in Exhibit Hall
F.A.C.O.G. faculty members will discuss how to more
3:15 pm to 4:30 pm Break in Exhibit Hall
Tess Mauricio, M.D., F.A.A.D. 8:30 am to 12:00 pm Advanced Hands-On effectively use a palette of injectables to grow
Sharon McQuillan, M.D. 3:30 pm to 7:00 pm Advanced Hands-On Procedural Training Course: Advanced your practice while producing more satisfied
Procedural Training Course: Advanced Dermal Filler Techniques patients and minimizing complications.
John A. Millard, M.D. Neuromodulator Techniques
9:30 am to 11:30 am General Session I Moderator: Berthold Rzany, M.D., Sc.M.
Amir Moradi, M.D., F.A.A.C.S., Expert Faculty:
4:30 pm to 6:30 pm General Session I – – Next-Generation Anti-Aging Skincare
A.B.F.P.R.S. • Review and Evaluation of the Top Ten
Advanced Body Shaping Technologies Products
R. Stephen Mulholland, M.D., Part One This session will provide insight into the many Products: Michael H. Gold, M.D.
F.R.C.S.(C) This session will provide a comprehensive review categories of available products and ingredients • Dermal Filler Selection − The What, Where
Mark S. Nestor, M.D., Ph.D. of the leading procedures and technologies for commonly used in skincare products and cos- and How of Injectable Fillers: Alexander Z.
Peter Newen, M.D. invasive and non-invasive fat removal and skin meceuticals. Learn how to successfully incorpo- Rivkin, M.D.
tightening. Expert faculty will provide an analysis rate these highly profitable revenue generating • Dermal Fillers − Injections into Delicate
James Newman, M.D., F.A.C.S.
of the increased demand for new and innovative products into your practice and provide your Facial Regions: Amir Moradi, M.D., F.A.A.C.S.,
Joseph Niamtu III, D.M.D. body shaping products, fat removal and cellulite patients with a balanced skincare regimen. A.B.F.P.R.S.
Francisco Pérez-Atamoros, M.D. treatments, as well as a critical assessment of Moderator: Tess Mauricio, M.D., F.A.A.D. • How to Incorporate Platelet-Rich Fibrin
Kristel D. Polder, M.D. the latest innovations in laser-assisted lipolysis Expert Faculty: Matrix (PRFM) into Your Cosmetic Practice:
Dianne Quibell, M.D. and the advantages or disadvantages of energy- • The Science of Skincare Ingredients: Carl Richard M. Goldfarb, M.D., F.A.C.S.
based devices for body contouring. R. Thornfeldt, M.D., F.A.A.D. • Overview of European Injectables: Berthold
Alexander Z. Rivkin, M.D. • Adding Skincare Products to Your Practice:
Moderator: Per Hedén, M.D., Ph.D. Rzany, M.D., Sc.M.
Berthold Rzany, M.D., Sc.M. Expert Faculty: Shelena C. Lalji, M.D.
Bruce M. Saal, M.D. • The World of Cosmeceuticals: Elliott Milstein General Session II – Advanced Body
• Choosing the Best Abdominal Contouring
• The Value of Custom Skincare Products: Shaping Technologies Part Two
Jay A. Shorr, M.B.A. Prodedure: Angelo Cuzalina, M.D., D.D.S.
• Fat Grafting to Achieve Advanced Body Tess Mauricio, M.D., F.A.A.D. This session will continue the comprehensive
Farhan Taghizadeh, M.D. review of the leading procedures and technolo-
Sculpting Results: John A. Millard, M.D. General Session II – Energy-Based Anti-
Carl R. Thornfeldt, M.D., F.A.A.D. • Water-Assisted Liposuction: Roger E. Bassin, gies for invasive and non-invasive fat removal
Aging Skin Treatments Part Two
Elizabeth Vanderveer, M.D. M.D. This session will discuss combination energy- and skin tightening. Expert faculty will pro-
Greg Washington, Sr. • NewTechniques forTreating Body Contouring based treatments for skin resurfacing and skin vide an analysis of the increased demand for
Concerns: R. Stephen Mulholland, M.D., tightening as well as technology for other new and innovative body shaping products,
William Philip Werschler, M.D.,
F.R.C.S.(C) applications and skin types. Experts will detail fat removal and cellulite treatments, as well as
• The Benefits of Combining Laser Lipolysis important criteria for device selection and pre- a critical assessment of the latest innovations
Sabine Zenker, M.D. with Face-Lifting: Farhan Taghizadeh, M.D. and post-procedure patient care. in laser-assisted lipolysis and the advantages
Edward Zimmerman, M.D.
