ShopperTrak Press Release 200912 KPI API WRC UK by VII9jovw

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Media Contacts:
Sara Munoz                                      Nikki Scrivener
ShopperTrak                                     Fourth Day PR
+44 (0) 1494 460 464                            Tel: 020 7403 4411
Email: smunoz@shoppertrak.com                   Email: Nikki@fourthday.co.uk


                 ShopperTrak Introduces More Choices in Data Delivery

       — Key Performance Indicator API Beta enhances business decision-making —



London, UK — 20 September 2012 — Retailers and developers can now build custom

mobile and web-based applications that leverage ShopperTrak’s foot-traffic data and

analytics. They can do this by participating in the beta program for a new key performance

indicators-focused application programming interface (API).


       The new API will provide easy, programmatic access to ShopperTrak data and

insights to allow customers to make more informed business decisions. ShopperTrak’s API

provides retail analytics that include access to a retailer's conversion rates, ShopperTrak

STAR (shopper-to-associate ratio) and ShopperTrak Power Hours™.



       “We are continually delivering new ways for retailers to use foot-traffic analytics to

improve their businesses and the customer experience,” said Todd Starcevich, CEO of

Europe and Middle East for ShopperTrak. “The new API will allow customers to combine

retail traffic data and analytics with data from their workforce management and POS

solutions to provide a more comprehensive picture of their retail operation.”



       For more information about ShopperTrak’s beta program, visit booth number 38 at

the World Retail Congress, Sept. 19-21 at the ExCel Centre in London, or visit

www.shoppertrak.com.
About ShopperTrak

ShopperTrak is a retail technology company that anonymously counts people, analyses data
and identifies opportunities to increase revenue for retailers, mall developers and
entertainment venues. Founded in 1995, ShopperTrak counts billions of shoppers annually
in more than 50,000 locations across 74 countries. The Chicago-based company has more
than 200 employees with offices in High Wycombe, UK; Dubai, United Arab Emirates; and
Shenzhen, China. Find out more at http://www.shoppertrak.com.

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