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					Investor Presentation

      June 2011


                        1
Safe Harbor

This presentation contains forward-looking statements reflecting management's current forecast of
certain aspects of InsWeb's future. It is based on current information, which we have assessed,
but h h b                    d          d   b
b which by its nature is dynamic and subject to rapid and even abrupt changes. Forward-looking
                                                         d   d       b       h                d l k
statements can be identified by words such as “believes”, “expects”, “projects” and similar
expressions, or by reference to a result or event for a future period regarding: projected future
revenues, revenue growth, expenses, profitability and financial position; marketing and consumer
acquisition; strategic initiatives aimed at accelerating growth and profitability, including strategic
                                                                  companies
acquisitions; increased or decreased participation by insurance companies, agents and other
purchasers of consumer leads; and product and technological implementations. InsWeb's actual
results might differ materially from those stated or implied by such forward-looking statements
due to risks and uncertainties associated with InsWeb's business, which include, but are not limited
to: variations in consumer usage of the internet to shop for and purchase insurance; the
      g             p     y                   p                                                p
willingness and capability of insurance companies or other insurance entities to offer their products
or instant quotes on InsWeb's website or through InsWeb's licensed subsidiaries; changes in
InsWeb's relationships with existing insurance companies or other customers, including, changes
due to consolidation within the insurance industry; the effects of competition on InsWeb's
consumer acquisition strategies; InsWeb's ability to attract and integrate new insurance providers
and strategic partners; implementation and consumer acceptance of new product or service
  ff i     the    t        f liti ti
offerings; th outcome of litigation in which I W b is a party; insurance and financial services
                                      i   hi h InsWeb i        t i              d fi     i l    i
industry regulation; fluctuations in operating results; or other unforeseen factors. The forward-
looking statements should be considered in the context of these and other risk factors disclosed in
the InsWeb's filings with the Securities and Exchange Commission.




                                                                                                    2
What We Do




            A comparison shopping engine for insurance



   Consumers                                    Insurance
    Research and find                           Providers
        insurance                              Online channel to
     providers online                          acquire customers


  • 69% Auto *                            Network reaching critical mass
  • 17% Health *                          • 9 of 10 largest Auto carriers
  • 6% Property *                         • 6 of 10 largest Health insurers
  • 6% Life *                             • 14,000 out of 125,000 agents
  • 1% Other *

* Based on Q1 2011 revenues

                                                                              3
    Company Overview

•   Founded in 1995

•   Leading player in online l d generation f insurance
    L di     l     i    li   lead       i   for i

•   2010 Revenue of $42m; 6-year revenue CAGR of 19%

•   Recent acquisition of P t
    R     t     i iti             Media      t           b   d
                        f Potrero M di augments revenue; broadens
    verticals, marketing channels

•   Adjusted EBITDA and Net Income profitable; focus on cash
    generation
       2010 Adjusted EBITDA of $3.4m; Free Cash Flow of $4.4m

•   Strong, cash-rich, debt free
    Strong cash rich debt-free balance sheet

•   Headquarters: Sacramento, CA with 74 employees



                                                                4
Investment Highlights
               •Current $5b TAM - online insurance lead gen market
  Market         •Auto and Property - $4.5b
                 •Life and Health - $500m             (Internal estimates)



               •2nd largest online insurance distribution network
  Position      (3 players control 90% of the market)
               •Distributed 8m leads in 2010
                Distributed


               • Predictable and improving gross margins drive
  Business       operating leverage
   Model       • Multiple high-quality traffic sources


               • Critical mass of participating carriers and agents
 Barriers to     Proprietary,
               • Proprietary scalable technology infrastructure
   Entry       • 5 patents; ~1,500 web domains



                                 g          ;
               • Established management team; over 30%
Management       ownership

                                                                             5
Insurance Advertising Spending Online

                                US Online Advertising Spending by Financial Services
                                       and Insurance Companies, 2008-2011
                                                ($ in billions and % of total)



                                                                                    Insurance % of
                                         Financial Services            Insurance
                                                                                   Financial Services

                2006                          $2.54
                                              $                           $
                                                                          $0.72          28%

                2007                          $3.26                       $0.98          30%

                2008                          $4.32                       $1.38          32%

                2009                          $5.10                       $1.68          33%

                2010                          $5.85                       $1.99          34%

                2011                          $6.60                       $2.31          35%




 Source: eMarketer, July 2007


                                                                                                        6
Potrero Media Acquired in Q4 2010
• Specialize in Search Marketing
• Focus on the Health Insurance Vertical
• Complementary Talent