or disadvantages of energy-based devices for with a methodology to analyze the face for future options and learn how to evaluate new
body contouring. volume deficits and demonstrate a variety technologies.
Moderator: Miles H. Graivier, M.D., F.A.C.S. of injection techniques for different areas of Moderator: Sabine Zenker, M.D.
Expert Faculty: the face. Learn novel injection techniques, Expert Faculty:
• Jet-Assisted Fat Transfer to the Face and unconventional applications and tips from • Planning for the Future with a R&D Pipeline:
experienced injectors. Michael Moretti
Jason B. Diamond, M.D., F.A.C.S.
Hands: Mark S. Nestor, M.D., Ph.D.
• Total Patient Image Planning: Warren Tracy Moderator: William Philip Werschler, M.D., • A Validated, Compliant Method for Stem Cell
Hankins, M.D., F.A.C.S. F.A.A.D., F.A.A.C.S. Isolation and Its Importance in Aesthetic
• Non-Surgical Ultrasonic Body Shaping: Expert Faculty: Medicine: Sharon McQuillan, M.D.
Joseph S. Cervone, M.D. • Advanced Techniques for Restoration of • The Process of Developing a New Invention:
• Combining Non-Invasive and Invasive Facial Volume: Warren Tracy Hankins, M.D., Per Hedén, M.D., Ph.D.
Technologies to Achieve Superior Results: F.A.C.S. • Activated Stem Cell Face-Lift: Richard
Miles H. Graivier, M.D., F.A.C.S. • Hyaluronic Acid Injections with an Auto- Ellenbogen, M.D., F.A.C.S., F.I.C.S.
mated Injection System: Sabine Zenker, M.D. • Three-Dimensional Face-Lift using Facial
6:00 pm to 7:00 pm THE Main Reception
• Unconventional Applications of Botulinum Fat Graft: Mark Berman, M.D., F.A.C.S.
Grand Prize Drawing for Attendees and
Toxin: Francisco Pérez-Atamoros, M.D. • What We Want in a Next-Generation Dermal Michael H. Gold, M.D.
Best Patient Enhancement Awards
• Understanding the Aesthetics of Lip Filler: Sabine Zenker, M.D.
Design: Martin Braun, M.D. • Panel Discussion: Regenerative Medicine
Sunday, June 5, 2011 • Choose Your Weapons Carefully: William
Exhibit Hall Hours 8:30 am to 1:00 pm 3:30 pm to 5:30 pm Certified Aesthetic
Philip Werschler, M.D., F.A.A.D., F.A.A.C.S.
• Panel Discussion: Complications with
8:30 am Breakfast in Exhibit Hall
Injectable Dermal Fillers * Program schedule and faculty subject to change
8:30 am to 12:00 pm Advanced Hands-On
12:00 pm to 1:00 pm Lunch in Exhibit Hall
Procedural Training Course: Advanced Target Audience
This activity has been designed to meet the educational needs
Energy-Based Facial Rejuvenation 1:00 pm to 3:30 pm General Session I – of physicians and ancillary health care professionals such as
Practice Management and Marketing nurses, physician assistants, nurse practitioners and other Per Hedén, M.D., Ph.D.
9:30 am to 12:00 pm General Session I medical professionals involved in the care of aesthetic patients.
