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The PIO in ICS


									     The PIO in ICS

Public Information in an Incident
   Command System Setting
Incident Command System



Responsibility for Incident Info
 Incident Commander is responsible for
  managing public information.
 Depending on the scope of the incident he
  may delegate the responsibility of Public
  Information Officer to another responder.
 This PIO reports directly to the Incident
PIO’s Role
 Collect, verify, assemble and disseminate
 Act as advisory resource for the IC.
 Help make decisions about health, safety and
  welfare of community and responders.
PIO’s Duties
 Inform the public via the media.
 Manage the media at the scene.
 Manage the flow of information.
What is Public Information
 Info. that is used to ensure the public’s safety.
 Protects the interest and welfare of the
 Legal issues.
 Educate and inform the public
 Change behaviors and attitudes.
 Call people to act.
 Create positive image.
 Always tell the truth.
Purpose of Information
 Save lives.
    Emergency Alert System

 Protect property.
 Minimize impact to the environment.
When is a PIO Needed?
 Breaking news.
 Response actions required.
 Issue warnings and advisories.
 News conferences and briefings.
 Confidence in government.
Community Relations
 Know your community.
 Demographics.
 Community organizations.
 Know preparedness attitudes.
Media Relations
 Credibility with media.
 Be aware of media needs.
 Ensure media access within the bounds of
 Respect media deadlines.
Writing Skills
 Outlines thoughts.
 Sentence structure, spelling and grammar.
 Provide information needed.
    Who, what, when, where…

 Produce quality documents.
Public Speaking
 Work from outline:
   Don’t read verbatim unless required.

 Deliver your message
   Speak confidently and persuasively.

 Appearance
Presentation Skills
 Photography and video.
 Computers:
   Powerpoint

 Handouts and transparencies.
 Graphics.
At the Scene
 Get briefing from Incident Commander.
  Take notes.
 Locate and establish media area.
   With view of scene if possible.

   Safe area

   Background for photography

 Ensure media safety.
Initially . . .
 Identify yourself with vest or badge.
 Make organization insignia visible.
 Briefly summarize what is going on.
 Answer questions. If you don’t know the
  answer, say so.
 Schedule updates and keep to your schedule.
Large or Multi-jurisdictional
 Coordinate with other agency representatives.
 More than one PIO? If so, deal only with
  your agency’s activities
 Establish a media pool
    Sharing of tapes or photos
PIO in the EMO
 Control media access.
 Schedule conferences and updates with
  regard to deadlines.
 Recruit competent help…you’ll need it.
 Communications with IC, on-scene, and
  support personnel.
      Proactive          vs. Reactive
   Good relationship with      Unprepared
    media representatives       Shoot from the hip
   Plan ahead                  Not credible
   Anticipate hazards          Insensitive to those
   Deliver message while        affected by the
    protecting victims.          incident.
   Tell the truth              Evasive- “Hiding
Scene Management
 Preplans.
 Scene assessment.
 Organize information…use standard form.
 Establish media area.
 Updates.
 Post-incident briefing.
 Deliver accurate and timely information.
 Life safety is first priority.
 The media is not the enemy.
 Be Prepared!

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