SEO by alexistiens


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Search Engine optimization, also known as SEO, is the practice of getting your website listed in
the top search engines with the highest possible listing. Most SEO companies refer to search
engines in general, when in reality Google is the most sought after search engine. If you get your
page ranking high on Google, chances are your site will also be listed with a similar ranking on
other search engines as well.

Methods applied in the past may still work for SEO today, but at the same time could end up
working against your goals or do nothing for you in the long run. This is because search engines
use computational rules and procedures to decide what pages will receive a higher ranking in
search results. To master SEO on your own requires studying other web pages with a high list
position, read of other webmasters successes and failures to see what may work for you.

Back links to your site from other quality sites with similar content will assist your efforts in gaining
a higher search engine rating. If you were to write the best blog ever, you would have a very high
chance of having that blog circulated. This would give you a much higher possibility of having your
blog used as a reference with a link, thus creating a back link each time this is done.

Although SEO is probably the most important way to increase revenue, it's definitely not the only
way. This idea is goes against popular sites that pay closer attention to social media sites. Social
media sites indeed generate a great deal of traffic, they are not sufficient alone. Search engine
traffic possesses its own advantages.

If you are fortunate enough to have your listing in a first page position, you should expect to have
your link visited by about 35-45% of the individuals who searched for key words related to your
site. This is not random traffic generated by social media sites, this is everyday steady traffic
brought to you from search engines. People who are guided to your listing due to key words they
entered into the search bar of a particular search engine. Your search engine listing will not only
provide more reliable visitors, it is also much easier to stay in the high visibility slot. Search engine
slots require less maintenance, requiring less of your time to keep the traffic you are aiming for.

I'm not trying to steer you away from social media. I only think you should have an open
perspective if you choose to go this route. Social traffic requires you to constantly update your
information to have the possibility of being seen. Even this does not ensure that your post will
generate traffic. Every time someone else makes a post yours is in turn moved further down the
line of posts until it is gone completely.

Blogs is in the same area as social media. As with social media you must constantly post blogs in
order to maintain your traffic. Not only are you always creating blogs to post, but at the same time
you have to come up with a topic to cover, keep the material on topic, and ensure your blog
maintains a certain level of credibility to keep your traffic flowing at a steady rate without lowering
your overall credibility.

Another downfall for social media traffic falls into the "just browsing" users who are not really in the
market for your product or service. Instead these users are curious to see what you have to offer.
On the other hand, most of the users who search for your product in a search engine are ten times
more likely to buy your items. Therefore, social media traffic is great if you are not making an
attempt to turn visits into profits.

Another route for you to consider is pay-per-click, also called PPC. PPC ads in the Google
network are listed higher than the regular search results and can be looked upon as instant SEO.
These ads are purchased and listed without the need to update your web page to match your
keywords to be relevant to your ads. There is also no need to build back links when you go this
route. Google AdWords has been the primary source for network advertisers. Facebook, even
being a social media network also has a strong PPC program in place.

Like the other methods mentioned in this article, PPC has downfalls of its own. Say for instance if
you only use SEO that you maintain for yourself and all your efforts fail, you only lose out on traffic
and time. If your PPC ads have a daily budget of $10 dollars per day, and your item cost you $30,
you would need a minimum of 30% of your visitors to purchase your product in order to break
even on advertising cost alone. On average only 1-2% of visitors will turn into actual sales in real
scenarios. So if you are paying $1 per click on a $10 a day budget, you are going in the hole
before you get started.

In my opinion, any one of these methods is not sufficient alone. Together, any combination of
these will prove very strong advertising tactics far any market. Having your links shared by a
respectable source in the eyes of Google is worth a dozen shares from smaller sources. This will
also decrease the cost of your PPC fees and lower your risk involved with buying traffic. On top of
this, with your newfound listing nearing the top of Google's front page, buying an ad will give you
two listings on the same page. Now you have twice the visibility creating a much higher probability
of visitor to sales ratio.

With the combined efforts to gain traffic to your page, now you have the potential sales available to
you, whether it is from the sales of your own products or services, or commission for ads placed
on your site. With that in mind, the idea and ultimate goal is to make more from revenue created
on your site than you spend on advertising.

