Mission® Foods Unveils NachoTron 3000 at
2011 Border Showdown
The world’s first interactive, competitive nacho-making machine comes to Kansas City to
provide KU and MU fans with a taste of school pride – and nachos
IRVING, TEXAS—November 10, 2011— Mission® Foods brings together its passion for
tortilla chips, hard core football rivalries and nacho innovation as it announces the unveiling of
NachoTron 3000 at the 2011 Border Showdown between the Kansas Jayhawks and Missouri
Tigers on November 26 at Arrowhead Stadium in Kansas City. This spirit of competition has
reached a pinnacle as tailgaters will have the chance to show off their football throwing skills
and team loyalty for free nachos made with Mission’s authentic Border Showdown tortilla chips.
Fans are invited to experience NachoTron 3000, the world’s first interactive, competitive nacho-
making machine created by “scientists” to analyze how human football fandom correlates to
delicious nacho toppings. Before the Jayhawks and Tigers go head-to-head on the gridiron, their
fans will compete in a test of wits and brute athleticism off the field as they throw footballs at
close-range targets in hopes of winning nacho toppings for their Mission tortilla chips and
scoring points for their beloved team.
“The Border Showdown represents the perfect blend of competitive sportsmanship and ravenous
fans that NachoTron 3000 was made for,” explained Pete Thornfield, Director at Mission Foods,
the company who funded the NachoTron research. “Fans should come hungry, both for their
team to win and for nachos.”
NachoTron 3000 will be active from 11 a.m. through the first quarter of the game on November
26 at the 2011 Border Showdown, Lot M between Arrowhead and Kauffman Stadiums. The
final NachoTron 3000 scores will be unveiled during the game.
Limited Edition - Mission Border Showdown Tortilla Chips
To boost pre-game festivities, Mission has released limited edition Border Showdown tortilla
chips now available in stores while supplies last. University of Kansas Jayhawks bags include
red and blue chips while University of Missouri Tigers bags include gold and black chips. Both
Border Showdown varieties come in 12-ounce bags, each adorned with their respective mascot,
and can be found at major grocery and retail outlets in the Kansas City area.
“With Mission tortilla chips serving as the official chips of the 2011 Border Showdown, a
hundred-plus year history won’t be the only thing feeding the rivalry this year,” added
Share the Showdown, Share the Nacho Love
Fans will be encouraged to share their Border Showdown war stories and NachoTron 3000
experiences via social media by visiting Mission on Facebook at
http://www.facebook.com/mission and by checking in on Foursquare.
For more information, visit NachoTron3000.com.
About Mission Foods
Mission Foods, headquartered in Irving (Dallas area), Texas and Gruma S.A.B. de C.V., a
Mexican corporation, was founded in 1949, and is one of the largest tortilla manufacturers in the
United States. Gruma S.A.B. de C.V. is the parent company of Mission Foods (Gruma
Corporation) and is a leading Mexican producer of corn masa flour and tortilla products. It has
operations in Mexico, the United States, Central and South America, Europe and Asia. For more
information, please visit www.missionmenus.com.