PPC SEO Manager by DXn2S53

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									                                                                                                                         Job Description


Job Title:                           Global PPC & SEO Manager                                             Salary
Job Employment                                                                                            Reports to: Senior. Online
Contract Grade:                                                                                           Marketing Manager

Department:                          Home Shopping Department                                Location: Head Office - Witney
Job Purpose:                         The role of the PPC & SEO Manager is to be responsible for driving the strategy and
                                     management of the search channel globally for the Whittard direct brand globally.
                                     This role will be accountable for analysing and reporting on all PPC accounts/SEO activity
                                     and geographies each month whilst meeting, and aiming to exceed, the set sales targets.

Subordinates:                        None


Key Accountabilities:                    Responsible for managing, driving and executing the PPC & SEO strategy globally.
                                         Working with Senior Online Marketing Manager to devise tactical campaigns and testing
                                          to enhance programmes. This includes copy writing, design briefing and any supporting
                                          any landing page requirements to the Web Content Manager.
                                         Responsible managing the external PPC & SEO agency, attending regular face to face
                                          and phone meetings, ensuring the smooth operation of the global networks and various
                                          accounts.
                                         Responsible for the delivery of search marketing to meet new customer acquisition
                                          targets, optimise spend budgets, maximise ROI and increase consumer awareness of
                                          the brand globally.
                                         Responsible for weekly reporting my channel, running reports and loading into tracking
                                          documents

Key Activities:                           To work with the external agency and the Senior Online Marketing Manager to ensure
                                           that all geographies are performing to budget, and optimising spend across those
                                           geographies where appropriate.
                                          To work with the external agency to further develop localised activity within the PPC &
                                           SEO channels, taking into consideration macro economics, cultural expectations and
                                           purchasing behaviours.
                                          Optimising spend budgets, maximise ROI, increasing all associated KPIs and increase
                                           consumer awareness of the brand
                                          To drive brand awareness in new and emerging markets with the search arrena
                                          Ad-hoc marketing activities contributing towards Ecommerce KPIs with the Senior
                                           Online Marketing Manager
Relationships:                           Internal: Head of Ecommerce/Senior Online Marketing Manger
                                         External: Online Agencies

Qualifications/                          To be considered for this you will have a sophisticated understanding of all aspects of
Experience:                              PPC & SEO advertising in an international environment, ranging from keyword mining
                                         through to creative delivery, landing pages, match types and bid management. Ideally,
                                         you will be from a FMCG background. You not only have a good understanding of all
                                         aspects of search engine marketing, but will have a proven experience in managing
                                         agencies and meeting demanding sales targets internationally.




This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes
precedence.
                                                                                                                         Job Description



Competencies                                  3+ years direct search experience either managing an agency of running in house
                                               campaigns.
                                              Ability to understand multi-cultural marketing and have a keen interest in macro
                                               economics globally.
                                              Track record of analysing search issues and opportunities, and providing and
                                               implementing recommendations to improve campaigns, results and sales.
                                              Ability to be self directed, highly motivated very detail orientated
                                              Effective communicator with internal staff and clients




This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes
precedence.

								
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