The North Simcoe Economic Action Initiative EAI is a collaboration of the Town of Midland by nMYFuu3


For immediate release

                                                 NORTH SIMCOE ECONOMIC ACTION INITIATIVE

July 18, 2012

                               North Simcoe municipalities launch
                                HURONIA ECONOMIC ALLIANCE

The North Simcoe Economic Action Initiative (EAI) is a collaboration of the Town of Midland, Town of
Penetanguishene, Township of Tay, and Township of Tiny to enhance the economic development
aspirations of the area. Initiated in 2010 by the Mayors of the four local municipalities, the Economic
Action Initiative concept was approved in early 2011 and formally kicked off with the approval of the
EAI STRATEGY documents (Part 1 – Vision and Strategy and Part 2 – Organization-Actions-
Budget) in November of 2011 by the four municipal Councils’.

As part of its ongoing work and the evolution of the EAI, a new name and a new brand was required
to move the local economic development work, including a dedicated area economic development
website, to its next logical stage.

The HURONIA ECONOMIC ALLIANCE builds on the historic and long standing Huronia brand for
this area of Ontario and reflects the unique alliance between the four north Simcoe municipalities of
Tiny, Tay, Penetanguishene and Midland to further our common interests in local economic
development. The new brand, shown below, provides a simple yet elegant expression of the
Huronia name done in a blue reflective of our common connection to the waters of Georgian Bay
and three colored waves building on the colour pallets of the four municipal logos.

For more information on the HURONIA ECONOMIC ALLIANCE or the past work of the North
Simcoe EAI, please see the contacts below. Look for the roll out of the new website at in the coming months.

                                                - 30 -
                                                               Mayor Gord McKay        Mayor Scott Warnock
                                                                 Town of Midland           Township of Tay
                                                                  (705) 526-4275            (705) 534-7248

                                                            Mayor Gerry Marshall            Mayor Ray Millar
                                                        Town of Penetanguishene             Township of Tiny
                                                                 (705) 549-7453              (705) 526-4204

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