                    Top Web Properties




                                           7
    How We Acquire Consumers
    Q1 2011
                                                  % of Transaction Revenue
                                                    by Consumer Source

     Margins managed
     through real-time
     bidding approach                                       24%              31%
     based on query of
     providers immediately
     available to purchase
     a lead
                                                                    45%




                                    Direct to Consumers          Form Hosting          From Competitors


•   Direct to Consumers: Consumers who started a shopping session on a website of InsWeb or its subsidiaries. Includes
    Email Marketing, Display Advertising, and Search Advertising
•   From Competitors: Consumers who were acquired by InsWeb from its competitors – Bankrate (NetQuote, Insureme, and
    Trouve) and ITSOL (Insuranceleads.com and AllWebLeads) - in the form of qualified leads.
•   Form Hosting: Consumers who InsWeb acquired directly from non-competitor 3rd parties in the form of qualified leads.

                                                                                                                         8
Who Buys Our Leads
Q1 2011
               % of Transaction Revenue
                     by Lead Type


                                    7%

                  40%
                                                         12k+ local agencies
                                                            and agents
                                       40%
                      13%




          Direct to Carriers       CPC Advertising
          Agent Insider / Broker   Aggregator Partners




                                                                        9
    Our Assets
•    Robust distribution
             g                    p
        Strong Carrier Relationships

        Diverse and growing Agent Network of over 14,000 agents

•    Sophisticated, proprietary technology platform
        5 patents

        Real-time bidding for leads

        Revenue-maximizing algorithm for displaying advertisers

•    Own approximately 1,500 domains
        MedHealthInsurance.com

        InsuranceRates com and others yet to be developed
        InsuranceRates.com

•    Significant NOLs
        $190m in Federal NOLs; $75m in State NOLs



                                                                  10
  Strong Carrier Partnerships
Select Clients – Auto                             Select Clients - Health




      Direct Relationships with 9 of the Top 10      Direct Relationships
              Auto Insurance Carriers                                p
                                                     with 6 of the Top 10
                                                      Health Insurance
                                                           Carriers

                                                                            11
     AgentInsider Platform
    • Launched Sept 2005
      Top ranked
    • Top-ranked Insurance lead
      provider *
               Ranked #1 in Qualification Rates **

               Ranked #1 in Volume Growth **

               Ranked #2 in Conversion Rates **

    • Allows local agents to directly
             t ith I W b’
      connect with InsWeb’s consumers
    • More than 7.5m auto, home and
      life leads sold to date
* Leads360® Insurance Lead Provider Awards – Ranked 34
National Insurance Lead Providers

** Qualification Rate: Percentage of leads were contactable and
interested in the product or service the lead buyer was offering
** Volume Growth: Which lead providers increased the volume
of leads they sold to the same client set between 2009 and 2010
** Conversion Rate: Percentage of leads that generated revenue
for Leads360 customers                                             12
AgentInsider Lead Volumes
Over 7.5M leads sold since inception

  700,000


  600,000


  500,000


  400,000


  300,000
  300 000


  200,000


  100,000


        0
              05
                     06
                            06
                                   06
                                          06
                                                 07
                                                        07
                                                               07
                                                                      07
                                                                             08
                                                                                    08
                                                                                           08
                                                                                                  08
                                                                                                         09
                                                                                                                09
                                                                                                                       09
                                                                                                                              09
                                                                                                                                   Q110
                                                                                                                                          Q210
                                                                                                                                                 Q310
                                                                                                                                                        Q410
                                                                                                                                                               Q111
            Q40
                   Q10
                          Q20
                                 Q30
                                        Q40
                                               Q10
                                                      Q20
                                                             Q30
                                                                    Q40
                                                                           Q10
                                                                                  Q20
                                                                                         Q30
                                                                                                Q40
                                                                                                       Q10
                                                                                                              Q20
                                                                                                                     Q30
                                                                                                                            Q40
                                                                                                                                                                      13
AgentInsider Revenue
(in Millions)
• Exceeded $4M for first time in Q1 2011
• Revenue growth of 12% per quarter since inception

 $4.5

 $4.0
                                                                                                                                                      9
 $3.5
 $3 5




                                                                                                                                                    Active Reps
                                                                                                                                                    A
                                                                                                                                        9
 $3.0                                                                                                                      7
                                                                                                                 5
 $2.5
                                                                                                   5
 $2.0
                                                                                      4
 $1.5                                3
                                                  3             2         2
               2         2
 $1.0