With SEO constantly changing, the main ideas that have remained the same are content, and
links. The content you place on your site needs to be an extremely close match to the keywords
that are being entered into the search engines. Even more important, your site needs to have back
links from a recognized source to give your page content higher ratings. The rating of your site
depends on the number of links and the text used in the links.

Keywords used to describe your page are extremely important. The keywords used to describe
your site must match the content on your site as well as match the search terms entered into the
search engine. These together with major effects on the ranking of your page along with the traffic
you receive. You can use a keyword tool to assist with you with winning keywords. Google offers a
tool as another useful feature to make your research much easier.
Placing your keywords into HTML elements is another form of SEO. This is considered on page
SEO. You have full control over your placement of keywords. Matching your keywords in the
header, body, meta tags, text used in photos, and so on will add to your success. In the beginning
it is important to focus most of your attention on matching your keyword for your home or index
page. Later you can attempt to create keywords that attract attention to different pages within your
site based on different keywords.

You are of course building your site for the use of human traffic. What most beginners fail to
understand is you are first building your site for search engines. The human traffic is what turns
into profits in time, but search engines are how they get there in the first place. So with that said,
you are ultimately creating a page for non-human traffic.

For the search engine to decide your site is good enough for human visitors your keywords must
be relevant to the content on your site. Search engines are really just sorters if you will. They
factor in your site content, the keywords used to describe your content, and the back links along
with back link placement. Without these factors in place, search engines will not understand your
site to be what it is, therefore will not know to send your visitors where you want them to be.
Another thought on keywords, you need to choose keywords that are more relevant to your own
page vs another page on the web. This will give your page more credibility in relation to a
particular keyword.

On page SEO includes but not limited to different tags and titles. Title tags are seen on your page,
and used to aid search engines in sorting your information into results being entered into the
search bar. Meta tags are not seen by persons who view your page, but just as important to
further allow for listing your page in results. Headers are given more credit. Headers include your
main keywords for your page and determine the position your site receives in results based on
keywords that are being entered into the search bar.

Links are still by far the most important of all SEO tactics. Links and back links are crawled by
search engine bots and ranked to determine your page ranking and popularity among other
sources. These bots inspect pages constantly searching for new, broken or other links. When a
link to a new page is found the bots will follow the link and search the new page for keywords to
determine how to index the new page. Back links from higher ranking pages will receive a higher
ranking as well.

As for more on back links, you might have guessed that the harder to influence websites are the
sites that will ultimately give you higher quality links. The best of back links are a lot like word of
mouth advertising. Before you can get these sites to link to yours, you must have content worthy of
being linked to. You will also receive a higher page rank when your back links come from other
sites that have multiple back links for their own site. Sites with little to no back links at all will not
add to your overall page ranking.

Page names that are closely related to content will ease the indexing process. You wouldn't get
good results from a page called and build your page with main content about
mountains. Your page about mountains would be much better off if called or
something containing a keyword in the name.
Link building starts with creating contacts with other webmasters and bloggers who link to your site
and share similar content on their pages. In the beginning your back links will be with lower rated
pages until you gain the attention of higher rated pages. The link building process is much like
moving away from the place you have lived all your life to a new city in a new state. When you first
arrive, no one knows you. You have to network and go out to meet new people who in turn
introduce you to other new people. The first contacts you make will give you a name by
association, so most people aim to meet people who are positive and have a good name. In time
you have a large network of contacts you can associate with and mingle among. Your webpage is
practically nonexistent until you branch out and get to know your neighbors. Your webpage
contacts work the same way, associate your page with higher ranking pages and in turn your page
will receive a higher ranking as well.

Start off locating guest posting sites with a higher rating than some other sites your site would be
comparable to. Be prepared to be turned down, just don't give up. There are more opportunities
than you will be able to keep up with. Build your links slowly to start off with. After your first dozen
or so base links you can increase your rate of link building with little to no fear of being removed
from the indexing system. Now you are on your way to webmaster success.

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