Job Description Job Title: Global PPC & SEO Manager Salary Job Employment Reports to: Senior. Online Contract Grade: Marketing Manager Department: Home Shopping Department Location: Head Office - Witney Job Purpose: The role of the PPC & SEO Manager is to be responsible for driving the strategy and management of the search channel globally for the Whittard direct brand globally. This role will be accountable for analysing and reporting on all PPC accounts/SEO activity and geographies each month whilst meeting, and aiming to exceed, the set sales targets. Subordinates: None Key Accountabilities: Responsible for managing, driving and executing the PPC & SEO strategy globally. Working with Senior Online Marketing Manager to devise tactical campaigns and testing to enhance programmes. This includes copy writing, design briefing and any supporting any landing page requirements to the Web Content Manager. Responsible managing the external PPC & SEO agency, attending regular face to face and phone meetings, ensuring the smooth operation of the global networks and various accounts. Responsible for the delivery of search marketing to meet new customer acquisition targets, optimise spend budgets, maximise ROI and increase consumer awareness of the brand globally. Responsible for weekly reporting my channel, running reports and loading into tracking documents Key Activities: To work with the external agency and the Senior Online Marketing Manager to ensure that all geographies are performing to budget, and optimising spend across those geographies where appropriate. To work with the external agency to further develop localised activity within the PPC & SEO channels, taking into consideration macro economics, cultural expectations and purchasing behaviours. Optimising spend budgets, maximise ROI, increasing all associated KPIs and increase consumer awareness of the brand To drive brand awareness in new and emerging markets with the search arrena Ad-hoc marketing activities contributing towards Ecommerce KPIs with the Senior Online Marketing Manager Relationships: Internal: Head of Ecommerce/Senior Online Marketing Manger External: Online Agencies Qualifications/ To be considered for this you will have a sophisticated understanding of all aspects of Experience: PPC & SEO advertising in an international environment, ranging from keyword mining through to creative delivery, landing pages, match types and bid management. Ideally, you will be from a FMCG background. You not only have a good understanding of all aspects of search engine marketing, but will have a proven experience in managing agencies and meeting demanding sales targets internationally. This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes precedence. Job Description Competencies 3+ years direct search experience either managing an agency of running in house campaigns. Ability to understand multi-cultural marketing and have a keen interest in macro economics globally. Track record of analysing search issues and opportunities, and providing and implementing recommendations to improve campaigns, results and sales. Ability to be self directed, highly motivated very detail orientated Effective communicator with internal staff and clients This job description should be reviewed on an annual basis. Where the job description and performance review objectives differ, the latter takes precedence.
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