Anat Kartaginer is head of the Water Treatment Department

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               Technical Review Committee

                                                                               Anat Kartaginer
                                                                               Tana Water, Ltd.
                                                                               Kibbutz Netiv Halamed Hei
                                                                               99855 Haela Israel
                                                                               Tel: +972-2-9900222
                                                                               Fax: +972-2-9900500

         nat Kartaginer is head of the Water Treatment Department         I can’t think of anything specific.
         at Tana Water of Emek Haela, Israel. She is a member of
         the Israeli Water Association (IWA), European Point-        If there were three portraits on the wall behind your desk, not
Of-Use Drinking Water Association (EPDWA) and the WC&P               of family, who would they be and why?
Technical Review Committee.                                               Yitzchak Rabin, who was an Israeli politician and general
     Kartaginer will complete her Master’s Degree in environmental   and the fifth prime minister of Israel. Rabin won the Nobel Peace
quality science at the Hebrew University of Jerusalem by the end     Prize in 1994, but was assassinated in 1995. He believed in the
of 2009. She is a leading researcher in the advancement of quality   path of peace and paid for it with his life.
products and innovation at Tana Water, a major force in the               Binyamin Ze’ev Herzl, who was an Austro-Hungarian
provision of drinking water systems for over 30 years.               journalist and the father of modern political Zionism. Herzel
     Tana is one of the world’s most advanced developers and         wrote the book Der Judenstaat (The Jewish State, 1896) in German.
manufacturers of POU systems. Their leading-edge products            This book announced the advent of Zionism to the world.
are matched by a focus on customer service, which comes from              Ben Gurion, who was the first prime minister of Israel and
long-lasting partnerships with clients.                              played an important role in the founding of the State of Israel.
                                                                     Ben Gurion helped to build the state institutions and oversaw
How did you get started in the water conditioning and                the adsorption of vast numbers of Jews from all over the world.
purification marketplace? What was your first job in it?               He pushed for the greening of the desert and advocated water
    I started in 1998 as a water laboratory manager at Tana Water,   desalination.
Kibbutz Netiv Ha Lamed Hei, Israel.
                                                                     If you were not in the water conditioning and purification
                                                                     industry, what would you be doing?
Why did you start your professional involvement?
                                                                          I would work in landscape designing—my previous
     I find the water treatment area fascinating, taking into
consideration its importance and knowing that the world water
crisis keeps increasing in terms of quality and quantity.            Why would you do that?
                                                                          In addition to the fact that it is a creative area, I feel privileged
What are you most proud of in your profession?                       to affect the environment from the functional and aesthetic points
   Being involved in the research area in the company.               of view.

What are you least proud of in your profession?                      Polish up your crystal ball…what will be the three most
     The need to face competitors who bring a bad reputation         important issues in our industry within the next five years?
to the industry.                                                          1) Promote the acknowledgment of POU devices as a
                                                                     complementary integrated tool that follows municipal water
What gives you the most joy in your professional life?               treatment.
   Training and editing the company’s internal water                      2) Raise public awareness of the need for water treatment
magazine.                                                            at the point-of-use.
What do you dislike most in your professional life?                       3) Getting involved in resolving the global water crisis.

Water Conditioning & Purification                                                                                           SEPTEMBER 2009