Mainz country presentation Russia POLYTECH Health by alicejenny

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									Distributor Meeting

          October 13-16, 2011
      LLC “BONAMED” Russia
               Anna Malygina
OVERVIEW     Russia
• POPULATION - 143 millions
• Number of PLASTIC SURGEONS - 750
• Number of ACTIVE SURGEONS (breast
  surgery) - 662
• Number of RECONSTRUCTIONS - 500
• Number of AUGMENTATIONS - 10000
• Number of Anatomical gels sold (all
  companies) - 7500
• Number of Round gels sold (all
  companies)- 2500
    Russia
Historical Sales
SALES History Russia
 € 1,200,000
 € 1,100,000
 € 1,000,000
   € 900,000
   € 800,000
   € 700,000
   € 600,000
   € 500,000
                                               MKT
   € 400,000
   € 300,000
   € 200,000
   € 100,000
          €0
               2008   2009   2010     2011
                                    estimate
Market Share   Russia
SWOT Analysis        Russia
OPPORTUNITIES
• Increase in turnover by selling unique
  products (Microthane, calf, gluteal,
  pectoral)
• To create the conception of two-stage
  breast reconstruction with the help of
  Multicompartment expanders – Diagon
  gel implants
• Sublime Line promotion
SWOT Analysis     Russia

THREATS
• Mentor`s consignment stocks
• Allergan price cutting
• Universal economic crisis
What are the key strategies you
are using to develop your market?
• WE focus onto the main competitor`s customers.
  Offering the unique Polytech products
• WE share the competitor`s consignment stocks
  with the Polytech products
• WE KEEP the stable prices within 3 years
• WE involve young specialists in Polytech
  education programmes
• WE offer joint promotional actions to the potential
  clients.
 What were your successes
 in 2010?

• Joint project „Plastic Club“ which
  gathered 24 plastic surgeons on the
  same media territory
• TV and Internet promotion of the
  Polytech products by surgeons
• Custom made products orders
• Introducing LipiVage System
 What innovations would you
 support Polytech focusing on?

• Workshop on bodyconturing implants
  (pectoral, gluteal)
• Multicompartment expanders promotion
• Diagon Gel implants promotion
 What other technologies would
 fit our product portefolio?

• Serial production of the new line calf
  custom made implants (Dr. Sokolov
  design)
• Silicone blocks
• Production of compressive garments
  after liposuction

								
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