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					          I SEE IT FIRST ON FTV




WELCOME
      F AD           I SEE IT FIRST ON FTV




ADVERTISING ON FTV
I SEE IT FIRST ON FTV
           F AD
                                                    I SEE IT FIRST ON FTV



        ADVERTISING ON FTV



INTRODUCTION
    -   FTV – A FASCINATING AND UNIQUE TV STATION
    -   THE FTV MISSION STATEMENT
    -   THE FTV CHANNEL
    -   3 REASONS TO WATCH FTV
    -   REACH
    -   A PREMIUM TARGET GROUP
    -   WHY ADVERTISING ON FTV?


TECHNICAL FACTS


ADVERTISING & WAYS OF COOPERATION
INTRODUCTION                                                              I SEE IT FIRST ON FTV




      FTV – A FASCINATING AND UNIQUE TV STATION

      FTV is the only 24 hours a day / 7 days a week fashion,
      beauty and style TV station worldwide and provides glamorous
      entertainment with an emphasis on the latest trends.

      FTV is independent and has established itself as the TV authority
      for fashion, lifestyle and trends.

      FTV is one of the 4 most widely distributed channels worldwide
      (top 3 outside the USA).

      FTV is up to date, informative, glamorous and sexy.

      FTV is present in 130 countries on 6 continents.

      confirmed reach: 300 million households.
INTRODUCTION                                                                    I SEE IT FIRST ON FTV




      THE FTV MISSION STATEMENT

      To be ahead of the rest

      FTV is the first global media to deliver the latest fashion trends,
      models, events, news and gossip. FTV is first in information –
      when it happens, where it happens.


      To innovate

      Be the first to show the latest trends, fashion weeks, models,
      events and fashion locations all around the world.


      To entertain

      FTV‘s unique mix in productions and distribution, innovative technology
      and broadcasting give its viewers a VIP seat in the show with only the
      best available quality.
INTRODUCTION                                                     I SEE IT FIRST ON FTV




      THE FTV CHANNEL

      The world of fashion and glamour:

      More than 500 hours with new program content every year.

      300 new shows and 600 new clips every season.

      Coverage of fashion weeks, i.e. documentations,
      news and stories about designers, models and stars
      are the core of the FTV channel.
INTRODUCTION                                                             I SEE IT FIRST ON FTV




      3 REASONS TO WATCH FTV

      1. Fashion

      The world of wonderful people, amazing parties, glamour and
      the dream of luxury life cast a spell over FTV viewers.

      2. Design- und style guide

      Through the esthetics of the pictures and music watching FTV is
      a great pleasure/experience. The subtle mix of the beautiful and
      impressing images in combination with the accurate choosed music
      (lounges, charts, etc.) enable viewers to immerse into the
      fascinating world of fashion.

      3. Hotspots / Public Places

      Hotels, clubs, cafes, bars, fitness rooms, SPAs, hairdressers,…

      FTV is broadcasted in high class ambience, the perfect
      background medium and is well suited for your image transfer.
INTRODUCTION                                                                    I SEE IT FIRST ON FTV




      TECHNICAL REACH (HOUSEHOLDS)
      Fashion TV is present in 130 countries on 6 continents with
      a confirmed reach of 300 million households.

      Total: 300 Million
                                                RUSSIA
                                              12 MILLION
                                                                   ASIA
          NORTH               EUROPE                           101 MILLION
                                            MIDEAST
        AMERICA              78 MILLION     8 MILLION
        9 MILLION

                                                 INDIA
                              AFRICA          35 MILLION
                             4 MILLION
                                                              AUSTRALIA &
                                                              NEW ZELAND
                                                               1,8 MILLION
                CENTRAL & SOUTH
                    AMERICA
                   15 MILLION




                            source: contracts with satellite-stations and EMS
INTRODUCTION                                                                             I SEE IT FIRST ON FTV




                                                                        Households
  Satellite Feed                 Geographical Regions
                                                                          in Mio

                       Western Europe (France, Germany, Spain etc.) +
  HotBird 3             Central & Eastern Europe (Poland, Hungary,           82
                          Ukraine, Romania, Albania etc.) + Africa

                           from „East“ of Middle East to Indonesia          101
  AsiaSat 2
                                  Australia & New Zealand                   1,8

