Sport Clips 2009 Football TV Spots

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             Results of a 2008 Houston Chronicle reader's poll

 The results of a recent Houston Chronicle reader's poll are in! Readers, fans and alumni all
 agree that UH Athletic sporting events are the best value in the City of Houston and possible
 the entire state of Texas!

         • Over the past seven years, Houston has been to five bowl games, participated in post-
           season play in many other sports and won the conference championship in football,
           baseball, softball and track

         • Under the terrific guidance of Coach Kevin Sumlin, UH won the Armed Forces Bowl
          and the future of Cougar football is bright

         • Since Coach Tom Penders arrived five years ago, the men's basketball team has
           garnered almost more wins than the previous nine years combine

         • The entertainment value of football, basketball and all of the other University of
           Houston sports programs is unsurpassed
                                                                     NEW YORK TIMES
                                                                    College Football Preview 2009 – New York Times 8/29/2009
On a Mission to Push the Limits of Offense
Back when Andre Ware and David Klingler were orchestrating some of the most outlandish offensive performances in history, the University of Houston was the talk of college football. Their Run-n-Shoot
offense of the late 1980s and early 1990s once tallied 1,021 yards and 95 points against Southern Methodist, enabled Klingler to throw for 11 touchdowns in a game and helped Ware become the first
player to win the Heisman Trophy with his team on probation. The Run-n-Shoot era ended after the 1992 season, but not before Houston set 78 individual and 31 team N.C.A.A. records. Despite their
gaudy success, one mark proved elusive for the Cougars: a quarterback passing for 6,000 yards in a single season.

In this era of spread offenses and astronomical offensive numbers, Houston’s redshirt junior quarterback, Case Keenum, is not the subject of Heisman Trophy talk or N.F.L. draft predictions. But at a
program where smashing offensive records has often been the soundtrack, the once-inconceivable barrier of 6,000 is a possibility for Keenum this season. Last year, while Florida’s Tim Tebow,
Oklahoma’s Sam Bradford and Texas’ Colt McCoy dueled for the Heisman, Keenum outgained them all, throwing for 5,020 yards while leading the Cougars to an 8-5 record.“ The crazy thing is that we left
offense out there,” Keenum said. “We left games out there. We left a lot of yards out there and touchdown passes.” While Houston was second in the Football Bowl Subdivision in passing yards and total
offense per game last season, the second-year coach Kevin Sumlin and Keenum said that they believed that the Cougars’ offense could be even better this season. That is why Sumlin, who keeps Ware’s
Heisman Trophy in his office, is promoting Keenum as a dark horse for the award and does not shy from talk about him potentially throwing for 6,000 yards. “There’s a lot of things that people thought
they’d never see,” Sumlin said. “I wouldn’t rule it out.”

With little fanfare last season, Keenum had an F.B.S. sophomore record of 5,241 total offensive yards, which was more than Bradford, who won the Heisman. He also had more passing yards and
touchdown passes (44) than McCoy, the Heisman runner-up. He topped Florida quarterback Tim Tebow, the 2007 Heisman winner, in passing yards, touchdown passes and completion percentage.
Although Keenum’s numbers came in Conference USA, they are pretty good for an undersized quarterback listed at 6 feet 2 inches and 210 pounds, who accepted the only scholarship he was offered
coming out of high school. “In a room full of quarterbacks, you wouldn’t pick him first,” Klingler said in a telephone interview. “He doesn’t stand out because of his size or because of his arm strength or
quickness or athletic ability, but he’s as poised a kid as I’ve ever seen.” Keenum learned to throw because of his father, Steve Keenum, a former coach. When he was the coach at McMurry University in
Abilene, Tex., a 7-year-old Case begged him to be a ball boy. But the elder Keenum would not let Case do it until he could throw a football from the sideline to the officials at the hash marks. “It didn’t take
him long,” Steve Keenum said in a telephone interview. “He was pretty determined on stuff like that. He got to where he could throw spirals.”

In high school, Keenum led Wylie High School to a Class 3A state championship his junior season. A three-year starter at quarterback, Keenum also lettered in baseball, basketball, golf and track. He was
all-state in basketball as a senior, a year in which he was second team in football. Still, Keenum was overshadowed by many other high school quarterbacks in Texas, including Matthew Stafford, the top
pick in April’s N.F.L. draft; Mississippi’s Jevan Snead; and Texas Tech’s Taylor Potts. McCoy, who played high school football 19 miles south of Abilene, said he was impressed by him. The two often
attended the same football camps in high school. “I’ve always known that he was really good,” McCoy said in a telephone interview. But that did not translate to many scholarship offers for Keenum. Art
Briles, who was then Houston’s coach, gave Keenum his lone scholarship offer before his senior year. Keenum accepted on the condition that Briles would remain at Houston. “He fit what I was looking for
in a quarterback prototype,” Briles said in a telephone interview. “I want a guy that’s smart, has confidence, who’s poised and that can make quick decisions.” After redshirting in 2006, Keenum started
seven games the next season and was named Conference USA’s freshman of the year after throwing for 2,259 yards and 14 touchdowns. When Briles left for Baylor after that season, Keenum briefly
considered following him. The hiring of Sumlin, a former co-offensive coordinator at Oklahoma, eased the transition, especially when Sumlin brought in Dana Holgorsen, who had spent the previous eight
seasons coaching the high-scoring offense at Texas Tech. “It was the best of both worlds with the combination of O.U. and Tech,” Keenum said. “Those are the best two offenses in the nation.”

