Augusta Area Rotary Council Public Relations Committee Meeting
Date: Thursday, March 2, 2006, 12:00 PM
Jeanette Rasche, Augusta South; Larry Lynn, Columbia County; Sonny McDowell, Martinez-Evans
SUBJECT DISCUSSION/ACTION FOLLOW-UP
1. Next Meeting Augusta Small Business Incubator Conference Room RSVP to Jeanette Rasche at 793-
3140 Augusta Tech Drive 0521 ext 3501 or
Augusta, Georgia email@example.com.
Boxed lunches can be provided to interested attendees.
2. Letters to The following were named as parties to approach about Committee to email Augusta club
Editor/Opinion Essays writing/submitting letters to the editor/opinion essays about the Presidents and request additional
Rotary 4-Way test to the Augusta Chronicle: names of potential participants in
Helen Blocker Adams this portion of the PR effort.
Jeanette Rasche to contact Helen
Suggestions of additional names will be requested from the area
club presidents – seeking additional participation from individuals
who would be recognized by the greater Augusta area population Sonny McDowell to contact Frank
Spears and David Roper
The committee plans to approach Joe Green about assisting in
developing some talking points for these letters, to facilitate Sonny McDowell to contact Joe
There was discussion that it would be desirable to have the
authors of these letters photographed in a group setting, which Larry Lynn to contact Michael
could be used in some of the web, print or video PSA productions. O’Byrne
Using a professional photography studio setting to take the photo
would greatly enhance the results. Committee plans to contact
Michael O’Byrne to see if his studio on Monte Santo could be used
for this purpose.
3. Review/Finalize PSA The narrative for the print, video, radio and web content will Jeanette Rasche to query the 4
Content contain the following revised wording: way test association to see if there
are any formatting requirements
“1.2 million Rotarians in 168 countries on 7 continents, including to present the 4-way test in
the Rotary Clubs of the Greater Augusta Area support the use of advertising media.
the 4-Way Test in all business, professional, public service and
personal relationships.” Sonny McDowell to contact Paul to
see if the www.augustarotary.com
To allow for follow-up, a reference to a Rotary website will be website will be ready in time for
included, preferably the new Augusta Area Rotary Council site – the PSA campaign launch
with links and information about each individual club (meeting
times/ POCs/maps etc.)
4. Identification of A question/concern discussed if one media outlet’s “personality” recorded the voice over for radio and
Media POCs – video PSAs, would that preclude it from being used on competing media outlet broadcasts? There is a
determination of need to identify the technical requirements from each media outlet and determine if there are any
requirements production requirements or considerations to address.
Media Media POC Rotary POC
Augusta Chronicle (tbd) Larry Lynn/Janet Chou
Columbia New Times Barry Paschal Sonny McDowell
Metro Spirit (tbd) Jeanette Rasche/Sandy Vantrease
Clear Channel Radio Barry Kaye Sonny McDowell/Barry Kaye
Beasley Broadcasting (tbd) Sonny McDowell
WJBF – Channel 6 via Brad Means Larry Lynn/Brad Means
WAGT Channel 26 via Jeff Rucker Jeanette Rasche
WRDW Channel 12 Joe Tonsing/Dee Ramp Jeanette Rasche
WXFG Channel 54 (tbd) Larry Lynn
Comcast Bill Botham Jeanette Rasche
5. Websites Area club presidents will be asked to make announcements at Jeanette Rasche to email club
their meetings and ask if any members would be willing or presidents
interested in having a 4-way test advertisement on their web site.
By identifying specific websites, the size and design requirements
of the web ads can be determined.
Participation would be voluntary.