Publications by r4InTQ



   Understand business publications.
What type of publication should you use?

• The type of publication depends upon the
  Purpose of the communication and the
  Characteristics of the Target Audience.
  – Why and what do you need to communicate?
  – To whom are you communicating?
Classify the Purpose
What’s the Purpose?
             To identify and provide contact information
             for a business or individual.
Click here

Click here   To advertise/communicate information about
             a one-time upcoming event
Click here
             To educate, inform or advertise about a
             specific topic
Click here   To provide informational updates to a specific
             club, group, or organization on a regular
             basis – weekly, monthly, quarterly
Now let’s practice!
 • Let’s see if you can determine the type
   of publication that is best suited for
   each scenario in the next activity.
      Use a
  Business Card

               State Soccer Playoffs
 Use a Flyer     Lake Norman HS

                   November 15, 2009
                     Asheville, NC
                       7:00 pm

                    Pay $10 to ride the bus

Use a Brochure

  Use a

Business Card
• A publication that contains contact information
  for a business or individual.
   – the contact information often includes the name,
     address, phone numbers, email address, web address,
     and a logo or picture.
• Used to help its recipients remember you or your
   – typically includes the contact’s name, company, logo,
     address, telephone and cell phone numbers, email
     address, and fax number
• Some cards include a photograph

 Letterhead Stationery
 • The phrase letterhead stationery implies the use of a
   heading at the top and sometimes also at the bottom of a
 • Letterhead Stationery is used by businesses,
   organizations, or individuals to communicate a message
   and relay contact information.
       – The Letterhead usually includes the name and logo of the
         company or individual, the address, phone numbers, email
         address, website, and fax number.
 • When a Letterhead is used with a Business Card and
   envelope, the color scheme and graphics should be
   consistent and complementary.
 • Templates and wizards are commonly used to create letterhead
• A one-page document used by a business or
  individual to advertise or provide information
  about a one-time upcoming event.
   – Examples: a play or a PTSA meeting
• Typically used to convey information that is
  temporary in nature and has a short life span.
• Advertises a single event and is used for a one-
  time purpose.
   – Distributed via an attachment to email, by posting on
     bulletin boards or telephone poles, or handed out on
     the street.
  • Used by an organization or individual to inform or advertise
     – such as, a description of the AP program at a school, or
       the pathways within each career cluster, or a course
       description for Computer Applications, and product
  • Used to provide information, educate, or advertise a
    specific topic or product
  • More long-term nature than that of a flyer
  • Describes a single entity in detail
     – such as, a course or a product or service
  • A short publication, generally printed on higher grade paper than
    a flyer, which employs the use of color and graphics.
       – May be in single-sheet form, printed front and back for bi-fold or tri-
         fold presentation, or they may be printed in booklet sheet form

• A publication created by a business or individual that is
  distributed on a regular basis – weekly, monthly, or
• Used to provide informational updates to a specific club,
  group, organization, agency, or business
• Describes a variety of events over a specific time period
• Usually tailored to a specific group
• Typically formatted in columns with side headings,
  graphics, and text boxes
   – Examples of uses of newsletters include the PTSA
     newsletter published at your school, those distributed by
     churches, and those used to convey the news and events
     of the Boys and Girls Clubs

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