Docstoc

Business Communication

Document Sample
Business Communication Powered By Docstoc
					Business Communication.
Chapter 1. Fundamentals of communication
I. What is communication?:
All living creatures communicate.
To exist we must be successful communicators.
A society cannot survive without communication.
Communication is as old as man himself.
Humans start communicating since birth.
Communication is just not monopolized by humans alone there are
other living objects which have their own way of communication.
When a message is sent out it becomes communication only when it
is understood or replied by the receiving party.
Communication originates from the thoughts in the mind of the
sender and ends in the form of thoughts being received by the mind
of the receiver.
   Business Communication.
   Chapter 1. Fundamentals of communication

 Just as people exist in the society, so does communication.
 It is communication that joins individual people together.
 In the early stages of human history communication served the
  purpose of meeting man’s basic needs.
 It has helped humans to live a satisfactory family and social life.
 To properly understand the fact of communication one has to
  grasp the common characteristics of all human communication.
 As human beings we spend ninety percent of our lives in
  communicating or receiving communication.
 Communication is a basic social process.
 It is essential to the growth and development of and individual.
 Communication is a dynamic process and includes sending and
  receiving of messages.
Business Communication.
Chapter 1. Fundamentals of communication

  II.Definition of communication:
   “Communication is a process of passing information
     and understanding from one person to another.”
                             -Keith Davis.

   “Communication is the exchange of
    facts,ideas,opinions or emotions by two or more
    persons.”
                             - W.H.Newman.
Business Communication.
Chapter 1. Fundamentals of communication

  III.Importance of communication:
   Effective communication is the life blood of every
     organization.
   It is the key to the success of a business.
   We in a modern world of computers and
     telecommunications.
   Machines talk to machines and electronic devices are
     trying to replace human beings.
   After the commercial and industrial revolution and with
     the growth of population and inventions of
     press,radio,telephone,television,computer
     etc.communication has grown to a very important
     stature.
Business Communication.
Chapter 1. Fundamentals of communication

   Today every communication and channel is used to
    motivate the customer to buy things.
   Large scale organizations have changed their old
    methods of communication.
   Modern business has not remained to local. It has
    extended its boundaries across nations.
   The present cut throat competition has widely expanded
    the market and has made it compulsory for the sellers to
    communicate with the buyer more carefully, regularly
    and effectively.
   Business management has to effectively communicate
    with the trade unions.
   By using effective communication we can motivate our
    juniors and create an atmosphere of cooperation.
Business Communication.
Chapter 1. Fundamentals of communication
     There are five elements in the process of communication.
     They are:
     Sender
     Message
     Channel
     Receiver
     Feedback
     If any one of these elements is missing, communication cannot take
      place.
     If there is no sender then the process of communication cannot
      commence.
     If there is sender, but no message then also the communication is
      incomplete.
     If there is no medium then also the process of communication is
      incomplete.
     If there is no receiver the sender cannot send the message.
Business Communication.
Chapter 1. Fundamentals of communication.

   The Sender:
   The sender of the message has to decode
    the message in the language which is
    familiar to the receiver.
   The impact of the message will also depend
    upon the status and reputation of the
    sender.
  Business Communication.
  Chapter 1. Fundamentals of communication.

 The Receiver:
 Whatever the receiver wants to listen will
  depend upon his own attitude
 It also depends upon his relationship with the
  sender.
 The frame of mind of the receiver is of equal
  importance in his interpretation of the message.
  Business Communication.
  Chapter 1. Fundamentals of communication.

 The Message:
 The message is transmitting of ideas from one
  channel to other.
 The receiver exercises the message in terms of
  his own needs and desires and his past
  experiences in dealing with the sender and also
  the language in which the message is send.
 The manner in which the message is send is also
  taken into account.
Business Communication.
Chapter 1. Fundamentals of communication.

   The Channel:
   The channel is the medium employed to
    convey the message.
   It is the means through which the message
    travels between the sender and receiver.
   It has medium,information,link between
    participating units.
 Business Communication.
 Chapter 1. Fundamentals of communication.

 Feedback:
 Feedback is the response of the receiver which
  is communicated to the sender.
 It could be in the form different from which
  the original message has been transmitted.
 Business Communication.
 Chapter:2 Effective Communication.
 How do we achieve effective communication?
 It has been our experience that many people cannot
  communicate effectively and they are not successful
  communicators in their day to day business activities.
 The ability to communicate is a valuable skill.
 To make our communication effective we must possess
  the following abilities:
 We must have proper knowledge of the language of
  communication.
 We must use simple and easy words.
Business Communication.
Chapter:2 Effective Communication.
 We should use convincing and natural style with personal touch and proper
  use of YOU ATTITUDE.
 We must try to understand the mental attitude of the receiver.
 A proper voice control helps in making the communication effective.
 While communication we should not appear dull, boring,harsh,impolite,bad
  tempered, bad mannered and arrogant.
 Our thinking should be clear.
 There should be neither over communication or under communication.
 Our pronunciation must be clear and correct.
 There should be no grammatical errors while writing.
 Looking at the need of the situation we must select our medium properly.
 We must give proper time to the receiver to give us proper feed back.
    Business Communication.
Chapter:2 Effective Communication.
   Barriers to communication:
   Barriers are the obstacles that come in the way of communication.
   Physical barriers:
   Noise and disturbance:
   They act as barriers to interpersonal and mass communication.
   Distance:
   Distance often hampers communication.
   There may be network problems, signal problems that hurdle the
    communication process.
   Defect in sender or receiver:
   Physical hurdles also come in the way of communication like bad
    accent,pronuncation,spelling mistakes.
   Defects in the instrument:
   All mechanical defects in the instruments that prevent us from receiving the
    communication properly are barriers to communication.
   Defective telephones,television,printing machines come under this category.
Business Communication.
Chapter:2 Effective Communication.
   Psychological barriers:
   Semantic noise:
   There is semantic noise when a message is not
    understood by the receiver even though it is
    received clearly and fully.
   This could happen when the words used by the
    sender are very difficult.
   There is semantic noise when the sender the
    receiver understand the same words in different
    senses.
Business Communication.
Chapter:2 Effective Communication.
     Psychological barriers:
     Marginal listening and reading:
     This happens when we miss out on words of the speaker.
     The receiver/listener can listen three times faster than the
      sender/receiver.
     Communication depends to a greater extent upon the
      capacity of the person to understand, concentrate and
      pay attention.
     Preconceived notions:
     Often we allow our preconceived notions to act as a
      barrier to effective communication.
     We often wrongly judge a person based on our likes,
      dislikes this also acts as a barrier to communication.
  Business Communication.
  Chapter:2 Effective Communication.
 Psychological barriers:
 Semantic noise:
 There is semantic noise when a message is not
  understood by the receiver even though it is received
  clearly and fully.
 This could happen when the words used by the sender
  are very difficult.
 There is semantic noise when the sender the receiver
  understand the same words in different senses.
  Business Communication.
  Chapter:2 Effective Communication.

 The Halo effect:
 The halo effect is based on the trust or the
  distrust that the listener has of the speaker.
 If we trust the speaker then every thing appears
  true.
 If we distrust a person then every thing appears
  untrue.

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:9
posted:9/29/2012
language:Unknown
pages:18