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					BENCHMARKING YOUR BUSINESS FOR PERFORMANCE
BENCHMARKING provides a measure of organizational performance relative to a sample of other
similar businesses. Businesses that benchmark their performance better understand their business
positioning, market growth and asset utilization.



NZ COMMERCIAL ACCOMMODATION MONITOR
          KPIs – occupancy, visitor arrivals, length of stay, visitor nights
          Region – national, RTO
          Sector – hotel, motel, backpacker, holiday park
          Origin – domestic, international

                                                         January 2012
 KPI                                       Month                                Year
                          Yr Biz          Rotorua        NZ        Yr Biz     Rotorua     NZ
 Occupancy                                 56.8%       48.0%                   41.7%    36.9%
 Arrivals                                   5.0%       -2.6%                   -1.7%    -2.4%
 Stay (nights)                              1.82        2.11                    1.73     1.95
 Total Nights                              -0.7%       -4.2%                   -2.5%    -1.0%
   Domestic                                +1.3%       -2.4%                   +0.7%    +1.1%
   International                           -3.2%       -7.1%                   -6.0%    -3.9%
Source: Statistics NZ, Commercial Accommodation Monitor




ROTORUA ATTRACTION & ACTIVITIES MONITOR
          Full report available only to participating businesses, however
           topline results available in Rotorua Tourism In Focus
          KPIs – visits
          Origin – domestic, international

                                                 January 2012
 KPI                                     Month                    Year
                                Yr Biz      Rotorua      Yr Biz     Rotorua
 Attractions Visits                         +10.3%                   -1.4%
   Domestic                                 +22.5%                   +2.5%
   International                             +5.7%                   -3.0%
 Activities Visits                           -0.4%                   +4.6%
   Domestic                                 +19.6%                  +15.1%
   International                            -13.9%                   -2.1%
Source: APR Consultants, Rotorua Attractions & Activities Monitor




Destination Rotorua Marketing
NZ CONVENTION ACTIVITY SURVEY
          KPIs – conferences, delegates, delegate days
          Region – national, Bureau
          Type – associate, corporate, government, other
          Origin – domestic, Australian, other international

                                            YE December 2011
 KPI
                                 Yr Biz         Rotorua              NZ
 Conferences                                    +10.4%             -20.8%
 Delegates                                      +41.8%             -19.4%
 Delegate Days                                  +54.7%             -16.4%
   Domestic                                     +45.5%             -13.2%
   Australia                                   +531.1%             -35.5%
   Other Intl                                   +70.6%             -25.2%
Source: Ministry of Economic Development, Convention Activity Survey




TOURISM BUSINESS BENCHMARKS AVAILABLE ON PAID SUBSCRIPTIONS
NZ Business Benchmarking Survey (The University of Waikato)
    KPIs- income, profitability, overhead structure, ratios per person, liquidity and
       capital structure
    Tourism classifications reported - hotels, motels, holiday parks, adventure
       tourism, scenic/sightseeing transport
    Other tourism classifications available if subscription rates increased

Hotel Associations (NZ Hotel Council and STR Global)
    KPIs - occupancy, capacity, room nights, RevPAR
    Star rating
    Guest type - FIT, group, C&I, crew,
    Origin - domestic, key international markets
       www.nzhc.org.nz          www.strglobal.com



MORE INFORMATION
          Destination Rotorua Marketing
           email gina@rotoruanz.com to receive freely available tourism monitors
          Ministry of Economic Development
           www.med.govt.nz/sectors-industries/tourism/tourism-research-data
          Statistics New Zealand
           www.statistics.govt.nz
          Business Consultants & Accountants / Tertiary Institutions



For any further queries or questions at all please feel to contact me:
Gina George
Tourism Insight Analyst
DDI: +64 7 351 7109
Email: gina@rotoruaNZ.com

Destination Rotorua Marketing

				
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