"The North Simcoe Economic Action Initiative EAI is a collaboration of the Town of Midland"
MEDIA RELEASE For immediate release NORTH SIMCOE ECONOMIC ACTION INITIATIVE July 18, 2012 North Simcoe municipalities launch HURONIA ECONOMIC ALLIANCE The North Simcoe Economic Action Initiative (EAI) is a collaboration of the Town of Midland, Town of Penetanguishene, Township of Tay, and Township of Tiny to enhance the economic development aspirations of the area. Initiated in 2010 by the Mayors of the four local municipalities, the Economic Action Initiative concept was approved in early 2011 and formally kicked off with the approval of the EAI STRATEGY documents (Part 1 – Vision and Strategy and Part 2 – Organization-Actions- Budget) in November of 2011 by the four municipal Councils’. As part of its ongoing work and the evolution of the EAI, a new name and a new brand was required to move the local economic development work, including a dedicated area economic development website, to its next logical stage. The HURONIA ECONOMIC ALLIANCE builds on the historic and long standing Huronia brand for this area of Ontario and reflects the unique alliance between the four north Simcoe municipalities of Tiny, Tay, Penetanguishene and Midland to further our common interests in local economic development. The new brand, shown below, provides a simple yet elegant expression of the Huronia name done in a blue reflective of our common connection to the waters of Georgian Bay and three colored waves building on the colour pallets of the four municipal logos. For more information on the HURONIA ECONOMIC ALLIANCE or the past work of the North Simcoe EAI, please see the contacts below. Look for the roll out of the new website at www.investhuronia.ca in the coming months. - 30 - Mayor Gord McKay Mayor Scott Warnock Town of Midland Township of Tay (705) 526-4275 (705) 534-7248 firstname.lastname@example.org email@example.com Mayor Gerry Marshall Mayor Ray Millar Town of Penetanguishene Township of Tiny (705) 549-7453 (705) 526-4204 firstname.lastname@example.org email@example.com