– Practice Management and Marketing Part Two
Statement of Need/Program Overview
Part One This session continues to build on the process THE Aesthetic Show brings the latest aesthetic procedures,
This session is intended to assist practices of growing and marketing an aesthetic products and technologies together in an intensive and
interactive educational format to provide an affordable
with building, growing and marketing an business. Experts will discuss customer service educational experience designed for all physicians and staff of
aesthetic business. Experts will discuss standards for increasing patient referrals and a medical practice.
incentive programs used to maximize staff other ways to increase revenue. Marketing THE Aesthetic Show provides an enriching educational program
focusing on aesthetic medicine that welcomes physicians as
performance, incorporating benchmarking into topics will again be presented, including the well as all professional medical staff to ensure they are able
one’s practice to reduce overhead expenses, latest internet trends for increasing practice to acquire the knowledge necessary to provide high levels of
payroll costs and improve revenues, as well as visibility and the latest marketing techniques.
tips on maximizing team building and staff Learn how to recession proof your practice After completing this activity, the participant should be better
and how to enlist the help of major aesthetic able to:
Joseph Niamtu III, D.M.D.
satisfaction and retention. Marketing topics will • Identify the latest and most current aesthetic techniques,
also be addressed, including how to attract new product providers in growing your practice. trends and procedures.
patients, retain current patients, build a website Moderator: Tracy L. Drumm • Identify and better perform the latest techniques and
applications of neurotoxins and cosmetic dermal fillers.
and get it listed on the top search engines. Learn Expert Faculty: • Identify and better perform the latest advancements in
how to recession proof your practice and how • Internet Trends − Emerging Technologies cosmetic lasers.
and Search Engine Optimization: Greg • Identify the latest skin rejuvenation treatment options.
to enlist the help of major aesthetic product • Identify the latest cosmetic body shaping procedures.
providers in growing your practice. Washington, Sr. • Identify the latest technology and practices for medical offices.
Moderator: Jay A. Shorr • From Average to Fortunate is a Game of • Describe the latest uses of cosmeceuticals in an aesthetic
Expert Faculty: Statistics. What’s Your Strategic Edge?: • Identify the latest advancements in general surgical techniques,
• Aesthetic Success − Work Smarter, Not Dana Fox implant techniques and appropriate surgical expectations.
• Employ techniques for optimal results in photorejuvenation William Philip Werschler, M.D.,
Harder: Shelena C. Lalji, M.D. • Improve Closing Rates with 3D Imaging: and photodynamic therapy.
R. Stephen Mulholland, M.D., F.R.C.S.(C) F.A.A.D., F.A.A.C.S.
• Increase Your Patient Retention: R. Stephen Accreditation Statement
Mulholland, M.D., F.R.C.S.(C) • Extraordinary Customer Service − The This activity has been planned and implemented in accordance
with the Essential Areas and Policies of the Accreditation
• Novel Ways to Market Your Practice: Tess Life Blood of Marketing Your Cosmetic Council for Continuing Medical Education (ACCME) through the
Mauricio, M.D., F.A.A.D. Practice: Syed Amiry, M.D. joint sponsorship of Medical Education Resources (MER) and
THE Aesthetic Show. MER is accredited by the ACCME to provide
• Free Advertising − The Importance of • Marketing Techniques That Always Work: continuing medical education for physicians.
Staff Having Personal Experiences with Tracy L. Drumm Credit Designation
Aesthetic Procedures: Peter Newen, M.D. General Session II – Innovation and Medical Education Resources designates this educational activity
for a maximum of 11 PRA Category 1 credit(s)TM. Physicians
• Operating a Smart and Efficient Aesthetic Technology Evaluation Roundtable should only claim credit commensurate with the extent of their
Practice: Jay A. Shorr In this futuristic session faculty will analyze participation in the activity.
General Session II – Advanced Injectable and explore the pipeline of products and Nursing Accreditation
Sabine Zenker, M.D.
Medical Education Resources is an approved provider of continuing
Applications and Techniques procedures that will shape medical aesthetic nursing education by the California Board of Registered Nursing,
This session will provide advanced injectors practice over the next five years. Discover your Provider #CEP 12299. This CE activity provides 11 contact hours.