INFORM meeting

							                                       Fifth meeting of INFORM
                       Community network of Regional Policy communication officers
                                            15-16 June 2010
                              Borschette Building, 36 rue Froissart, Brussels

 Tuesday, 15 June
10h00- During the morning two meetings for INFORM core group members will be held in parallel:
12h00
         1) A co-ordination meeting between core INFORM members and participating Commission
         representations (COMM REP) plus DG REGIO staff to explore possibilities for increasing the
         visibility of Regional Policy in each Member State (room AB 1A) and

           2) A core group member meeting with DG REGIO, for those INFORM members whose COMM
           REP cannot participate. The group will debate how the role of the INFORM core group could
           evolve. (room AB 1B)

           The meetings take place in the Borschette Conference centre.
           All COMM REPs were invited to participate, but especially those that could not attend the last
           INFORM conference in December 2009. Final confirmation of the participating COMM REPS
           will be available by 1 June.

Official beginning for all INFORM members
13h00 -    Lunch and Registration of participants, Centre Borschette
14h00
14h00      Plenary: General and core group meeting together
–          Opening remarks and chair of the meeting:
14h15      Raphaël Goulet, European Commission, Directorate-General for Regional Policy, Head of Unit;
           Communication, information and relations with third countries

                Presentation of the agenda
           Latest information from DG REGIO
14h15      Presentation of conclusions from the morning session – trilateral meetings of participating
–          Commission Representations, INFORM members and DG REGIO and outcome of INFORM core
14h30      group discussion on their role in the future
14h30–          Working with the media
15h30               Ton van Lierop, Spokesman for the Commissioner for Regional Policy, Johannes Hahn
15h30-     Giving visibility to EU regional policy:
16h00           Impact and results of the 2000-2006 programme period
                EU Regional Policy on Euractiv; www.euractiv.com
16h00–     Coffee break
16h15
16h15      3 parallel Workshops: Which actions help most to ensure visibility of EU Regional Policy
–          in your programme area?
18h00
                1) Experiences of Convergence and Cohesion Fund programmes
                2) Experience of Competitiveness programmes
                3) Experience of Territorial Co-operation programmes

           All 3 workshops deal with the same question but from a different perspective. The aim of
           each workshop is to bring communicators together who face comparable conditions and
           challenges (e.g. size of TA budget, programme area or target audience)
           Each workshop should agree on at least 2 positive examples but also one less successful
           communication action. The respective rapporteurs will present these in the plenary session.
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           1) Convergence/Cohesion Fund programmes (room ?):
           Chair: tbd.
           Presentations
           Portugal: Elisabete Quintas, "Good Stories of Innovation at Regional Level: the “Novo Norte”
           Awards Case"
           http://www.novonorte.qren.pt/

           Sachsen, Germany:: Andrea Decker; Matthias Vorhauer, Communication officers for the ERDF,
           SAXON STATE MINISTRY FOR ECONOMIC AFFAIRS, LABOUR AND TRANSPORT; "Making use of
           opinion polls to assess your publicity measures";
           www.sachsen.de
           Rapporteur: tbd

           2) Competitiveness programmes (room?) :
           Chair: tbd
           Presentation:
           Brussels region: Giving visibility to EU projects in Brussels (tbc)
           France, Bertrand Millet; Chargé de mission, DATAR:
           New portal for EU funds in France as of 17 June:
           www.europe-en-France.gouv.fr
           Rapporteur: tbd

           3) European Territorial Co-operation Programmes (room?)
           Chair: tbd
           Presentation: Rasma Rozenberga, Communication Officer, Estonia - Latvia Programme;
           "Lessons from the feedback and awareness survey of the
           Estonia – Latvia Cross-Border Cooperation Programme 2007-2013";
           www.est-lat.eu
           Rapporteur: tbd
18h00–     Plenary: presentation of the workshops' main findings and exchange of views
18h30
18h30      Departure to networking dinner
           Venue: Jazz station (ERDF co-financed), Chaussée du Louvain, 193a-195, 1210 Brussels
           www.jazzstation.be

Wednesday, 16 June

09h00      Morning coffee

09h30                                  List of Beneficiaries – Looking at the road ahead
–
10h30      Expectations of the European Parliament: Presentation of Transparency report of the EP –
           Presentation by Peter Fischer, Information and Communication Officer, European
           Commission, Directorate-General for Regional Policy, Communication, information and
           relations with third countries

                                                 Innovative Lists of Beneficiaries
           Presentations:

           South East Europe programme: Lelia Rotaru, Communication Officer, South-East Europe
           programme:
           http://www.southeast-europe.net/en/projects/approved_projects/
           Lithuania: Akvile Zirguleviciute, Coordinator of EU Structural Funds for Communication
           Activities, Ministry of Finance
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           http://www.esparama.lt/2007-2013/lt/statistikaonline/igyvproj (tbc)
10h30-                                     3 parallel workshops:
12h15
           1. Innovative ways to attract media attention (and the difficulties involved)
           Chair: TBD
           Presentations:
           Czech Republic, Ostrava, "The Cabaret of Europe initiative" Gabriela Kalocova, Project
           Manager, Regional Council of Moravia-Silesia Cohesion Region

           Ostrava framed the promotion of EU regional policy in a wider European information event to
           attract more media attention.

           Italy: "Une bonne pratique? un parcours semé d’obstacles"
           Suzanne Ely, MIUR-DGAI- Ufficio IV, Autorità di gestione, Programmi Operativi Nazionali, FESR
           "Ambienti per l'Apprendimento; FSE "Competenze per lo Sviluppo",

           Hungary, Judit Szücs, Communication officer, Hungarian National Development Agency:
           "Go local! Multimedia campaign to promote EU regional policy funding opportunities"
           Rapporteur: tbd

           2. European Territorial Co-operation – exploring effective communication approaches
           Chair: tbc
           Presentation: INTERREG IVC programme; Nuala Morgan, Communication officer, "Effective
           communication of Territorial Co-operation programmes – the example of the INTERREG IV C
           programme"
           www.interreg4c.eu
           Rapporteur: tbd

           3. Taking stock of social media: Facebook, Twitter et al: When to use it and how
           Is it worthwhile? For what sort of communications? Additional staff requirements?

           Chair: tbd
           Presentations:
           INTERACT programme; Elise Blais, Interact point Vienna, Project officer:
           "Using social media to promote a macro-regional strategy: the example of the Danube
           Region”;
           www.interact-eu.net
           Urbact; Laura Caldironi, Communication officer, Urbact programme secretariat :
           "The use of social media in the Urbact programme"
           www.urbact.eu
           Rapporteur: tbd

12h15-     Closing session in the plenary
13h00           Presentation of the workshops' conclusion and exchange of views
                Announcements, events, next meetings:
                       o 1st European Conference on Public Communication, Committee of the
                           Regions and Région Wallonie
                       o OPEN DAYS 2010 (4-7 October) ETC communication workshop
                       o Next INFORM meeting in November in Madeira?
13h00      Lunch, offered by the Commission, in the Conference Centre Borschette




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