EPR Satvinder Sandhu by 8tDh90y

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									 ePR for
  Egypt
   - By
Satvinder
ePR for
eTourism


SPEAKER-FACILITATOR

Ms. Satvinder Sandhu
CEO, Bluegill Communications
Dubai, UAE
www.blue-gill.com
Mobile +971 50 508 1969
Satvinder.sandhu@blue-gill.com
http://www.linkedin.com/in/satvinder6
Skype: bluegill.communications
ENGAGE YOUR CONSUMER


               http://www.youtube.com/
               watch?v=D3qltEtl7H8
Evolution - online consumer
What is ePR?
ePR is a conversation
   Powered by the Internet
Electronic Public Relations (ePR)

• Leverage the power of the Internet to
  deliver your message by engaging
  your customer in a conversation.

• How?

• Technology - - RSS (Really Simple
  Syndication), Blogs, Podcasting, and
  Press Release Optimization

• Why?

• Build a 2-way relationship
• Enhance the publishing process,
  syndicate messages, and enable
  measurable results.
 ePR Community for eTourism

1. newsletter editors
2. travel editors
3. lifestyle writers
4. travel bloggers
5. travel podcasters
6. online producers
7. travel sites
8. hospitality websites
9. tourism marketing media
10.hotel marketing outlets
11.destination marketing sites
12.travel directories
13.online freelance journalists
14.travel experts who understand travel,
   destination marketing, hospitality, online
   tourism, web 2.0, and online marketing
http://www.youtube.com/watch?v=LU
8DDYz68kM
ePR Benefits & Considerations
1. Dramatically increase your organization's Internet
    visibility
2. Boost search engine performance
3. Track pick-up and online visibility
4. Use your press release to get feedbacks and social
    interaction from the readers
5. Include a digital strategy to monitor, reach, and work
    with the blogs and sites relevant to your brand
6. Bloggers and podcasters are alternative media
    channels and nobody likes corporate commercial
    pitching
7. As your content gets published online, it will assist in
    gaining search engine rankings by getting a link back
    to your own site
8. Evaluate your overall search engine strategy when
    releasing information or putting out press releases
9. With digital press releases being an option in your
    digital PR strategy – you can now tell your story by
    including images, audio, and video – all of which can
    increase the chances of a story pick up and media hit
10. It also means your online promotional efforts should
    factor in: new media lists, new contact procedures,
    web 2.0, deciphering online media opportunities and
    determining the best ways to engage this new online
    audience
 Future of Readers & Newspapers


• Net-Newsers

• I.e. & E.g.: 13% of Americans
  who rely mainly on the internet
  for their news...who can
  access the internet easily
  whether it be a lap top,
  Blackberry or iPhone.
Questions?
Speaker-Facilitator

Satvinder Sandhu
Bluegill Communications
Dubai, UAE
Mobile +971 50 508 1969
www.blue-gill.com
satvinder.sandhu@blue-gill.com
http://www.linkedin.com/in/satvinder6
Skype: bluegill.communications

								
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