                                           Russia                            12
  Yamal
                                        Middle East                          8

  IntelSat 907                         South America                         15

  Telstar5                             North America                         9

  Thaicom                                   India                            35


  approx. 6,6 Mio public places / “hotspots” worldwide         TOTAL        300


                                             source: contracts with satellite-stations
INTRODUCTION                                                I SEE IT FIRST ON FTV




      FTV is the worldwide number one in broadcasting in…


      • clubs, bars, restaurants and hotels

      • fitness- und wellness clubs

      • hair- and beauty salons

      • fashion- und cosmetics boutiques

      • airports

      • stations

      • city screens


      … about 6,6 Million public places and “hotspots”!
INTRODUCTION                                                                    I SEE IT FIRST ON FTV




      PREMIUM TARGET GROUPS


      FTV viewers are…


      • men (63%), women (37%)

      • age: 21-44 years (61%); 45-54 (23%); 55+ (16%)

      • education: degree or equal (62%); below degree (38%)

      • free-spending, technique affine, travels a lot, esthetes and
        susceptible for sales campaigns

      • early adapters, trend-setters/opinion leaders, models, fashion stars
        and fashion professionals

      • travel a lot and use their credit card almost daily
                                                                  source: EMS
INTRODUCTION                                                                           I SEE IT FIRST ON FTV




        And – FTV viewers are…


        • more affluent, older and are more educated than MTV viewers

        • younger than CNN viewers but fall into a similarly high income bracket

        • younger than viewers from sport channels but have a higher
          disposable income


  high

                   CNN
   income




                                      cable
                       sports
                                                                 MTV
                            free TV
   low                                                       source: 2003 EMS survey


            old                          age                              young
INTRODUCTION                                                                     I SEE IT FIRST ON FTV




      WHY ADVERTISING ON FTV?

      • FTV is one of the worlds best distributed TV channels.

      • FTV is the most distributed channel in public places.

      • FTV is the gatekeeper to the world of fashion and glamour.

      • FTV designs new and innovative TV concepts around the theme of
        fashion.

      • FTV is the only TV equivalent to hundreds of print products, that deal
        with fashion and lifestyle.

      • FTV delivers the newest trends faster to interesting target groups via
        live TV and is so significantly faster than other fashion mediums.

      • FTV allows a brand to turn its general communication to a “fashion &
        lifestyle statement” and has thus an image building character.


          GLOBAL                               GLOBAL
          BRAND                               AUDIENCE
INTRODUCTION                                                                 I SEE IT FIRST ON FTV




      WHY ADVERTISING ON FTV? – Example: Rating UK


      Distribution: Dedicated Signal for UK

      Average TV rating                  = 0,01
      Average selected TV rating         = 0,14

      Contacts reached in April ’04: 1 938 000 Adults (1 month cumulative)

      Average Viewing Time / Day: 9’20

      Weekly Reach (1 Min + cons): 6,19%

      Peaks
           –   See next page
           –   (Adults – 1 month cumulative)



                                                   source: Barb Aug 2005
TECHNICAL FACTS                                                                       I SEE IT FIRST ON FTV




  BEST QUARTERS 1 MONTH CUMULATIVE APRIL 2004 –
  Ranking by TVR

             Adults                      Men                        Women
                      Total                      Total                        Total
  Best                        Best                       Best
               TVR    Con-                TVR    Con-                 TVR     Con-
  Quarters                    Quarters                   Quarters
                      tacts                      tacts                        tacts

  07:15 –             103     07:15 –            103     24:15 –               35
               0,69                       1,30                        0,46
  07:30               500     07:30              500     24.30                328

  07:00 –              82     07:00 –             82     24:00 –               19
               0,55                       0,93                        0,26
  07:15               500     07:15              500     24:15                968

  24:15 –              70     7:30 –              70     22:00 –               19
               0,47                       0,60                        0,25
  24:30               500     07:45              500     22:15                200

  24:00 –              60     08:00 –             60     24:45 –               16
               0,40                       0,60                        0,22
  24:15               000     08:15              000     25:00                896

  06:15 –              57     06:30 –             57     23:00 –               16
               0,38                       0,56                        0,21,
  06:30               000     06:45              000     23:15                128

                                                            source: Barb Aug 2005
TECHNICAL FACTS                                                                                      I SEE IT FIRST ON FTV




    CALCULATED REACH
    Total: 1.102.600 Tsd.


