VMS -- The World Leader in Integrated Media Intelligence by rnrj9uO


									VMS CEO Peter Wengryn Selected "Supporting Power Player" by

New York, NY – October 16, 2007 -- VMS, the worldwide leader in integrated media
intelligence solutions, was honored this week by the editors of PRWeek Magazine -- the
public relations industry leading publication -- with the selection of the company’s
President and CEO, Peter Wengryn, as one of the "Supporting Power Players" in the PR

Wengryn was the only Chief Executive from the media monitoring industry to be so
recognized, most notably for his " ambitious...plans for a company that can serve the ad
and PR industries equally."

According to PR Week:

"Unlike other industries, there is no generally accepted definition for what constitutes
power in PR. Some individuals are powerful because of the profile of their company or
clients. Others yield great influence in media or political circles. And there are those
who are powerful because they have mentored leaders who carry on their philosophy.

“As communicators continue to assert a larger profile in companies and campaigns,
PRWeek's editorial team looks across a range of criteria and individuals to devise this
ranking of...industry leaders who wield power in ways that are critical for the
profession's growth and development."

"I'm truly proud that VMS was acknowledged by PRWeek in this way," Peter noted.
"I'm even more excited, however, that our vision of integrated media intelligence – a
unique platform designed to assess the impact of editorial, consumer generated media
and advertising activity on marketing and business performance – is being
acknowledged by a publication like PRWeek that understands its importance and
relevance to our industry."


VMS is the world leader in integrated media intelligence solutions that bring together
news monitoring and advertising monitoring across all media – broadcast, radio, print,
Internet and outdoor.

VMS provides public relations firms, advertising agencies and marketers worldwide
with the most comprehensive, cutting-edge editorial and ad retrieval, management and
analysis solutions, including a broad spectrum of industry-leading advertising and
public relations measurement and tracking tools.

VMS monitors thousands of hours of television broadcast news in all 210 U.S DMAs™
– by far the most of any provider – through a unique nationwide digital network,
enabling us to help manage brand reputation with unparalleled speed, breadth and
depth. VMS also monitors approximately 10,000 hours a week of radio broadcasts
nationwide –again the industry's broadest coverage.

VMS provides access to the largest continually updated advertising database in the
world with over five million ads and commercials through the market leading AdSight
platform. The competitive advertising intelligence VMS provides includes U.S. and
international creative content as well as domestic spending and occurrence data from
Nielsen for the top 100 U.S. television markets.

VMS operates 15 full-service offices and 3 monitoring centers throughout the U.S. For
more information about VMS call (800) vms-2002 or visit www.vmsinfo.com.

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