Bharti AXA General Insurance focuses on Kochi to strengthen its base
in the South
Double its business in Kochi and South Zone
Exponentially grow SME line of business in the region
Plans to penetrate deeper into rural segment to reach the underserved
Kochi, February 22nd, 2012: Bharti AXA General Insurance Company Ltd, amongst the fastest growing
multi-line Insurance Companies in India has grown its Gross Written Premium by 47% in 2011. The
Company is now planning to double its business from the South from 23% to 46% by end of calendar year
2012 and Kochi’s contribution to the South zone from 5 % to 10 % respectively. The company has sold
over 279782 policies and has settled 50070 claims in the South Zone. Bharti AXA GI has 13 branches in
the South Zone; Bangalore, Bellary, Chennai, Hyderabad, Kochi, Vijayawada, Vishakhapatnam, Hubli,
Madurai, Mangalore, Mysore, Salem, Secunderabad, Coimbatore. And 26 points of presence in the Zone;
Anantapur, Belgaum, Bijapur, Calicut, Chikbalapur, Davangere, Guntur, Karimnagar, Khammam,
Kurnool, Mahaboobnagar, Nalgonda, Namakkal, Nellore, Pondicherry, Rajahmundry, Shimoga, Thrissur,
Tirunelveli, Trichy, Trivandrum, Tumkur, Vellore, Vijayanagaram, Villupuram, Warangal.
The Growth in South Zone will come from;
Penetrating deeper into rural and semi-urban markets across the state through
strategic tie ups with Micro Financial Institutions that will provide a platform to reach the
Growing the SME line of business in the region.
Kochi contributes Rs.14.59 crores volume of business from South Zone, where in 70% of the business
comes from Motor vertical followed by Health and Commercial Lines which is 18% and 12%
respectively. Bharti AXA GI has tied up with over 32 garages in Kochi to offer cashless facilities for its
motor customers. It has also tied up with 22 hospitals in the city to facilitate cashless hospitalization.
The Company has sold over 11741 policies and settled 2311 claims in Kochi.
Commenting during the conference, Mr. Sampath Kumar, CFO, Bharti AXA General Insurance said
“Kochi is a key market for us in the southern region which currently contributes 5% to the company’s
overall South Zone revenue. We aim to double the Kochi’s contribution in the coming year through
increasing our sales in the vertical of MFIs, Health and Commercial lines. In 2012 we look forward to
increase our presence in Kochi and also improve our internal efficiency and enhance organizational
Speaking on the similar line, Mr. Manoj Nair, Zonal Vice President, South, Bharti AXA General
Insurance said “We would like to keep the momentum going with respect to the Kerala market with
60% coming from motor, 30% from health and 10% from commercial lines. Kochi being the financial
hub of Kerala with over 2 million population known to be the biggest urban agglomerate with 60%
living in urban areas and around 40% of the population of the region engaged in agriculture & allied
sector , We see a huge potential for our retail as well as commercial line products for the customer
base in Kochi. At national level, we currently have tie ups with over 3500 hospitals and 1900 garages
pan India where consumers can avail cashless facility.”
Bharti AXA GI already has a wide range of product mix in its repertoire. The product range of 56
products caters to customers small and large; rural to semi-urban to urban; private individuals to
commercial and from small enterprises to large industries. For each segment an ensemble of products
has been conceived and designed to meet the varying needs of the customers. The company’s unique
Smart Health Critical Illness policy covers over 20 critical illnesses, the highest in the market;
Commercial line products comprises of property, engineering, marine and trade credit. With a 24/7
claim support Bharti AXA GI has a multi- modal claim settlement.
Brief look at Bharti AXA General Insurance: Business update
Over 6.5 lakh policies sold and 1.2 lakh claims settled in 2011.
Top three contributors to the overall business are motor insurance at 70% followed by Health
and Personal Accident at 18% and Commercial Lines which stands at 12%.
In terms of zonal contributions the West leads with 36% followed by North at 35%, South at 23%
and East at 6%.
Channel contribution – Retail Agency contributes 68%, Corporate & Alternate channels
contribute the rest.
Tie-ups for cashless settlements with over 3800 hospitals and 1990 car garages pan India.
The Only Insurer in India across Life and General Insurance to win any award at the Asia
Insurance Industry Awards, 2011 by winning the “Risk Manager of the Year ” award.
Won the “Personal Lines Growth Leadership” award at India Insurance Awards 2011.
Bharti AXA General Insurance:
Bharti AXA General Insurance Company Ltd is a joint venture between Bharti Enterprises, a leading
Indian business group and AXA, a world leader in financial protection. The joint venture company has a
74% stake from Bharti and 26% stake of the AXA Group. Presently the organization has cashless facilities
in over 3500 network hospitals and over 1900 garages as well as 24/7 claims registration through multi-
modal channels like e-mail and SMS. Incorporated on 13th July 2007, Bharti AXA General Insurance is
headquartered in Bangalore. The organization commenced national operations in August 2008 and
currently has 135 points of presence in 50 branch offices across the country. It holds a market share of
3.41% among private insurers (as of Nov 2011). The company has had a capital infusion of INR 746
crores so far.
Bharti AXA General Insurance is the only Indian company in the Life & General Insurance category to
have been nominated for and won the “Risk Manager of the Year” award at the Asia Insurance Industry
Awards 2011. The organization was also awarded the prestigious “Personal Lines Growth Leadership
Award 2011” at the India Insurance Awards 2011. Further, it is also the first organization in the GI
Industry to receive dual certifications of ISO 9001:2008 & ISO 27001:2005 within the first year of
operations in 2009 and subsequently re-certified in 2010.
For further information
Hanmer MSL Communications Pvt Ltd
Bharti AXA General Insurance Co.Ltd
Mobile: +91 98450 94166
Mobile: +91 90085 66887