The PIO in ICS
Public Information in an Incident
Command System Setting
Incident Command System
OPERATIONS PLANNING LOGISTICS FINANCE
Responsibility for Incident Info
Incident Commander is responsible for
managing public information.
Depending on the scope of the incident he
may delegate the responsibility of Public
Information Officer to another responder.
This PIO reports directly to the Incident
Collect, verify, assemble and disseminate
Act as advisory resource for the IC.
Help make decisions about health, safety and
welfare of community and responders.
Inform the public via the media.
Manage the media at the scene.
Manage the flow of information.
What is Public Information
Info. that is used to ensure the public’s safety.
Protects the interest and welfare of the
Educate and inform the public
Change behaviors and attitudes.
Call people to act.
Create positive image.
Always tell the truth.
Purpose of Information
Emergency Alert System
Minimize impact to the environment.
When is a PIO Needed?
Response actions required.
Issue warnings and advisories.
News conferences and briefings.
Confidence in government.
Know your community.
Know preparedness attitudes.
Credibility with media.
Be aware of media needs.
Ensure media access within the bounds of
Respect media deadlines.
Sentence structure, spelling and grammar.
Provide information needed.
Who, what, when, where…
Produce quality documents.
Work from outline:
Don’t read verbatim unless required.
Deliver your message
Speak confidently and persuasively.
Photography and video.
Handouts and transparencies.
At the Scene
Get briefing from Incident Commander.
Locate and establish media area.
With view of scene if possible.
Background for photography
Ensure media safety.
Initially . . .
Identify yourself with vest or badge.
Make organization insignia visible.
Briefly summarize what is going on.
Answer questions. If you don’t know the
answer, say so.
Schedule updates and keep to your schedule.
Large or Multi-jurisdictional
Coordinate with other agency representatives.
More than one PIO? If so, deal only with
your agency’s activities
Establish a media pool
Sharing of tapes or photos
PIO in the EMO
Control media access.
Schedule conferences and updates with
regard to deadlines.
Recruit competent help…you’ll need it.
Communications with IC, on-scene, and
Proactive vs. Reactive
Good relationship with Unprepared
media representatives Shoot from the hip
Plan ahead Not credible
Anticipate hazards Insensitive to those
Deliver message while affected by the
protecting victims. incident.
Tell the truth Evasive- “Hiding
Organize information…use standard form.
Establish media area.
Deliver accurate and timely information.
Life safety is first priority.
The media is not the enemy.