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					                                           Apple Inc. Retail Segment
                                                        • Financials •
                                                      2001
                                              Q3                 Q4

Revenue - all segments                             $1.475             $1.450
Profit /loss - all segments                           $61                $66
Revenue - retail segment                               $5                $14
Profit/loss - retail segment
retail man. Profit
store visitors
avg. store revenues
stores opened during qtr
average stores open
CPUs sold - retail                                  2,000                5,000


                                                                           2002
                                              Q1                 Q2               Q3             Q4

Revenue - all segments, millions                   $1.375             $1.495           $1.430         $1.429
Profit /loss - all segments, millions               $38.0              $40.0            $32.0         -$45.0
Revenue - retail segment, millions                  $48.0              $70.0            $63.0         $102.0
Profit/loss - retail segment, millions              -$8.0              -$4.0            -$6.0          -$1.0
retail manufacturing profile, millions                                                  $11.0
store visitors, millions                                                                  2.1            2.3
avg. store revenues, millions                        $2.6               $2.6
stores opened during quarter                           19                   2                2
average stores open                                    27             29 / 27          31 / 30
CPUs sold - retail stores                          14,000             24,000           20,000         34,000
retail lease commitments-total, millions            $27.0              $16.0




   ifoAppleStore.com
                                           Apple Inc. Retail Segment
                                                         • Financials •



                                                                          2003
                                              Q1                  Q2             Q3             Q4

Revenue - all segments, millions                   $1.472              $1.475         $1.545         $1.715
Profit /loss - all segments, millions               -$8.0               $14.0          $19.0          $44.0
Revenue - retail segment, millions                 $148.0              $135.0         $145.0         $193.0
Profit/loss - retail segment, millions              -$1.0               -$3.0           -$2.0          $1.0
retail manufacturing profile, millions                                  $23.0          $25.0          $35.0
store visitors, millions                              3.5                 3.0             3.1           4.3
avg. store revenues, millions                        $1.1                $2.6            $2.6          $3.1
stores opened during quarter                                                2              19             6
average stores open                                51 / 47               53 /         59 / 62        73 /63
CPUs sold - retail stores                          46,000              42,000         40,000         59,000
retail lease commitments-total, millions           $269.0              $305.0         $304.0         $354.0




   ifoAppleStore.com
                                           Apple Inc. Retail Segment
                                                        • Financials •




                                                                         2004
                                              Q1                 Q2             Q3            Q4

Revenue - all segments, millions                   $2.006             $1.090         $2.014        $2.350
Profit /loss - all segments, millions               $63.0              $46.0          $61.0        $106.0
Revenue - retail segment, millions                 $273.0             $266.0         $270.0        $376.0
Profit/loss - retail segment, millions               $9.0               $5.0           $7.0         $18.0
retail manufacturing profile, millions              $52.0              $45.0          $48.0         $68.0
store visitors, millions                              5.9                5.7            5.8           7.8
avg. store revenues, millions                        $4.0               $3.5           $3.4          $4.6
stores opened during quarter                            8                  5              2             6
average stores open                                    69                 75             79            81
CPUs sold - retail stores                          73,000             70,000         73,000        98,000
retail lease commitments-total, millions           $386.0             $376.0         $386.0        $436.0
retail costs to marketing, millions                    $2                 $4            $11
total personnel                                     1,550              1,650          1,720         2,100
high-profile store marketing, millions                                                   $5




   ifoAppleStore.com
                                           Apple Inc. Retail Segment
                                                       • Financials •




                                                                        2005
                                              Q1                Q2             Q3          Q4

Revenue - all segments, millions                $3.490             $3.240        $3.520      $3.680
Profit /loss - all segments, millions           $293.0              $28.0        $319.0      $428.0
Revenue - retail segment, millions              $561.0             $571.0        $555.0      $663.0
Profit/loss - retail segment, millions           $45.0              $42.0         $29.0       $35.0
retail manufacturing profile, millions           $99.0             $102.0        $101.0      $133.0
store visitors, millions                          10.7               13.0          12.2        14.8
avg. store revenues, millions                     $5.9               $5.6          $5.3        $5.7
stores opened during quarter                        15                  2             7          14
average stores open                                 95                102           105         124
CPUs sold - retail stores                      119,000            144,000       144,000     202,000
retail lease commitments-total, millions        $450.0             $489.0        $583.0      $606.0
retail costs to marketing, millions                                  $7.1
total personnel                                    2,675            2,831                       3,673
high-profile store marketing, millions              $6.9                            $7.0




   ifoAppleStore.com
                                           Apple Inc. Retail Segment
                                                     • Financials •




                                                                      2006
                                              Q1              Q2             Q3         Q4

Revenue - all segments, millions                $5.700           $4.360        $4.370     $4.840
Profit /loss - all segments, millions           $565.0           $410.0        $472.0     $542.0
Revenue - retail segment, millions              $1.072           $636.0        $715.0     $936.0
Profit/loss - retail segment, millions           $90.0            $29.0         $29.0      $50.0
retail manufacturing profile, millions          $199.0           $128.0        $148.0     $100.0
store visitors, millions                          26.0             18.1          17.0       20.0
avg. store revenues, millions                     $8.3             $4.6          $4.9       $5.9
stores opened during quarter                        11                6            14         10
average stores open                                129              138           146        158
CPUs sold - retail stores                      193,000          154,000       216,000    323,000
retail lease commitments-total, millions        $705.0           $782.0        $810.0     $887.0
retail costs to marketing, millions              $40.0            $42.0         $54.0      $64.0
total personnel                                  4,739            4,851         5,384      5,787
high-profile store marketing, millions            $7.6            $15.2          $9.0       $1.2




   ifoAppleStore.com
                                            Apple Inc. Retail Segment
                                                               • Financials •




                                                                                 2007
                                                    Q1                   Q2                  Q3              Q4
Revenue - all segments, millions                        $7.100              $5.260                  $5.400
Profit /loss - all segments, millions                     $1.0              $770.0                  $818.0
Revenue - retail segment, millions                      $1.100              $855.0                  $915.0
Profit/loss - retail segment, millions                   $89.0               $32.0                  $184.0
retail manufacturing profit, millions                   $232.0              $174.0             x             x
store visitors, millions                                  28.0                21.5                    21.9
avg. store revenues, millions                             $6.7                $5.0                    $5.1
stores opened during quarter                                 5                   7                       8
average stores open                                        169                 172                     180
CPUs sold - retail stores                              308,000             275,000                 330,000
retail lease commitments-total, millions                $906.0            $1,000.0




Notes:

In Q3 Apple changed the way it reports revenue for the Retail segment, no longer comparing costs to
major U.S. channel partners.

In Q3 Apple changed the way it accounts for AppleCare and .Mac sales, spreading it ove the life of the
product instead of loggint the reveue immediately.

Yellow indicates a record figure.



   ifoAppleStore.com
                                           Apple Inc. Retail Segment
                                                             • Financials •
Apple's fiscal year begins September 1st, with each quarter composed of a varying number of days,
but roughly 90 days per quarter.




   ifoAppleStore.com

				
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