                                                                                    People in Tsd.


                                   175000
               India
                           21600
     North America
                                   75000
     South America
                                    80000
 Russia/Middle East

                                                                           505000
      Asia/Australia
                                              246000
      Europe/Africa

                       0    100.000         200.000    300.000   400.000     500.000      600.000


                                                                    source: calculation FTV
                                                                  2.000
                                                                           4.000
                                                                                   6.000
                                                                                            8.000
                                                                                                     10.000
                                                                                                              12.000




                                                              0
                                                         UK                                         11700
                                                     France
                                                                                            9750
                                                        Italy                              9360
                                                   Germany                         7800
                                                      Turkey                       7410
                                                       Africa
                                                                                                                                                                   (Satellite Hot Bird 3)
                                                                          5200
                                                      Spain
                                                                                                                                                                                                                          TECHNICAL FACTS




                                                                  3510
                                                                                                                                    Total: 82 million households

                                                     Poland       3380
                                                    Ukraine
                                                                          1950
                                                    Bulgaria
                                                                          1820
                                                    Portugal
                                                                      1430
                                                Netherlands
                                                                     1356
                                                   Romania
                                                                    1040
                                                     Austria
                                                                    910
                                                    Belgium
                                                                                                                                                                   TECHNICAL REACH EUROPE & AFRICA TOP 20




                                                                   845
                                                    Sweden
                                                                   716
                                              Czech Republic
                                                                   650
                                                    Hungary
                                                                   650
                                                     Croatie
                                                                  520
                                                     Greece
                                                                  455
                                                                                                                       Households




source: satellite provider, calculation FTV
                                                                                                                                                                                                            I SEE IT FIRST ON FTV
TECHNICAL FACTS                                                                                                                                                                            I SEE IT FIRST ON FTV




   TECHNICAL REACH ASIA & AUSTRALIA TOP 10
   (Satellite AsiaSat2)

   Total: 101 million households



                                                                                                                                                                          Households


 70.000
                  65000




 60.000
 50.000
 40.000
 30.000
                                     6200



                                                          4500



                                                                             3150



                                                                                            3080



                                                                                                            2100



                                                                                                                              2005



                                                                                                                                                 1700




                                                                                                                                                                   1200



                                                                                                                                                                                     760
 20.000
 10.000
     0
                                                                                                                   Malaysia




                                                                                                                                                                           Vietnam
                                                                                    Korea
          China




                                                                                                   Taiwan




                                                                                                                                     Australia



                                                                                                                                                        Thailand
                                            Philippines
                          Pakistan




                                                                 Indonesia




                                                                                               source: satellite provider, calculation FTV
TECHNICAL FACTS                                                                           I SEE IT FIRST ON FTV




   TECHNICAL REACH RUSSIA & MIDDLE EAST TOP 3
   (Satellite Yamal)

   Total: 20 million households


                                                                       Households



                   12000

  12.000
  10.000
   8.000
   6.000
   4.000                                   1400
                                                              500
   2.000
      0
              Russia              Israel               Lebanon



                                            source: satellite provider, calculation FTV
TECHNICAL FACTS                                                                                                                                                       I SEE IT FIRST ON FTV




    TECHNICAL REACH SOUTH AMERICA TOP 10
    (Satellite IntelSat 907)

    Total: 15 million households



                                                                                                                                                     Households

4.500
4.000
                     4200




3.500
3.000
2.500
                               2493



                                          2268




                                                                           871



                                                                                          837



2.000                                                                                                     750




                                                                                                                                                                560
                                                                                                                              608



                                                                                                                                               566
1.500
                                                         1392




1.000
  500
    0
                            Mexico




                                                 Venezuela




                                                                                                Uruquay




                                                                                                                                    Paraguay
                                      Brazil
        Argentinia




                                                                                                                                                      Ecuador
                                                                                   Peru




                                                                                                                Puerto Rico
                                                                Colombia




                                                                                 source: satellite provider, calculation FTV
TECHNICAL FACTS                                                                     I SEE IT FIRST ON FTV




  TECHNICAL REACH NORTH AMERICA (Satellite Telstar 5) &
  INDIA (Satellite Thaicom)

  Total India: 35 million households
  Total North America: 9 million households



                                                               Households




  40.000                  35000

  30.000
  20.000                                        9000
  10.000
      0
                  India                USA & Canada




                                      source: satellite provider, calculation FTV
 TECHNICAL FACTS                                                                             I SEE IT FIRST ON FTV




        REACH PER REGION (People in Tsd.)