 $0.5

 $0.0
 $0 0
        Q405
               Q106
                      Q206
                             Q306
                                    Q406
                                           Q107
                                                  Q207
                                                         Q307
                                                                Q407
                                                                       Q108
                                                                              Q208
                                                                                     Q308
                                                                                            Q408
                                                                                                   Q109
                                                                                                          Q209
                                                                                                                 Q309
                                                                                                                        Q409
                                                                                                                               Q110
                                                                                                                                      Q210
                                                                                                                                             Q310
                                                                                                                                                    Q410
                                                                                                                                                                  Q111
                                                                                                                                                                         14
Financial Overview

                 •   6 year CAGR of 19%
   Revenue       •   Increased drivers through acquisition of
                     Potrero M di
                     P       Media


                 •          y          p           g
                     Steady OPEX and predictable gross
 Leverage in         margins, combined with scalable
  the model          distribution network, provides strong
                     operating leverage


                 •   EBIT comprised largely of free cash flow
 Focus on cash   •   Low capital requirements
  generation     •   Virtually no inventory; DSO’s 21–30
                 •   Significant NOL’
                     Si ifi     t NOL’s


                 •   Cash and short-term investments of
    Strongg          $9.2m
                     $9 2m (as of 3/31/11)
 balance sheet   •   No debt
                                                                15
Annual Revenues
(in Millions)




    $50
                                                           $42.4
    $40                                    $37.5
                                   $33.2           $35 1
                                                   $35.1

    $30                    $28.5
                   $25.0

    $20
           $14.7
           $14 7

    $10

     $0
           2004    2005    2006    2007    2008    2009    2010




                                                                   16
Quarterly Revenues
(in Millions)


   $15
                                                                             $13.9
                                                                             $13 9
                                                                     $13.2


                                                             $10.5
   $10    $9.5                            $9.5
                        $8.9                       $9.2
                                                   $9 2
                                   $8.7
                 $8.0




    $5




    $0
         Q109    Q209   Q309      Q409    Q110    Q210       Q310    Q410    Q111

                               Revenue    4 Qtr Moving Avg




                                                                                     17
Adj EBITDA & Cash Flow
(in Millions)


   $2.5                                                                                                    25%

   $2.0                                                                                                    20%

   $1.5                                                                                                    15%

   $1.0                                                                                                    10%

   $0.5                                                                                                    5%

    $-                                                                                                     0%
             Q
             Q109       Q
                        Q209      Q309
                                  Q         Q
                                            Q409       Q110
                                                       Q         Q210
                                                                 Q         Q
                                                                           Q310       Q
                                                                                      Q410      Q
                                                                                                Q111
  $(0 5)
  $(0.5)                                                                                                    5%
                                                                                                           -5%

  $(1.0)                                                                                                   -10%

  $(1.5)                                                                                                   -15%

  $(2.0)                                                                                                   -20%

  $(2.5)                                                                                                   -25%
            Adjusted EBITDA           Cash Flow from Operations              (Adjusted) EBITDA Margin


  We define Adjusted EBITDA as net income (loss) excluding interest, taxes, depreciation, amortization, share-
  based compensation, and other non-recurring gains and losses that are not related to the Company’s continuing
  operations.                                                                                                     18
    Leverage and Scalability of the Model

•    Non-marketing OPEX relatively fixed
        Operating Expenses reduced in Q211 yields increased operating margins
            New lease effective 5/1/11 - savings of approximately $700,000 annually

            Reduced headcount (13%) effective 5/31/11 - savings of approximately $1,400,000
                 ll
            annually

•    Sophisticated technology manages to minimum overall gross
     margin of 30%
•    Growing distribution network of carriers and agents increases
     gross margins ($ and %) as leads are distributed more times
•    Incremental gross margins drop directly to bottom-line




                                                                                              19
Growth Strategy


                •   Continued ability to control gross
  Increasing
                    margins; incremental margin drops to the
 Monetization       bottom-line




  Expanding     •   Increasing the number of times a lead is
   Network          distributed




                •   Seek out additional targets that
 Acquisitions       complement the business and are
                    expected to be quickly accretive



                                                               20
Investor Relations Contact




Jennifer Jarman
              Group,
The Blueshirt Group for InsWeb
415-217-5866
jennifer@blueshirtgroup.com




                                 21
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