Perception - Get Now PowerPoint by HC120929131736

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									                                            Perception


• your own idea of reality
(which is only a partial view of reality)
                            kellogg community college




              3 Variables
 selection
 organization
 interpretation




                                           sarah stout
                            kellogg community college




Selection
 to   what we choose to pay attention
     intense stimuli
     repetitious stimuli
     change
     motives




                                           sarah stout
                        kellogg community college




Organization
 brains   organize information in some
  meaningful way
 this is infrequently under our control




                                       sarah stout
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                        kellogg community college




Interpretation
 viewof a specific situation/idea
 can be based upon:
     past experience
     assumptions of human behavior
     knowledge
     personal mood
     expectations


                                       sarah stout
                        kellogg community college




Influences on Perception

 physiological  differences
 cultural differences
 social roles
 self-concept




                                       sarah stout
                                kellogg community college




Common Perceptual
Tendencies
 We make snap judgments
 We employ the self-serving bias
 We pay more attention to negatives
 We are influenced by most obvious
 We cling to first impressions
 We assume others are similar




                                               sarah stout

								
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