        Estimate reach based on French audience 0,035 and on UK audience 0,01;
        reach prime time (Mon-Fr 6.00-8.00 and 18.00-01.00; Sat-Sun 6.00-8.00 and
        12.00-00.00) 0,035%; reach non prime time 0,01%



                                                       Non Prime (0,01%)    Prime (0,035%)

                                                  61
              India           18
                              8
    North America         2
                                       26
    South America             8
                                       28
Russia/Middle East            8
                                                                                    177
     Asia/Australia                         51
                                                       86
     Europe/Africa                25

                      0                      50        100            150              200
TECHNICAL FACTS                                                      I SEE IT FIRST ON FTV




  PRICE PER REGION




                              Price 30“ (€)   Price 30“ (€)
       Region                                                 CPT*
                               Non Prime         Prime

       Europe / Africa            215             750         8,7

       Asia / Australia            61             212         1,2

       Russia / Middle East        30             105         3,8

       South America               17              55         2,1

       North America               12              45         5,7

       India                       21              75         1,2


      *all adults
TECHNICAL FACTS                                                               I SEE IT FIRST ON FTV




  COST PER THOUSAND




                                                     1,2


          8,7                                  2,1
                      5,7

                                         3,8


                        source: www.insidemindshare.com; CpT for all adults
TECHNICAL FACTS                                                  I SEE IT FIRST ON FTV




   PACKAGE EUROPE/AFRICA (HotBird 3)




                                 Price 30“            Contacts
  Package          Total Spots               Saving
                                    (€)                 000‘

  6 Weeks
  10 Spots / Day       420        162.000     -20%     23.247
  50% Prime Time

  9 Weeks
  10 Spots / Day       630        213.000     -30%     34.850
  50% Prime Time
TECHNICAL FACTS                                          I SEE IT FIRST ON FTV




  PACKAGE EUROPE/AFRICA (HotBird 3) – CpT-Comparsion




                                                   CpT




   10

   8

   6

   4          8,7           7,0            6,1
   2

   0
         Europe        6 Weeks       9 Weeks
TECHNICAL FACTS                                                  I SEE IT FIRST ON FTV




   PACKAGE ASIA & AUSTRALIA (AsiaSat 2)




                                 Price 30“            Contacts
  Package          Total Spots               Saving
                                    (€)                 000‘

  6 Weeks
  10 Spots / Day       420        45.865      -20%     47.880
  50% Prime Time

  9 Weeks
  10 Spots / Day       630        60.200      -30%     71.820
  50% Prime Time
TECHNICAL FACTS                                           I SEE IT FIRST ON FTV




  PACKAGE ASIA & AUSTRALIA (AsiaSat 2) – CpT-Comparsion




                                                   CpT




  1,5


  1,0


  0,5              1,2          1,0         0,9



  0,0
        Asia & Australia   6 Weeks    9 Weeks
TECHNICAL FACTS                                                  I SEE IT FIRST ON FTV




   PACKAGE RUSSIA & MIDDLE EAST (Yamal)




                                 Price 30“            Contacts
  Package          Total Spots               Saving
                                    (€)                 000‘

  6 Weeks
  10 Spots / Day       420        23.000      -20%      7.560
  50% Prime Time

  9 Weeks
  10 Spots / Day       630        30.000      -30%     11.340
  50% Prime Time
TECHNICAL FACTS                                           I SEE IT FIRST ON FTV




  PACKAGE RUSSIA & MIDDLE EAST (Yamal) – CpT-Comparsion




                                                    CpT




  4

  3

  2
                  3,8             3,0         2,6
  1

  0
      Russia & Middle East   6 Weeks    9 Weeks
TECHNICAL FACTS                                                  I SEE IT FIRST ON FTV




  PACKAGE SOUTH AMERICA (IntelSat 907)




                                 Price 30“            Contacts
  Package          Total Spots               Saving
                                    (€)                 000‘

