Show-Me-Select Replacement� Heifer Program
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Show-Me-Select Replacement™
Heifer Program
Dr. Joe Parcell
University of Missouri – Columbia
Why The Program Began....
Effecting change in reproductive management
of the U.S. cowherd will require a fundamental
change in the approach to management
procedures and development practices being
used on heifers retained for breeding purposes
(Patterson et al., 2000).
Show-Me-Select Replacement™
Heifer Program
Accomplishments and Impacts
Since 1997 . . .
493 farms
166 veterinarians
54,652 heifers
Show-Me-Select Replacement™
Heifer Program
Accomplishments and Impacts
The marketing component, since 1997. . .
11,594 heifers sold
$10,927,012 in gross sales
3,775 prospective buyers & 1,283 successful buyers
What Adds Value?
Ownership Health
Bred heifers owned a IBR, PI3, BVD, BRSV,
minimum of 60 days Leptospirosis, Vibriosis,
prior to breeding Clostridial
Original source identified Internal and external
parasite control
Horns and scurs removed
What Adds Value?
Inspection of Heifers Pre-Breeding
Must meet minimum projected 60 to 65% of mature
frame score of Medium using body weight
USDA system for cow grades Pelvic measurement
Must meet minimum muscle 150 cm2 or greater
score using USDA feeder cattle
Reproductive tract score
scoring system
50% or greater cycling
Screened for general sale (RTS of 4 or 5)
acceptability
What Adds Value?
Sire Requirements Repro & Condition
Bred heifers must have been Complete pre-breeding
serviced by bulls of known ID exam
and breed Pregnancy examined
All service sires must have prior to 120 days
gestation
complete EPD information
with emphasis on birth weight Grouped to calve within
and calving ease 45 day period
Must weigh 800 lbs. or
greater and have
minimum BCS of 5
How Much Value is Added?
Sale heifers Long-Term
Average added value of $75 to Lower cull rate
$150/animal above commodity Higher calving rate
bred heifer plus extra costs
More consistent calves
Privatization of business Overall heard
improvement due to
better management
practices
Final Thoughts
Process verification can take on many forms
And, value appears in many forms
May be other cost/value advantages
www.agebb.missouri.edu/select
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