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Competitive Analysis - AffiliateTraction

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Competitive Analysis - AffiliateTraction Powered By Docstoc
					                                                                      Incubating, Growing and Managing Affiliate Programs for Over 12 years
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                        Competitive Analysis

                                                                                                 Network Managed         Out-Sourced Program
                           Competitive Analysis                         AffiliateTraction
                                                                                                     Services                Management
                        Simplified Legal - One Agreement                    Included               Not Applicable            Not Available
                        Simplified Finance - One Invoice/Statement          Included               Not Applicable            Not Available
Agency Business Model




                        Simplified Technology - One Pixel                   Included               Not Applicable            Not Available
                        Average Annual Affiliate Revenue                     19.80%            Industry Average 5.2%       Industry Average
                        Percentage of All Online Sales                                                                           5.2%
                        Affiliate Revenue Percentage Lift                    40.80%            Industry Average 19.1%      Industry Average
                        During Q4                                                                                               19.1%
                        Agreement Terms                                 Month-To-Month                12 Months               12 Months
                        Simplified Management - One Dashboard               Included                 Not Available           Not Available
                        For Everything Affiliate
                        Multi-National Presences                           US, UK, CA                   US, UK              Case-By-Case
                        Total Transparency - Client Has Complete            Included                 Not Available           Not Available
                        Live Visibility Into All Activities
                        Multiple Affiliate Network Capabilities             Included                 Not Available           Not Available
                        Primary Networks (Google, LinkShare,         Discounted Bounty, Zero       Not Applicable           Not Applicable
                        Commission Junction)                               Setup Fees
Network Strategy




                        Premium Networks (PepperJam,                 Discounted Bounty, Zero       Not Applicable           Not Applicable
                        AvantLink, buy.at, Webgains)                 Setup Fees, MTM Terms,
                                                                         No Monthly Min
                        Social Media Marketplace                     Discounted Bounty, Zero         Not Available           Not Available
                                                                     Setup Fees, MTM Terms,
                                                                         No Monthly Min
                        Discounted Affiliate Network Bounties               Included                 Case-By-Case            Not Available
                        Live Single Point Cross-Network Dashboard           Included                 Not Available           Not Available
                        Complimentary Affiliate Network Fees                Included              Additional Cost           Additional Cost
                        Zero Cost, Monthly Minimum and Term                 Included              Additional Cost           Additional Cost
                        Premium Network Participation
                        Multi-Network In Network Recruitment                Included                 Not Available           Not Available
                        Affiliate Recruitment Through Search                Included                 Not Available           Not Available
Affiliate Strategy




                        Affiliate Recruitment Through Social Media          Included                 Not Available           Not Available
                        Affiliate Recruitment Through Network               Included              Additional Cost           Additional Cost
                        Email
                        Affiliate Recruitment Through Agency Email          Included                 Not Available          Case-By-Case
                        Deliverable Publisher Optimization                  Included              Additional Cost           Additional Cost
                        Placements
                        Competitive Analysis                                Included                 Not Available           Not Available
                        Performance Based Media Buying                      Included              Additional Cost           Additional Cost



                        831.464.1441      •    2125 Delaware Avenue, Suite E, Santa Cruz, CA 95060     •   www.affiliatetraction.com
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                                                                                           Network Managed          Out-Sourced Program
                      Competitive Analysis                         AffiliateTraction
                                                                                               Services                 Management
                    Domain Squatting Brand Oversight                   Included                 Not Available           Not Available
Brand Oversight


                    Paid Search Brand Oversight                        Included             Additional Cost            Additional Cost
                    Email Regulation Brand Oversight                   Included                 Not Available           Not Available
                    Promotion Code Abuse Oversight &                   Included                 Not Available           Not Available
                    Suppression
                    Email Regulation Suppression                       Included                 Not Available           Not Available
                    Twitter Content Brand Oversight                    Included                 Not Available           Not Available
                    Live Single Point Brand Oversight                  Included                 Not Available           Not Available
                    Dashboard
                    Consumer Offer Development                         Included                 Not Available           Not Available
                    Private Consumer Offer Development                 Included                 Case-By-Case           Case-By-Case
Campaign Strategy




                    Multi-Network Campaign Distribution                Included                 Not Available           Not Available
                    Facebook, Twitter, LinkedIn & Email                Included                 Not Available          Case-By-Case
                    Campaign Distribution
                    Campaign, Creative & Product Feed Rating           Included                 Not Available           Not Available
                    Creative Design                                    Included             Additional Cost            Additional Cost
                    Product Datafeed Parsing & Syndication             Included             Additional Cost            Additional Cost
                    Transaction Reconciliation                         Included             Additional Cost            Case-By-Case
                    Live Single Point Cross-Network Dashboard          Included                 Not Available           Not Available
                    Multi-Network Analysis                             Included                 Not Available           Not Available
Analysis




                    Brand Analysis                                     Included                 Not Available           Not Available
                    Channel Metric Analysis (ROAS, EPC, CPC            Included                 Case-By-Case           Case-By-Case
                    & Revenue Lift Analysis)
                    Analysis Housed In A Single Point                  Included                 Not Available           Not Available
                    Dashboard
                    Multi-Network Single Point Dashboard               Included                 Not Available           Not Available
                    Multi-Brand Oversight Single Point                 Included                 Not Available           Not Available
                    Dashboard
Technologies




                    Universal Pixel Container Tag Technology           Included             Not Applicable             Case-By-Case
                    Promotion Code Suppression Management              Included                 Not Available           Not Available
                    Technology
                    Social Media Clickless Tracking Technology         Included                 Not Available           Not Available
                    Campaign, Creative & Product Feed Rating           Included                 Not Available           Not Available
                    Algorithm Technology
                    Google Analytics Integration                       Included                 Not Available           Not Available




                    831.464.1441      •   2125 Delaware Avenue, Suite E, Santa Cruz, CA 95060     •   www.affiliatetraction.com
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DOCUMENT INFO
Description: This document compares AffiliateTraction to other managed programs and outsourced program managers (OPMs) to show the substantial benefits of working with AffiliateTraction.