  6 Weeks
  10 Spots / Day       420        12.100      -20%      7.140
  50% Prime Time

  9 Weeks
  10 Spots / Day       630        15.900      -30%     10.710
  50% Prime Time
TECHNICAL FACTS                                           I SEE IT FIRST ON FTV




  PACKAGE SOUTH AMERICA (IntelSat 907) – CpT-Comparison




                                                    CpT




  2,5

  2,0

  1,5

  1,0            2,1         1,7           1,5
  0,5

  0,0
        South America   6 Weeks       9 Weeks
TECHNICAL FACTS                                                  I SEE IT FIRST ON FTV




  PACKAGE NORTH AMERICA (Telstar5)




                                 Price 30“            Contacts
  Package          Total Spots               Saving
                                    (€)                 000‘

  6 Weeks
  10 Spots / Day       420         9.500      -20%      2.041
  50% Prime Time

  9 Weeks
  10 Spots / Day       630        12.000      -30%      3.062
  50% Prime Time
TECHNICAL FACTS                                             I SEE IT FIRST ON FTV




  PACKAGE NORTH AMERICA (Telstar5) – CpT-Comparison




                                                      CpT




  6
  5
  4

  3
               5,7         4,5            4,0
  2
  1
  0
      North America   6 Weeks        9 Weeks
TECHNICAL FACTS                                                  I SEE IT FIRST ON FTV




   PACKAGE INDIA (Thaicom)




                                 Price 30“            Contacts
  Package          Total Spots               Saving
                                    (€)                 000‘

  6 Weeks
  10 Spots / Day       420        16.000      -20%     16.538
  50% Prime Time

  9 Weeks
  10 Spots / Day       630        21.000      -30%     24.806
  50% Prime Time
TECHNICAL FACTS                                          I SEE IT FIRST ON FTV




  PACKAGE INDIA (Thaicom) – CpT-Comparison




                                                   CpT




  1,2
  1,0
  0,8
  0,6
                  1,2        1,0             0,9
  0,4
  0,2
  0,0
          India         6 Weeks       9 Weeks
TECHNICAL FACTS                                                            I SEE IT FIRST ON FTV




       TECHNIQUES FOR TAPES


       • materials should be pal system 3:4 ratio

       • format of tapes: Digital Beta; Beta SP; DVCam or mini dv –
         preferably dv cam

       • continuous TC

       • color bars at 75% 1 V.C.C (white at 700 mV)

       • from TC: 00:58:30:00 to 00:59:30:00

       • black from TC: 00:59:30:00 to 01:00:00:00

       • audio specifications for BSP tape: 1 Khz on tracks 1,2,3,4 at
         OdBVu (+4dBm) from TC: 00:58:30:00 to 00:59:30:00

       • audio specifications for DIGITAL tape: Khz on tracks 1,2,3,4 at
         OdBVu (-18dBfs) from TC: 00:58:30:00 to 00:59:30:00
TECHNICAL FACTS                                                        I SEE IT FIRST ON FTV




      • program specifications: starting at 01:00:00:00

      • audio analog measurements

      • maximum Level 0dBVu = + 4dBm and
        maximum peak level +9 dBm upper to alignment level

      • mono sound mixed: on tracks 1&2

      • stereo sound mixed: on tracks 1&2

      • for all materials delivered on digital tapes, measured sound
        levels must conform to analog specifications
TECHNICAL FACTS                                                                    I SEE IT FIRST ON FTV




       SENDING CONTENT OVER THE FTP

       compression and file size

       • up to 1 minute content - send uncompressed .mov pal 3on 4 ratio file
       • for longer content please contact FTV Broadcasting Center in order to
         coordinate with the editing suite the best file format
       • 2 kinds of Audio rate only:
             – A. 48 kHz sample rate
             – B. 44 kHz sample rate
       • please avoid sending us 32 kHz


       ftp permission and program

       • please contact FTV broadcasting in order to open an ftp account
       • use an ftp program – preferably use file zilla, it allows you to resume
         if the connection failed in the middle of the upload
       • send an email stating the start time of upload and the estimated
         end time of the upload
       • send an email once the upload has finished
TECHNICAL FACTS                                             I SEE IT FIRST ON FTV




