The PIO in ICS

					     The PIO in ICS

Public Information in an Incident
   Command System Setting
Incident Command System

                      INCIDENT
                     COMMANDER

              INFORMATION
                 OFFICER


 OPERATIONS    PLANNING     LOGISTICS   FINANCE
Responsibility for Incident Info
 Incident Commander is responsible for
  managing public information.
 Depending on the scope of the incident he
  may delegate the responsibility of Public
  Information Officer to another responder.
 This PIO reports directly to the Incident
  Commander.
PIO’s Role
 Collect, verify, assemble and disseminate
  information.
 Act as advisory resource for the IC.
 Help make decisions about health, safety and
  welfare of community and responders.
PIO’s Duties
 Inform the public via the media.
 Manage the media at the scene.
 Manage the flow of information.
What is Public Information
 Info. that is used to ensure the public’s safety.
 Protects the interest and welfare of the
  public.
 Legal issues.
Goals
 Educate and inform the public
 Change behaviors and attitudes.
 Call people to act.
 Create positive image.
 Always tell the truth.
Purpose of Information
 Save lives.
    Emergency Alert System

 Protect property.
 Minimize impact to the environment.
When is a PIO Needed?
 Breaking news.
 Response actions required.
 Issue warnings and advisories.
 News conferences and briefings.
 Confidence in government.
Community Relations
 Know your community.
 Demographics.
 Community organizations.
 Know preparedness attitudes.
Media Relations
 Credibility with media.
 Be aware of media needs.
 Ensure media access within the bounds of
  safety.
 Respect media deadlines.
Writing Skills
 Outlines thoughts.
 Sentence structure, spelling and grammar.
 Provide information needed.
    Who, what, when, where…

 Produce quality documents.
Public Speaking
 Work from outline:
   Don’t read verbatim unless required.

 Deliver your message
   Speak confidently and persuasively.

 Appearance
Presentation Skills
 Photography and video.
 Computers:
   Powerpoint

 Handouts and transparencies.
 Graphics.
At the Scene
 Get briefing from Incident Commander.
  Take notes.
 Locate and establish media area.
   With view of scene if possible.

   Safe area

   Background for photography

 Ensure media safety.
Initially . . .
 Identify yourself with vest or badge.
 Make organization insignia visible.
 Briefly summarize what is going on.
 Answer questions. If you don’t know the
  answer, say so.
 Schedule updates and keep to your schedule.
Large or Multi-jurisdictional
Incidents
 Coordinate with other agency representatives.
 More than one PIO? If so, deal only with
  your agency’s activities
 Establish a media pool
    Sharing of tapes or photos
PIO in the EMO
 Control media access.
 Schedule conferences and updates with
  regard to deadlines.
 Recruit competent help…you’ll need it.
 Communications with IC, on-scene, and
  support personnel.
      Proactive          vs. Reactive
   Good relationship with      Unprepared
    media representatives       Shoot from the hip
   Plan ahead                  Not credible
   Anticipate hazards          Insensitive to those
   Deliver message while        affected by the
    protecting victims.          incident.
   Tell the truth              Evasive- “Hiding
                                 Something”
Scene Management
 Preplans.
 Scene assessment.
 Organize information…use standard form.
 Establish media area.
 Updates.
 Post-incident briefing.
Summary
 Deliver accurate and timely information.
 Life safety is first priority.
 The media is not the enemy.
 Be Prepared!

				
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posted:9/28/2012
language:English
pages:21