RECRUITMENT OF MARKETING COMMUNICATIONS OFFICER
Easy Bean makes one-pot meals based on 100% natural ingredients. We have a
small commercial kitchen based on a farm in South Barrow, Somerset. We are an
entrepreneurial company that started trading in Nov 2007 and our largest
customer is Waitrose. Our prepared food is produced in small batches and has a
“home made quality”. Supplied chilled to independent retailers through
wholesalers and into Waitrose, Booths and Ocado directly.
For full background information please go to www.easybean.co.uk
This is a role for a hands-on communications executive who is a skilled copy
writer who has an affinity with our target consumer. A clear understanding of the
Easy Bean brand and our ambitions is essential. In addition be keen to work for a
company that strives to be socially responsible and with a passion for what we
Responsibilities to include:
Social Media - promote Easy Bean to our target market via Facebook,
Twitter and any other relevant social media. Take an active part in
drawing up a strategy and then plan content accordingly. Undertake the
daily entries and responses.
Be fully involved in keeping the design of the sites up to date and in line
with our developing image. Ensure that the correct brands tone is
Work on social media campaigns and be responsible for their
Co-ordinate any advertising we may choose to undertake.
Write and illustrate the Easy Bean blog.
Website – manage and keep site up to date. This will include news items,
show info, stockists, new products etc.
Manage the site as part of communication campaigns. As for social
media ensure brand tone is adhered to.
E-newsletters & Consumer database – establish and manage both.
Organize methods of building our database.
Advertising – Trade advertising includes inserts into wholesaler brochures
and trade magazines. Assist with creating the design and copy along with
deciding on the most effective placement for our budget. Likewise for
consumer advertising as and when it becomes part of our
- Forward planning for our library of photos in particular for product
- Coordinating communication campaigns
Awards – assist with selecting and entering Easy Bean for food and other
Shows and Events – agree with MD a programme of consumer shows for
the year. Take responsibility for the booking and organization of them. Be
active in taking Easy Bean to festivals.
PR – according to your skills, take on the responsibility of the trade and
consumer PR for Easy Bean.
Sampling – develop creative ways in which we can get consumer trial of
our range; including in-store, the work place, the unexpected place!
The support team for this role includes: the MD and Easy Bean team members as
well as external agencies – our designer, possibly a PR agency and inputs from a
marketing communications agency when required.
This is potentially a full time salaried position, although we are flexible on the
number of days and the timetable according to candidate’s skills. For instance
we are happy to consider a three or four day week and the hours can be
tailored to suit those with the need to collect children from school.
Creative word smith with a flair for marketing.
Fully in tune with the mind set of our target consumer.
Hands-on experience in the relevant fields of communications in
particular in social media, blogs and website management.
Freedom to be able to spend some time away from home on occasion
and enjoy doing so.
Good organizer and an eye for detail
Good level of education, likely to be to degree level.
We are a very small company and we hope to engender a really good
and friendly team spirit. Please see our beanifesto on our website for what
we believe in – it would be good if this fits in with the candidates attitudes.
Last but not least the MD is a real foodie at heart and likes to think people
are working with a product that really interests them. We hope anyone
working for easy bean becomes a bean ambassador!