       DELIVERY ADRESS FOR TAPES WITH
       SPOTS/COMMERCIALS

       for delivering tapes

       R.R Satellite Communications
       Fashion
       Attention: Oren Givoni
       Reem Junction
       D.N Shikmim
       79813 ISRAEL

       contact person: Olga Chapurko Tel: +972 -8-8506060
       please send email on delivery to contract@ftv.com
TECHNICAL FACTS                                                                   I SEE IT FIRST ON FTV




       DELIVERY ADRESS FOR TAPES WITH
       SPOTS/COMMERCIALS

       for delivering with ftp

       • FTV agent should contact Noa Ramot at noa@ftv.com and ask
         for ftp connection to the specific client with the client cc

       • the client will get reply, with ftp login details, and with Asaf - FTV
         editor (asaf@ftv.com) cc in the mail

       • Asaf , FTV editor, will reply and confirm good reception and
         quality of content, and will coordinate in case of
         necessary changes


       Noa Ramot: noa@ftv.com, 00972542991115

       Asaf Sharvit: asaf@ftv.com, 00972542266603
ADVERTISING AND WAYS FOR COOPERATION                                      I SEE IT FIRST ON FTV




    FTV provides a unique mix of possibilities to reach directly one of
    the target group most in demand through a integrated multi channel
    campaign:


          ON-AIR

          CLASSICAL ADVERTISING

          FORMAT SPONSORING & PRESENTER SHIP

          SPECIAL FORMATS – COLLECTIVE PROGRAM
          PRODUCTION WITH CLIENTS

          ON TV
          rate card
          packages
          customised cooperations

          ON WEBSITE
          banners
          editorials
          channel and community sponsoring
ADVERTISING AND WAYS FOR COOPERATION                             I SEE IT FIRST ON FTV




       PRODUCT PRESENTATION & PRODUCT PLACEMENT


       • in different program formats
       • in line with legitimacy; i.e. model uses a product or
         wears clothes from a certain brand.


       examples:

       format sponsoring:
       CANNES FESTIVAL 2004 - presented by Chopard
       http://www.ftv.com/vmc/videos.asp?id=159

       product presentation:
       SWAROVSKI Crystal World
       http://www.ftv.com/vmc/videos.asp?id=180
ADVERTISING AND WAYS FOR COOPERATION                                   I SEE IT FIRST ON FTV




       ONLINE – features


       • the website www.ftv.com has 480.000 unique visitors monthly
       • visitors stay on an average 7 minutes by 11 site clicks


       page views / month: 7,9 Mio.
       visits / month: 862.000


       numerous functions and features
       are available:

       •   information over the TV program
       •   fashion clips, www.ftv.com/vod
       •   adjustment for the FTV model awards
       •   2003: over 8 mill. votes
       •   audio test of FTV CDs
       •   competitions
ADVERTISING AND WAYS FOR COOPERATION      I SEE IT FIRST ON FTV




       ONLINE – prices (CpT-Comparsion)


       FullSizeBanner (468 x 60 px)
       € 15,00 + VAT

       HalfSizeBanner (234 x 60 px)
       € 10,00 + VAT

       PopUp
       € 25,00 + VAT

       PopUnder
       € 55,00 + VAT

       LayerAd
       € 70,00 + VAT

       Skyscraper (140 x 600 px)
       € 35,00 + VAT

       ContentAd
       € 30,00 + VAT
ADVERTISING AND WAYS FOR COOPERATION              I SEE IT FIRST ON FTV




       STANDARD ONLINE ADVERTISING LIKE…

       • banner

       • pop-up

       • skyscraper

       • category & themes sponsoring

       • newsletter- & standalone advertising

       • product integration in the online shop
ADVERTISING AND WAYS FOR COOPERATION                                     I SEE IT FIRST ON FTV




       ON-GROUND

       • event sponsoring or presenter ship at events

       • presentations and product placement in Fashion Bars
         and at events

       • merchandising & licensing

       • exclusive partnerships with Fashion Bars
         i.e. for drinks, cigars, etc.

       • arrange events in Fashion Bars and broadcast on FTV
         i.e. for implementation of a new product

       • SMS & MMS advertising and delivery of mobile content

       • product development
         i.e. model calendar production - shooting will be broadcasted
         and the calendar will be sold in the online/offline shop
                                                               I SEE IT FIRST ON FTV




CONTACT

Did we arouse your curiosity?

