The Preferred Hotel Group 2010 Marketing Plan.

The Preferred Hotel Group 2010 Marketing Plan. 2010 means business. This flexible plan is designed to keep business rolling your way throughout 2010. All you have to do is choose the programs that meet your needs – and your budget – best. Here is an overview of what is available. For more detailed information, please refer to the web site, 2010MeansBusiness.com, or your Regional Marketing Team listed below. Preferred Hotel Group makes participation easy. Simply sign up and watch business roll in. G e t t h i n g s r o l l i n g t o d a y. To take advantage of a full year of promotion, sign up before October 31, 2009 and submit your completed SRPs by November 13. When you enroll before October 31, you will receive a free Keep Your Guest email blast to up to 3,000 of your past guests, plus an individual hotel feature in our Brand Newsletter. (A $650 / € 500 value.) For additional information, please visit 2010MeansBusiness.com or contact us: The Americas Joni Simms jsimms@PreferredHotelGroup.com + 1 312 542 9266 Dave Rosenberg drosenberg@PreferredHotelGroup.com + 1 312 356 9543 Europe, Middle East & Africa Chris Fradin cfradin@PreferredHotelGroup.com + 44 20 7647 5187 Nessa McAuliffe nmcauliffe@PreferredHotelGroup.com + 44 20 7647 5190 Asia Pacific Christine Cheong ccheong@PreferredHotelGroup.com + 852 3111 1898 Grace Kan gkan@PreferredHotelGroup.com + 852 3115 7778 2010MeansBusiness.com View all details and sign up at Preferred Hotel Group — 2010 Marketing Plan Programs. City Hotels. This 12-month campaign is the singlemost important program for urban hotels. You will reach both business and leisure travelers through sophisticated print, direct mail, Internet, and email marketing. All of which will drive traffic to your City Breaks Package. Why participate? This is a low-cost program with the potential for a very large payoff. Participants from our 2009 program have enjoyed an average return on investment greater than 8:1 – with many seeing even greater returns. The campaign provides your hotel with consistent, widespread exposure that drives travelers to your property.      Social media marketing Online campaigns Email communications Global print advertising I Prefer direct marketing campaign PRICE $6,500 / €5,000 R e s orts . Like the City Hotels program for urban properties, Resorts is the single-most important program for resort destinations. A $1 million global campaign, this program gives your property widespread exposure through tactical print, direct mail, Internet, and email marketing. All of which will drive traffic to your Resort Escapes Package. Why participate? This low-cost program provides exceptional value to participating hotels. The year long program promotes your Resort Escapes Package through global print and online media and engages ready-to-book consumers through social media tactics. Resorts joining in this program receive consistent, widespread exposure across global channels.      Social media marketing Online campaigns Email communications Global print advertising I Prefer direct marketing campaign PRICE $6,500 / € 5,000 B e s t R at e . Guaranteed. This program draws guests into your hotel with a guarantee of your lowest unrestricted rates. Best Rate. Guaranteed. is promoted throughout the year in a broad range of media to reach the largest number of potential customers. Why participate? When you take part in the Best Rate. Guaranteed. program, you benefit from the collective power of our advertising, with strong branding and identity building.     Online campaigns Print advertising Email communications Direct mail PRICE No cost. 2010MeansBusiness.com View all details and sign up at Preferred Hotel Group — 2010 Marketing Plan Programs. Feeder Markets. Designed to penetrate key feeder markets during targeted time periods, this add-on program is the perfect complement to our City Hotels and Resorts offerings. Why participate? The integrated sales and marketing tactics are created specifically for each marketplace. As a whole, the program is an extremely cost-effective approach to building new business with the audience you seek.  Atlanta – Affluent leisure travelers  Houston – Affluent leisure travelers  Boston – Top independent travel agents  London – Travel agents     Milan – Tour operators and leisure agencies Munich and Frankfurt – Travel agents Hong Kong – Leisure and business travelers Sydney – Leisure and business travelers PRICE $2,500/ €1,750 Groups & Meetings A d v e rt i s i n g P r o g r a m . This program provides you with short term marketing efforts that help your hotel build visibility with European meeting planners. Integrated print and online brand campaigns are combined with direct sales tools, public relations, and email blasts. Why participate? This synergistic approach helps you reach meeting planners in Europe in an exciting and effective way. You will build awareness with the key audience you need to reach.  Photo Feature in two shared-space ads/advertorials  Feature in online banner       Shared Feature in email blast Keyword buy 6-months online exposure One Preferred Hotel Group Meeting Planner Top 10 email Inclusion in brand press release Featured hotel in sales flyer PRICE $5,000 / €3,500 Pa rt n e r P r o g r a m s . As a member of Preferred Hotel Group, you have the opportunity to reach new customers through exciting partner channels. These year-round programs help you increase reach, build brand awareness, and engage an entirely new set of consumers. Why participate? These valuable programs help you target consumers who are loyal to the partner brand and Preferred Hotel Group. Through the programs, your hotel is promoted via multiple channels to tap the partner’s member base, increase visibility, and drive bookings – all at no cost to you.      American Express Stay More Visa Global Offer MasterCard Global Offer Frequent Flyer Double Mileage promotions Reward and Redemption programs ® PRICE No cost. 2010MeansBusiness.com View all details and sign up at Preferred Hotel Group — 2010 Marketing Plan Programs. Preferred Hotel Gr oup Print & On-line P u b l i c at i o n s . Build your hotel’s presence in the brand directory or one of our lifestyle magazines, or take advantage of our unique Email Marketing Solutions program. In either case, you will generate awareness and reach our most valued guests. Why participate? Because our lifestyle magazines and brand directories are placed in guestrooms, hospitality areas, and at front desks, they generate millions of impressions for your hotel. Additionally, these publications are distributed at key global tradeshows, events, and hospitality contacts – which strengthens your reach even more. You will also benefit from the targeted approach that only our email publications can deliver.    Directory 2-page spread Magazine Advertising E-Newsletters PRICE Varies by publication. I Prefer Marketing Op p ort u n i t i e s . This unique program enables you to reach our most valued guests through targeted communications. Why participate? Because these vehicles are geared specifically toward the most desirable guests, your messages will enjoy an even bigger impact. Take advantage of our I Prefer newsletter – or any of our other marketing vehicles.     I Prefer Newsletter I Prefer Direct Mail I Prefer iMail The Name Exchange PRICE Varies by quantity and type of piece. Email Marketing Solutions. Tailored to meet your hotel’s specific needs, these solutions deliver maximum results with minimal effort. Why participate? Whether you want to reach past guests or target members of our vast database, these programs offer the cost-effective and powerful solutions you need.    Travel Agents iMail Preferred Consumers iMail Keep Your Guest PRICE Varies by quantity. 2010MeansBusiness.com View all details and sign up at