With last year’s success and an experienced offense that returns nearly all its skill players, the 6,000-yard plateau may be within reach for Keenum. The N.C.A.A. single-season record for passing yards is
5,833, set by the former Texas Tech quarterback B. J. Symons in 13 games in 2003. If Houston reaches the Conference USA title game and goes to a bowl game this season, it would play 14 games. In
that case, Keenum would need to average 428.58 passing yards a game to reach 6,000.“It’s very, very doable,” said Klingler, who threw for 5,140 yards and 54 touchdowns in 11 games in 1990. And
although Keenum’s first priority is winning more games, he also says that 6,000 yards is feasible And he does not stop there. “I don’t know if you can put a number on what our offense is capable of,”
Keenum said. That sounds eerily similar to the attitude during a bygone era in Houston.
                    NEW YORK TIMES

Houston’s Case Keenum threw for more yards than Tim Tebow, Colt McCoy or Sam Bradford in 2008.
                                                                                      SCARBOROUGH RESEARCH
                                                                                                        Houston Fans are Business Decision Makers

                                                                    Business travel or convention arrangements                                              145
 Company purchasing decisions participated in past 12 months

                                                                     Company gifts for customers or employees                                       116

                                                                                Company health care programs                                               141

                                                                                   Computer hardware/software                                               144

                                                                       Information technology (network/Internet)                                113

                                                               Office equipment (photocopier, fax machine, etc.)                              108

                                                                                Office equipment/office supplies                                            144

                                                                                                 Office furniture                                                              210

                                                                                                 Office supplies                               111

                                                                                     Overnight delivery services                                                               209

                                                                      Telephone and communication equipment                                   105
                                                                                                                                                                          Houston Fans (ALV)
                                                                        Telephone and communication services                                              137

                                                                                 Temporary personnel services                                                                        221

                                                                                                                    0      50           100                150           200               250
                                                                                                                                                                  Index (market average = 100)
Source: Scarborough Research 2009 - Houston, TX

                   CSS is the 7th largest
                     Regional Sports
                 CSS has more collegiate
                 sports coverage than any
                   other regional sports
                  network in the country,
                 reaching over 5.8 million
                  subscribers across 12
         The following games will be broadcast on Houston - CSS Channel 129.

 CSS TELEVISION – Comcast Channel 129 in the greater Houston area..
 :30 Spot
 • Four (4) :30 spots during three (3) game broadcasts
          • 10/31 @ 12P CT – Southern Miss/Houston
          • 11/21 @ 12P CT – Memphis/Houston
          • 11/28 @ 7P CT – Rice/Houston

                                                                               Total NET Investment to Partner:
                                                                                     Year One (2009-2010):
                                                         TERMS AND CONDITIONS
1.    This proposal is effective through October 23, 2009 or until described inventory is sold.
2.    The term of this agreement shall be from October 1, 2009 through January 15, 2010. Neither party shall have rights defined in this agreement after contract expiration.
3.    Payment terms

           Year One (2009-2010)
           $ 2,250.00 …billed on November 1
           $ 2,250.00 …billed on January 1

      BILLING TERMS: Net due upon receipt of invoice. Late payment(s) are subject to interest charges of 1.5% per month (18% APR).
4.    As used herein, Sponsor includes any successor in interest thereto. This contract is non-cancelable.
5.    This agreement is governed by the laws of the state of North Carolina.

                                                               International Sports Properties, Inc.
     Sports Clips                                              540 North Trade Street                                 Payment Remittance Address:
     110 Briarwood Dr.                                         Winston-Salem, NC 27101                                International Sports Properties (ISP)
     Georgetown, TX 78628-2490                                                                                        Dept 905ISP
                                                               Phone: (336) 831-0700                                  PO Box 667715
     Phone: (512) 869-1201                                                                                            Charlotte, NC 28266-7715
     Fax:   (512) 869-0366                                     By:_______________________________
                                                                      Mike Sage
     By:_______________________________                               Senior Acct Executive
            Danielle Linden
            Regional Marketing Manager                         Date:_____________________________

                                                               Phone: (713) 743-9142
                                                               Fax:   (713) 743-1584

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