Call us for more details or to develop with us possibilities
for your successful future campaigns and activities
on Fashion TV.


contact us:

Max Posch

fashiontv marketing
F.TV Programm GmbH

Mobile: +43 664 405 28 40
E-mail: marketing@ftv.com
                                                                                                                                           I SEE IT FIRST ON FTV




TERMS OF BUSINESS

1 - OBJECT
The exclusive object of these general conditions of sale is to define the conditions under which the Company fashiontv (FTV
Programm-gesellschaft m.b.H.) hereafter referred to as "the Seller", shall broadcast an advertising spot or commercial during
its television programmes, hereafter referred to as "the Service", on behalf of a Company and hereinafter referred to as "the
Advertiser".

2 - CONTRACTUAL DOCUMENTS
Subject to any relevant statutory provisions, these general conditions of sale shall apply to any sale of advertising slots by the
Seller, notwithstanding any stipulation to the contrary in the general conditions of purchase or any other documents
emanating from the Advertiser.
Any amendment of these general conditions of sale shall require the prior written consent of the Seller.
These general conditions of sale shall not apply to any rendering of services or to the supply of programmes by the Seller,
which shall give rise to specific agreements.

3 - SERVICES
The technical description of any service provided for the benefit of Advertiser shall be recorded on a specification sheet. Such
technical specifications shall be submitted to the Advertiser for the prior acceptance thereof.
The Advertiser, in its capacity as a specialist in the field and under its own exclusive liability, shall make sure that it verifies the
specification sheet with particular care, in view of acceptance of the said sheet, considering any constraints of a regulatory,
legislative or other nature. The Advertiser shall ask the Seller for any further information that it may require. By accepting the
specification sheet it shall accept any methods adopted therein.

4 - ORDERS
The Seller shall only be bound by orders as from its written acceptance thereof. Failing such acceptance, the Seller shall not
be bound by any undertaking. As from the acceptance of an order by the Seller, it may only be modified or cancelled with the
express consent of the Seller, and any costs or expenses arising therefrom shall be borne by the Advertiser. The Seller shall
remain free to refuse any advertising order without having to justify its decision.

5 - MODIFICATIONS
In the event of any modification in the broadcasting conditions of the Advertiser's commercial, as described in the above-
mentioned specification sheets, the Seller shall be required to inform the Advertiser and obtain the prior consent thereof.
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TERMS OF BUSINESS

6 - PERFORMANCE OF SERVICES
The Advertiser shall take all steps, carry out all formalities and seek all necessary authorisations, prior to the performance of the
Service. In particular, the Seller shall not be rendered liable in the event that any of the Services requested by the Advertiser
should fail to comply with the laws and regulations in force, or should be in breach of any authors' rights.
The Seller shall be entitled to suspend the performance of the Services, automatically and without further formality, should the
Advertiser fail to completely fulfil all of its undertakings with respect to the Seller, or to obtain the necessary authorisations from
any competent authorities and relevant authors or the successors thereof.

7 - FOR INSERTION
Any technical items should be sent directly to R.R.Satellite Communications, Fashion TV Attention: Oren Givoni, Reem
Junction, D.N. Shikmim, 79813 ISRAEL. Contact person: Olga Chapurko; Tel.: +972 8 8506060. Please send email on delivery
to contact@ftv.com.
Any texts and recordings should be submitted no later than ten working days before first broadcasting date. The only media
accepted by the Seller for the broadcasting of the commercial shall be indicated in the specification sheet issued by the Seller.
Any expenses pertaining to production and copying, or translation into one or more languages, as well as to the payment of
authors' rights and neighbouring rights of any kind, shall be borne by the Advertiser. The Advertiser shall particularly remain
answerable for any claims on such basis.
On the expiration of a period of five working days as from the first broadcasting of a commercial, no complaints shall be
accepted in respect of the quality of the production and/or broadcasting of a film.
In the event of any failure to comply with the said time-limits and rules, the Seller can refuse to accept any liability for the full or
partial fulfilment of the order, or for any delay in the launch of the campaigns, and any slots initially planned remaining due, as
well as any new slots that may be reserved.

