29oct 63 Huis by YH95e8

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									Sound and Vision: Educational Projects



    Edwin van Huis
                          Fiat/Ifta 2005
    General Director      Beijing seminar




                                   29/9/12
                         strategy




                                Public access through:



                                •      Digitalization of collections
                                •      A multimedia catalogue
                                •      Broadband distribution
                                •      Rights management


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Nederlands Instituut voor Beeld en Geluid                              29/9/12
                                The big picture


                                                                                                    content
                                                              content
                                                                                                   (encoding)
                                                              (import)
                                                                         Digital Archive

                                   Digital Facility (TV)
                                   Cursor (Radio)
                                   Power Station (Metadata)   metadata
                                                                                                   metadata
                                                              (import)
                                                                                                 (conversions)


                                                                                     catalogue




                             Broadcast                   Educatie                 Beeld en           Public Web
                                                                                                                  Enz.
                            Professional                                        Geluid Media          Access
                                                                                 Experience



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Nederlands Instituut voor Beeld en Geluid                                                                                29/9/12
              Universities




                                   • Started in 2002
                                   • Broadband distribution
                                   • 4.000 hours of AV-materials
                                   • Start funded by the government
                                   • Now funded by subscription-fee by
                                     universities based on number of students
                                   • Programs added on demand
                                   • Recent programs (week) added automatically


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Nederlands Instituut voor Beeld en Geluid                                         29/9/12
              Schools (primary and secondary)




                                   • Started in 2005
                                   • Broadband distribution
                                   • 4.000 hours of AV-materials
                                   • For three years funded by the government
                                   • After that funded by subscription-fee by
                                     schools based on number of students
                                   • Programs added on based on curriculum
                                   • In future also added on demand
                                   • Recent programs (week) added automatically


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Nederlands Instituut voor Beeld en Geluid                                         29/9/12
                                Schools




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Nederlands Instituut voor Beeld en Geluid   29/9/12
                             TELEBLIK



                              Teleblik is a webportal for all schools and educational
                              institutions in the Nederland that gives access to:
                              - 3.000 uur av-materiaal, specially selected and
                                        contextualised
                              - cut in fragments
                              - tied to a curriculum tree
                              - tied to existing methods
                              - tied to the original programm
                              - enriched with educational keywords



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Nederlands Instituut voor Beeld en Geluid                                        29/9/12
                                First results


                              - 3.700 scholen have signed an agreement to use
                              Teleblik for their pupils in the first 3 months. That is
                              35% of all schools in the Netherlands!

                              - more than 1.1 mln students have access

                              - 80% uses the content,

                              - satisfaction rate 7,5




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Nederlands Instituut voor Beeld en Geluid                                            29/9/12
                                   Rights




                              - negotiated agreements with 40 organizations
                                representing rights holders
                              - based on the exception for educational purposes in
                                the copyright law

                              - special attention to moral rights and personal rights


                              - small compensation for rights holders


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Nederlands Instituut voor Beeld en Geluid                                         29/9/12
                    Costs




                              budget:         2005   2006   2007

                              encoding        550k   350k   300k
                              technique       900k   260k   260k
                              contextualize   150k   500k   350k
                              marketing       150k   250k   150k




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Nederlands Instituut voor Beeld en Geluid                    29/9/12
              Educational gains




                                   AV content is especially useful in primary and secondary
                                     education:
                                   • Use of AV-content motivates the student
                                   • AV content is better memorized than books
                                   • AV useful to stimulate individual learning
                                   • AV demonstrates complex processes language
                                     independent
                                   • Close to the natural interest of the students
                                   • Can easily be combined with other learning objects




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Nederlands Instituut voor Beeld en Geluid                                                     29/9/12
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Nederlands Instituut voor Beeld en Geluid   29/9/12

								
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