8 - FULFILMENT OF ORDERS
Should any necessary administrative authorisations be withdrawn by the Advertiser, the order shall be cancelled automatically,
but any broadcasts already made, as well as any slots already reserved, shall remain due for payment.
The Seller shall be entitled, even after accepting a commercial, to demand the removal thereof, in the event of any change in
the circumstances that enabled it to be accepted.
The scheduled positions, dates and times for the broadcasting of the commercial shall be indicative. The Seller shall be entitled
to modify them in accordance with the demands of the programming schedule or due to any circumstances beyond its control.
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TERMS OF BUSINESS

9 - RETURN OF TECHNICAL ITEMS
Any film, material or documents entrusted by the Advertiser to the Seller may be taken back by the Advertiser, at its own
expense, within a maximum period of one month as from the last broadcast. After such time, the Seller shall refuse to accept
liability in the event of any loss or deterioration of such items, and no request for return shall then be admissible.
The advertising order shall entitle the Seller, in respect of any commercials there under, to reproduce, present, play and
produce the said commercials for the purpose of conveying them for the professional information of its customers.

1O - SPECIFIC OCCURRENCES
In the event of any occurrence that may impede the normal fulfilment of the Seller's undertakings, even if the circumstances do
not constitute a case of force majeure, the Seller may suspend the fulfilment of its undertakings for the duration of such
circumstances, subject to informing the Advertiser thereof.

11 - WARRANTY
The Seller undertakes to deliver its Service in accordance with the services described in the specification sheet. By accepting
the specification sheet, the Advertiser shall waive any claims pertaining to services with characteristics that are identical or
equivalent to those given on the specification sheet.

12 - LIABILITY
The liability of the Seller shall strictly be limited to the provision of the Service and to the warranty thereof as stipulated
herenabove. Any compensation owed by the Seller on the basis of its liability with respect to the Advertiser shall be limited to
the price of the Service.
The commercials and broadcast sponsorship shall appear under the exclusive liability of the Advertiser and shall be compliant
with any laws and regulations of the countries where they are broadcast, as well as with any rights of authors or the successors
thereof. The Seller shall be released from any liability on such basis.

13 - PRICE
The price for the Service shall be indicated by the Seller on the acceptance of the order. The said price shall be given exclusive
of any taxes, duties and charges that may be levied by the tax, customs or other authorities, and without any discount, rebate
or deduction.
Any taxes, duties and charges that may be levied by the tax or customs authorities shall be borne by the Advertiser.
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TERMS OF BUSINESS

14 - CANCELLATION
In the event of the cancellation by the Advertiser of any Services ordered, it shall remain liable for the payment of a penalty
to the Seller, to be calculated as follows:
- less than two weeks before first broadcast: 100% of price;
- 2 to 4 weeks before: 50% of price;
- 4 to 6 weeks before: 25% of price.

15 - PAYMENT
Invoices shall be paid at the registered office of the Seller within thirty days as from the invoice date, for the total amount
thereof, by cheque, transfer or draft. Only the actual transfer of the funds shall constitute payment. The currency of the
account and payment shall be Euro.
In the event of payment by draft, the latter must be sent to the Seller duly signed, accepted and with due indication of the
place of payment, within a period of ten days as from the invoice date.
In the event of any delay in payment, the Advertiser shall automatically owe interest for late payment, calculated on the
basis of all the sums outstanding, subject to an interest rate of one and a half times the statutory interest rate, as from the
due date and until the full payment, should the sum remain outstanding eight days after the sending of formal notice. Any
sums outstanding shall also be increased by a fixed penalty of 10% to cover collection costs.
In no event may payments be suspended or set off in any way, without the prior written consent of the Seller.
In the event of any order being placed by an intermediary, the Advertiser and the intermediary shall be jointly and severally
liable for the payment of any orders placed.

16 - APPLICABLE LAW - JURISDICTION
These general conditions of sale shall be governed by the laws of Austria. The Wiener Handelsgericht (commercial court)
shall be granted exclusive jurisdiction in the event of any kind of dispute that may pertain to the creation or performance of
the order, or more generally pertain to the application or interpretation of these general conditions of sale.
This jurisdiction clause shall apply even in the event of urgent interim proceedings, proceedings against a third-party
guarantor, additional applications or the existence of more than one defendant.

				
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